In this episode of Kultuurireflektor, declining public funding and the need for income diversification in the arts take centre stage. Esper Linnamägi, Manager at the Estonian Philharmonic Chamber Choir, shares insights on navigating financial constraints, while host Abdulmumeen Sidiq, a 2nd-year master's student in Cultural Management at EAMT, leads a discussion on economic challenges and organizational impacts. Tune in to explore strategies for a more resilient artistic future.

Kultuur avardab maailmapilti ja rikastab haridust, kuid kas kõigil lastel on selle nautimiseks võrdsed võimalused? Selle episoodi raames arutleb Kultuuriministeeriumi kultuurihariduse ja ligipääsetavuse nõunik Annikki Aruväli, kuidas tagada noortele juurdepääs mitmekülgsetele kultuurikogemustele. Lisaks käsitletakse Kultuuriranitsa kui peamise lahenduse võimalusi ning toovad esile sellega kaasnevad väljakutsed ja kitsaskohad. Annikiga vestleb EMTA kultuurikorralduse magistritudeng Laura Põldma.

In this episode of Kultuurireflektor, the focus is on personal branding in the music industry and the challenge of balancing authenticity with audience expectations. Drawing on Erving Goffman’s theory of self-presentation, the discussion explores the "authenticity paradox"—how the pursuit of authenticity can sometimes feel staged. The conversation delves into the role of storytelling in shaping a musician’s brand. Guest Olesija Saue, Estonia’s leading personal branding strategist, NLP master practitioner, and leadership coach, shares her insights. The episode is hosted by Cultural Management master’s student Ljupcho Trajanoski.

In this episode of Kultuurireflektor, the collaboration between business and cultural organizations takes centre stage. The discussion highlights how uniting distinct strengths creates the balance of power and authority essential for artistic leadership. A joint curriculum by the Estonian Music and Theater Academy and the Estonian Business School exemplifies the fusion of managerial expertise and creative vision. Executive leader coach Professor Ester Eomois introduces a leadership concept centred on empowerment, courage, and self-awareness. Hosted by Cultural Management master's student Lia Davtyan, the episode reveals how visionary artistic leadership can drive innovative and sustainable cultural projects.

In this episode of Kultuurireflektor, we explore audience engagement in the post-pandemic era, focusing on insights from the Tsinandali Festival and the Tbilisi Youth Orchestra.

Our guest, Mariam Karalashvili, brings extensive experience from both organizations—having served as the former manager of the Tbilisi Youth Orchestra and currently as the Head of Administration at the Tsinandali Festival. She shares how these institutions have adapted to shifting audience behaviours and redefined cultural participation.

Leading the discussion is Mzia Partenadze, a musician and singer pursuing a Master’s degree in Cultural Management at the Estonian Academy of Music and Theatre.

Tune in as we uncover the challenges, strategies, and future of audience engagement in the performing arts.

Kultuurireflektori uus hooaeg on alanud!

2025. aasta kevadhooajal viivad praegused EMTA kultuurikorralduse magistritudengid kuulajad süvitsi erinevatesse loomevaldkondadesse, vesteldes oma ala ekspertidega.

Avasaates on fookuses sotsiaalmeedia ja selle mõju artisti loovusele. Jutuks tuleb, kuidas digitaalsed platvormid mõjutavad loomeprotsessi, milline on tagasiside ja populaarsuse roll ning kuidas jääda autentseks keskkonnas, kus on pidev surve järgida trende ja kasvatada jälgijaskonda.

Saatekülaliseks on muusikaliartist Hanna-Liina Võsa, saadet juhib EMTA magistrant Kertu Raja.

In this episode, we invited Milena Dragićević Šešić, the head of the UNESCO Chair on Interculturalism, Art Management and Mediation and former President of the University of Arts, Belgrade to discuss memory in arts and cultural management together with our master’s program student Leila Sahli. Milena has given us a great overview of Memory inside and outside Europe, the impact of memory injustice, the role of cultural management and policies in making a change, and the importance of opening discussions and dialogues about memory.

