Vonage Names Kristy Thomas Senior Vice President of Global Channels and Alliances

“The channel is a critical part of that growth strategy,” says Kristy Thomas, Senior Vice President of Global Channels and Alliances for Vonage. “Today, the channel is critical to Vonage. A majority of our revenue that comes into our organization is through indirect routes to market. Just two months ago Kristy Thomas returned to Vonage, now as the new leadership role. “We'll continue to invest in the channel as a route to market.” That commitment aligns with Ericsson, which is also committed to the channel. Ericsson completed the acquisition of Vonage in 2022.

We learn that Kristy sees a value approach as the way forward in the Vonage’s support of the partners and in turn what the partners are offering their customers. “By bringing that value and being an extension to the IT buyer or additional stakeholders within an organization, the relevance of an MSP or technology advisory firm is stronger than it ever has been because there's just so much noise out there. I say that it is also our job at Vonage to educate our partners on market trends, on what's happening from a buyer behavior, what are best practices when buying communications or CX technology so that they can be more relevant to their customers and helping them make an informed decision when there's so much going on.”

“Now more than ever, businesses are looking to technology advisory firms or MSP firms to help them make informed decisions on technology buying because innovation is happening so fast,” Kristy adds. With that in mind, Kirsty gives us a glimpse of more opportunities for the partners as we learn about leveraging AI.

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