Bemused by the ins and outs of social selling? We’re unpacking the mystery of B2B and B2C marketing -- giving you easy to digest content, so you seem smarter without working harder. As always, we promise practical take aways with maximum impact as we learn how to hit hard in our LinkedIn headlines and keep all our profiles polished for short online attention spans.

This week “Get Notified” brings you along for the ride on an in depth audit of a real LinkedIn profile. Our guest Dennis Brown has literally written the book on LinkedIn success with “The 7 Habits of Highly Successful LinkedIn Users” (get your own FREE copy at www.LinkedAcademy.com). Learn from his 20+ years of entrepreneurial experience and failures along the way to spin your own success story, the way Dennis Brown built, owned, and operated three multi-million dollar companies.

Do you feel locked out of the LinkedIn network? Confused or bemused by your competitor’s kick ass content? Unsure whether LinkedIn is even the right fit for your personal branding needs? Well, look no further as this week on “Get Notified” we separate fact from fiction, and dive deep into the art of selling through social storytelling.

Our guest this week has become known as the LinkedIn pro since growing his following to over 26,000 people in under 6 months. Find out how 20-year-old Swarochish Goswami, or Swish -- a self-described serial entrepreneur -- stays ahead of the curve, winning the United Nation's Outstanding Youth Leadership Award and currently recognized as "one of the world's most accomplished teenagers" by Future Sharks.

This week go all in as we take a sneak peek into the future of content marketing with @TheOracleOfOC and the Ginger MC, coming at you with exclusive insight found only on “Get Notified.” As our guest Sia Yaghobi says “if you’re interested you’ll do what’s convenient, but if you’re committed you’ll do what it takes” -- so tune in and find out what it takes to make your startup successful, find your niche market, and what to do next when you take a risk that doesn’t pay off.

Focussed on topics such as leadership and business growth since taking over his father’s business at just 12 years old, Sia Yaghobi is the expert when it comes to marketing trends and pattern prediction. His book Patternomics (#MyPatternPlan) delves into Yaghobi’s passion for mentorship, and what habits might directly affect your career. Yaghobi also works as a partner and mentor at Fastercapital.com, which has already graduated 18 startups, with 20 more currently in the works.

Today’s episode features three unbelievably inspiring stories, as we talk to a cancer doctor, a cancer survivor, and the person in charge of planning the first ever UCI Anti-Cancer Challenge event! Tune into the break down what it takes to plan a fundraising event online, and how to make peer-to-peer fundraising work for you. “Get Notified” to hear first hand an incredible story of survival, and find out ways to support the event through social media. Whether it’s a Facebook group, or a full blown Tweetnado, “Get Notified” has got you covered, with tips on how to support worthy causes that you can’t physically make through the power of social media.

Working together, our guests were able to achieve something amazing in the Anti-Cancer Challenge, which raised more than half a million dollars towards the lifesaving cancer research currently taking place at the Chao Family Comprehensive Cancer Center. Dr. Rick Van Etten MD Ph.D. serves as the director of the Chao Family Center, and as a Professor at UCI’s School of Medicine. Joining him we have Lana Clay, a childhood leukemia survivor and lifetime advocate, working tirelessly at public speaking engagements, campaigns, marathons, or any other activity that will improve the lives of her fellow cancer survivors. Our final guest is Carlin Motley, fundraising specialist for the Anti-Cancer Challenge here to talk about how she successfully used peer-to-peer fundraising to support a truly inspiring event.

In this episode, we are joined by author and international speaker Daniel Lacalle. Together, we’ll be discussing how to use social media to distil complex messages into practical take-aways that people can understand. We dive into how Daniel has used social media to create an international brand and some of his strategies for unifying your message across many borders.

Daniel Lacalle has written three best-selling books, Life In The Financial Markets, The Energy World Is Flat and Escape from the Central Bank Trap, achieving international acclaim for his clear, approachable writing style. Holding his Ph.D. in Economy and fund management, Lacalle currently works as a professor at IE business school, IEB, and UNED. “Get Notified” taps into his wealth of expertise as we talk practical strategies for creating engaging content for a diverse international audience.

