Get out your Bunsen burner! It's time to do some experiments. In this episode, we talk to two businesses that aren't afraid to try new things. First, the three founders of The Mad Optimist, a soap company in Indiana, talk about letting customers choose what they pay for their products. Then Natalie Nagele, the co-founder and CEO of software company Wildbit, talks about an ongoing experiment with four-day work weeks and what she's discovered about productivity, happiness, and deep work.

Show Notes

The Mad Optimist website | Facebook | Instagram - 00:45

You can find The Mad Optimist's live revenue number in their Humanifesto under "We practice radical transparency" - 9:43

Natalie Nagele on Twitter - 16:51

Wildbit website - 16:53

Basecamp's entry on Summer Hours in the company handbook - 16:57

Deep Work by Cal Newport - 18:54