Patti was building masts for racing boats, and looked into getting into coffee, because "that's the last thing people would give up" - during Covid, they learned that this was indeed true, as they were declared an "essential business"; Patti started Alta in Newport Beach in 1984, & moved to Santa Cruz in 1998; Patti, when she was "Sleepy John's" girlfriend, went to Costa Rica where they went to a finca (farm) which had the best coffee they had ever tasted; Patti looked into different kids of roasters, & decided on an air roaster, when there were hardly any small roasting companies, just the enormous ones putting out industrial coffee; Lilly, Patti's granddaughter, was born in 1999, and was "born into Alta Coffee"; Melia, Lilly's aunt (the family tree would take a half hour to explain!), was a Newport kid, and, after graduating UCSC, managed Alta in Santa Cruz; their roaster is big enough to climb into, & roasts 33 pounds at a time, roasting before the shop opens at 8am; they have a few single origin coffees, but are known for their house blends, like their Wild Women Blend; Alta was organic before it was a thing, & it's important to support restaurants that support organic, & organic in general; Q: How were they able to pass along a working business to the younger generation? A: "Nepotism!"; one nigiht over dinner Lilly asked Patti if she would sell the business to her, & Patti was releaved, as she was considering retirement but had not come up with a way for Alta to continue; what's their favorite Alta coffee? Mehlia: espresso blend, because the Ethiopean beans are sun-dried, resulting in a European-style coffee; Lilly: Etheopean wash single origin, because of the chocolate flavor; Patty: mountain blend (which combines Sumatra, Guatemala, Mexico...); all from Arabica beans, as they are high grown (Robusta beans are for more mass-produced coffee); "Friends Don't Let Friends Drink Industrial Coffee!!"; The Money Question: Patti: "Yes, it sustains me, & is thriving"; Lilly: "Yes, but we have different dreams & visions, but will continue with authentic hearts"; Melia: "Yes...it's only been a couple of months since taking over, but they are now in Patti's rich life shoes; Alta has 6 employees, & a shout out to them on Santa Cruz's Westside! (find them at AltaOrganicCoffee.com)
An interview on "The Bushwhacker's Breakfast Club" with "Dangerous Dan", "Goldenv Voice Gene" & "DJ Spark Plug", airing Friday mornings on KZSC Santa Cruz, California.