Radio: May 22, 2020 While Nielsen now releases ratings for our local radio stations every four weeks, I normally only report on them every quarter, or roughly three months. It’s not because I find the ratings boring, but if I reported them every month, it would be as if I was constantly reporting them and you’d assume I was lazy. Which I am, but I try to keep that a secret. These are not normal times, however. We are in the middle of a pandemic-driven economic shutdown, encouraged/persuaded to stay home as much as possible, and that’s made huge changes to the ratings in a very short time. These are the COVID-19 days after all. The April book is the first book that was fully part of the shutdown; March was only partially affected. But the trends that began in March held in April. For the first time in years, though not the first time since I’ve been writing this column, an AM station rules the Los Angeles airwaves. KFI (640 AM) did it, with a huge jump to a 5.5 rating, up from 4.2 last month and 2.9 back in December of last year. At the same time, usual (at least in the past year) leader KOST (103.5 FM) dropped to third at 4.5, from March’s 2nd place 5.1. KRTH stayed steady at 5.2, but dropped one place into second. Tied with KOST was KTWV The Wave (94.7 FM) which was down from March’s 4.9 and the 4.6 and 4.7 the station earned in February and March, respectively. KFI was not the only AM station to benefit from these weird times. KNX (1070 AM) was down to 3.4 from last month’s 3.8, but that’s still higher that the 3.0 share the station earned in both January and February. Conservative talker KRLA (870 AM) came in the highest rating for the frequency in decades, 1.8 compared with 1.4 in March and its usual 1.1 or so prior. Even KABC (790 AM) got some love for a change, earning a solid 1.4 — the first time it has been above 1.0 in recent memory. Two surprises? KAMP (97.1 FM) and KROQ (106.7 FM) … Amp was down to its lowest share ever (1.3 from March’s 1.9 and February’s 2.0) and KROQ was down to its lowest rating ever (1.4 from 2.0 in March and 2.5 in February). Seems that Entercom selling The Sound wasn’t such a bright idea after all. Actually it never was. So what’s going on? Is everyone tuning into news and information stations to get COVID-19 information rather than listening to their favorite music? In a word, no, and that is because listenership is down. Way down. Some stations ended up in April with fewer than half the number of listeners than they had in February. Ratings company Nielsen calls it “cume,” for the cumulative number of distinct listeners tuning into a station for at least five minutes in a rated quarter hour. Just to give a few examples, KRTH had a cume of 1,605,700 listeners in April, down from 2,889,100 in February. KOST was hit even worse, with a cume of 1,475,400; less than half the 3,025,000 listeners they had in February. KIIS-FM? 1,227,800 in April, 2,534,500 back in February. That’s because they all went to the news and talk stations, right? Nope. KFI while at the top of the ratings was actually 18th in town when comparing cume, 671,900 compared with 841,000 back in February. KNX, one of the few stations with an increase in March was still down in April … with the three month trend of February through April being 1,018,400, 1,177,900, 770,400. What gives? Driving. We’re not doing it, so a major time for radio listening is gone for many. Listening at work or in stores? Almost totally eliminated, meaning that stations that usually get an artificial boost in the ratings due to work/store background listening lost that advantage. And while every other station with one exception — KFWB (980 AM) — was down in cume, those that have more listeners who listen by choice, say at home, tended to fare better. The “forced” liste