*Starting in 1966, LLOYD JOHNSON not only sold clothes to a multitude of street smart, cool kids, but contributed to the very look of rock ’n' roll fashion. In the decades since, he has helped style Keith Richards, Bob Dylan, Jack Nicholson, David Bailey, The Clash, Iggy Pop, Tom Waits, Barry Adamson, Johnny Marr, Nick Cave,The Stray Cats and The Pretenders.

*On top of that, his designs have appeared on many record sleeves including albums by Rod Stewart and Madness, in videos like George Michael’s" Faith”, in the films Quadrophenia and Jim Jarmusch's Down by Law and Mystery Train, and as stage costumes for David Bowie.

*The Face said he is one of the crucial figures in the development of British style. 

He just says: 'I created what I saw as stage-wear for the street.

*Lloyd came into the Bureau to share some of his stories.  And we hear about growing up in Hastings, Kensington Market, the Kings Road, Mods vs Rockers, Fred Astaire, Freddy Mercury, model aeroplanes and much, more from a life lived in clothes for over 50 years.

 

*Thanks to Roger Burton for the intro

 

*Image: Lloyd outside Johnson The Modern Outfitters 1975 (sourced by Paul Gorman for the show he curated at Chelsea Space in 2012 https://www.chelseaspace.org/archive/johnson-pr.html)

 

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