In this episode, we talk about networking, more specifically the role and importance of networking as a career-building tool in the cultural sector.

Cultural Management Master students of the Estonian Academy of Music and Theatre Teele Utt and Anni Leino host former Head of International Projects at Music Estonia, Jaanika Lillemaa has been managing high-level cultural projects for a decade and thus made a significant contribution to the promotion of Estonian culture and arts, both at home and abroad. She has collected her unique blend of cultural management skills and expertise from the French Institute in Estonia as Head of Mission for Cultural and Audiovisual Cooperation, from the Permanent Representation of Estonia to the EU in Brussels as the Counsellor for Cultural Programme, coordinating the official cultural programme of Estonia’s first Presidency of the Council of the EU, from the Estonian National Symphony Orchestra as their Production Manager, and finally from Music Estonia as Head of International Projects. However, after a decade in the field of culture, Jaanika has returned to her academic roots in education sciences and is developing international relations in education and supporting the export of Estonian education services at the Ministry of Education and Research of Estonia.

Is networking something that should be approached strategically? Moments in the career where networking plays a significant role? The most important official/unofficial networks ( music)? What kind of changes there have been due to COVID in the professional networks? Advice to a young cultural management professional on how to create a diverse network? How could senior arts management professionals give back to the sector? Programs that could help young or not-so-young professionals to get this kind of support/ to expand their networks.

Milliseid võimalusi pakub ühine kunstiline tegevus inimestele, kes ehk ei mõista üksteise

keelt ja muidu ehk omavahel üldse kokku ei puutuks? Arutame, kas sildade loomine eesti ja

vene rahvusest Eesti elanike vahel läbi muusika, kunsti, tantsu ja miks mitte ka ühiste

sporditegevuste võiks tuua soovitud tulemusi, et vähendada segregatsiooni. Vahetame mõtteid

ka juba eksisteerivate ühistegevuste üle, mis on loonud võimaluse eesti ja vene keelt

kõnelevatel inimestel kultuuri läbi omavahel suhestuda.

Kultuurikorralduse magistriprogrammi vilistlane Julia Amor on tegelenud kultuuridevahelise kommunikatsiooniga pea kogu oma tööelu jooksul, olgu see avalike suhete või muuseumivaldkonnas, rahvusvahelistes suhetes või kultuuriürituste korraldamise kaudu. Kakskeelse kultuurihuvilisena on tal olnud hea võimalus jälgida ning mõtestada kultuuri kaudu toimivaid lõimumise protsesse.

Gerli Aet Arras on EMTA kultuurikorralduse magistrant ning seoses oma tööga

haridusvaldkonnas puutub igapäevaselt kokku nii vene kui eesti keelt kõnelevate noortega.

Just muusikakooli kontekst on temas tekitanud huvi leida olukordi, kus kahel rahvusgrupil on

võimalik ületada barjääre ja analüüsida, kuidas sellised suhtlused tekivad.

In this episode, the guest speaker Sten-Kristian Saluveer discusses the current situation with modern technologies in the cultural sector, as well as their benefits, drawbacks, and future prospects. The situations with COVID-19 lockdown and war in Ukraine significantly impacted all the life spheres in Europe, not only in terms of CS financing but also in terms of new technologies and approaches getting in demand due to socio-political drastic changes. Modern technologies are one sphere affected the most, as only 3 years ago nobody could imagine even in their bravest dreams the extent to which the opportunities for long-distance work and education opportunities would develop in the nearest future. With these drastic changes, it is important to keep track of the current events that shape our future and stay updated on how the cultural sector is impacted by them, as well as how to make this impact as positive and beneficial as possible. The current situation in the Estonian cultural sector specifically is also discussed.

Hosted by Asta Nykoniuk

Guest: Sten-Kristian Saluveer

Founder of Stroytek - innovation & venture capital studio: He is teaching and advising several organisations across Europe and is the Strategic Advisor & Head of Cannes Next ( Marché du Film - Festival de Cannes). Also, he has been studying at the EAMT Cultural Management MA programme.