Have you heard of a personal brand? If not, this episode will teach you what it is, and why you should consider building your own brand. Yep, brands are not just for businesses, they're for people too. Our guests are fresh out of college and making their way in the world. Learn from them, and find your first steps towards building your personal brand online.

Being placed in unfamiliar territory is old news to our guests, as joining us this week we have Zach McArthur (@McArthurZa), who graduated in 2016 from the University of Wisconsin-Whitewater and drove to California, his current home, with $300 to his name. Proving sometimes you have to take risks to achieve your dream, our second guest Deborah Olalere is a 19-year-old sophomore at the University of Las Vegas, Nevada, and intern for the affluent brand ambassador and entrepreneur Leonard Kim, who she first reached via Twitter. Our aspiring entrepreneurs can’t wait to inspire you, so tune in to “Get Notified!”

Didn’t have the cash to crash the Marketo marketing conference this year, but still want the inside scoop? This week, the theme is engagement as we here at “Get Notified” give you the mini-conference you never had in seven bite-sized chunks. The future of communication automation is here, and you don’t want to miss these tricks on how to nurture your lead information for maximum market impact.

Stepping up to the mike, we have two guests from the UCI Department of Continuing Education. Brett Shahian (@brettshahian) is a mountain-loving marketing Jedi and digital native, who is currently directing the advertising plan for professional certificate programs geared towards adult learners. When she’s not studying at Boston University for her Master’s of Science in Applied Business Analytics Management, Lalida Sriyordsa (@lalidasriyordsa) works as a Digital Marketing Analyst for UCI, primarily in Marketo, UCI DCE’s marketing automation platform.

How do you become known as the expert in your field? What underutilized social media platforms work best for your personal goals? No matter your skill level, “Get Notified” guarantees practical strategies for expert engagement. In this episode, we’re talking leverage -- from Facebook groups to the Quora community, we've got you covered.

Joining us to discuss these topics and more, we’re excited to have two guests on our show today. Dan Rush is the co-founder of both ShoutBot and Moose Labs but now helps real students pay back real debt every day as the CEO of the Student Loan Club (@studentloanclub). We are also joined by Rachel Pedersen (@TheMrsPedersen), former hairstylist turned Social Media powerhouse, as the strategist, manager, and founder of SMU Social Media United University (http://bit.ly/2sUv4Fw).

We are all smartphone and app users, but did you know you might be the real product? Unless you pay for your social media platforms, your information and habits are up for sale to companies who will pay up for that valuable insight. Today on “Get Notified!” we discuss how the brain works and how to best use devices without them using you. Ramsay Brown, one of the leading innovators in this emerging field, explains his knowledge on this very issue.

Brown is a creative technologist, brain architect, and escaped circus bear. His work lies at the intersection of brains, minds, and machines, where he uses design, code, and neuroscience to build products that enhance human thriving. As a Fellow and member of the Brain Architecture Center at USC, Rams built "Golgi" (Goal-gee), a Google Maps for the Brain. Now, as Co-founder and Chief of Operations at Dopamine Labs, Rams and his team use Artificial Intelligence and neuroscience to help smartphone apps become addictive - AND help people break app addiction. Take a much-needed break from those apps and find out how to take control on “Get Notified!”

In today’s show, we join the UCI crew in celebrating our inaugural Giving Day campaign! Giving Day is an exciting, 24-hour online fundraising campaign supporting any area of interest at the university. The campaign asks that alumni, parents, faculty, staff, and members of the Anteater family, consider giving back to UCI. The inaugural event exceeded its goals, raising over $1.4 million from more than 1,600 patrons in over 30 states and nine countries.

We sat down with the Giving Day crew at UCI to discuss their digital campaign success, including becoming the second most-trending hashtag (#UCIGivingDay) on Twitter, as well as getting alumni celebrities such as Greg Louganis, Tina Berg, and Eloy Ortiz Oakley to spread the word and boost the event’s social media presence. Tune in to find out how you can run your own successful digital campaign and “Get Notified!”