Ariel Cooper better known to her fans and supporters as REL. Started her brand Shesrel in 2021 with the help of her family owned business management firm Cooper Innovation, to empower women and liberate their lives. Shesrel is a female brand that provides an outlet for freedom, positivity, and empowerment through fashion, music and a positive lifestyle. She’s rel has created a space where women can feel confident about being themselves while living their best life.
Who Is REL?
Hi I’m Ariel, or REL for short. I am a totally blind entrepreneur, wife and a mother of two amazing children. Loosing my vision at the age of 9 years old was the cause of me developing insecurities that worked to hold me back from my true potential. I never felt pretty enough, smart enough or capable enough to be successful. It wasn’t until I ran away to Austin Texas that I discovered my strength and passion for helping women find their own strength. I built the Shesrel brand to have a place for myself to explore my own freedom and personal self expression. I hope that by empowering myself to grow, and continuing to live through positivity. I can inspire women around the world to do the same.