Labeled: A Brand In The Making

Ever wonder how a brand got started? In episode 4, John Nwankwo and Ariel Campbell unfold their personal journeys in life, education and job experiences; and explain how that influenced the making of their brands. What's great about their stories are the differences between them. Ariel started in design, knowing at a young age what her future would look like; while John was pressured into a more financially sound career, but ventured into his love for fashion.

In episode 3, John Nwankwo and Ariel Campbell interview Angela Luna, the founder and CEO of ADIFF, whose brand is dedicated to sustainability and aiding refugees. They discover the hardships Angela faced, yet learn from her inspirational journey.

In episode 2 of Labeled: A Brand in the Making, John Nwankwo and Ariel Campbell discuss how a garment is priced; giving insights into how markups transition into wholesale and retail costs. They answer the question - What are you really paying for? John and Ariel also touch upon some of their favorite collections from London and Milan Fashion Week, as well as the issue of sustainability in the garment industry.

Welcome to Labeled: A Brand in the Making, where we talk about fashion, entrepreneurship, and building a modern brand from scratch. Hosted by fashion merchandiser, John Nwankwo, and fashion designer, Ariel Campbell, we will be discussing New York Fashion Week; what we loved, changes in the industry, and expressing our own personal opinions about how fashion has changed during the pandemic. We also introduce ourselves and give you a little insight into how two 20-something year olds are navigating building a brand as well as being entrepreneurs.