LADY-BRAINS

This episode is proudly brought to you by our favourite printer, Dymo. To check out Dymo’s new Label Writer 5 series, head to dymoonline.com.au.  

In this episode, we’re chatting with Brooke & Sarah, the two best mates behind Australia’s biggest design market, The Finders Keepers. 

Like all great relationships, they met each other on the dance floor, but it was their shared loved of fashion and design that saw them come together to work on a creative project; a market slash festival where they, and other creatives, could sell their own wares.  

The first five years of their business was a financial struggle, until they decided they needed to build not only for love, but also for money.  

We covered how they stayed motivated in those first five years, how the business model has evolved over time, why Partnerships has become a core part of their strategy, and what being a ‘courageous creative’ means to them and how it can help YOU overcome your creative blocks. 

You’ll learn:  

• Why the duo had a fear of success, and how this played out as they hired their first employees and signed big contracts 
• Why Brooke calls herself the ‘hands’ of the business, and Sarah the ‘brains’ 
• Their top tips for building mutually fulfilling Brand Partnerships 
• The huge impact COVID had on their business, and how they managed to stay afloat 
• What Brooke advises you MUST have with you as a first-time stallholder 
• Why thinking of themselves as being ‘courageous creatives’ has encouraged them to overcome fear and give everything a go 

~ Connect with us ~ 

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

This episode is proudly brought to you by Tribe Skincare, Australia's leading skincare for sensitive skin. For 10% off the entire range, plus free shipping, use LADYBRAINS at the checkout. Head to www.tribeskincare.com.au

In this episode, we're chatting with Puno Dostres, the founder of I Love Creatives; a digital platform for creatives who want to learn new skills, find new pathways, and be part of a good vibes community. Puno started I Love Creatives in 2014, and it began as a simple weekly email, which curated all the creative things that were happening in Downtown LA. Over the years this newsletter grew by word of mouth, and with it, so did the community who rallied around the brand. Since then, I Love Creatives has grown to offer a whole range of products and services; including really cool online courses, a design studio (which, by the way, was responsible for the recent Girlboss  rebrand), a creative directory, an online store full of digital and physical products, an ad directory...and so much more.  

You'll learn: 

• How she's built out multiple revenue streams and grown her team
• Why as a founder, doing the math on your personal finances is absolutely key to your business’s success
• About her strengths in project management, operations, systems and processes
• Why tracking your time and knowing exactly where you spend it is the precursor to scaling
• How her online courses make up the majority of her revenue
• How she won the Girlboss rebrand, and how it's changed her business since

~ Connect with us ~ 

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Bianca Spender is one of Australia’s most iconic fashion designers. In this special episode of the lady-brains podcast, recorded live from Afterpay Australian Fashion Week 2022, Bianca shares why this season’s collection was inspired by the ‘liberation of women’, and how creating this year’s runway actually liberated her in the process.  

You'll learn:

• How Bianca balances her Excel spreadsheets and business brain, with her intense creative flair and vision  
• Why she’s thrown out the rulebook and has decided to embrace disruption in every area of her business  
• Why 50% of her collection is created with dead stock, and how her creative process adapts when she’s designing garments with the remnants in front of her  
• How Bianca was diagnosed with dyslexia in recent years and how this impacts the way she works 
• Why Bianca bought the brand off her mother, Carla Zampatti 
• How Bianca learnt the difference between P&L and cash flow the hard way 

~ Connect with us ~ 

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

We’re thrilled to have Kayla from Tribe Skincare back on the podcast! We first chatted in February 2021 at a time when she was embarking on a complete redesign of Tribe Skincare’s visual brand identity. In this follow-up chat, we learn how the branding project went $100k over budget, how Tribe had its first six figure sales day ever during the relaunch, how, after many conversations and negotiations, her dream retailer Mecca decided not to pick up the brand, and how Kayla took this rejection and used it to build out an entirely new arm to the business instead. 

You'll learn:

• The impact of going $100k over budget on cash flow, and where Kayla pulled back on spend across the rest of the business 
• Kayla’s new approach to influencer marketing, and why she’s investing more in content creation than paid posts 
• Why Kayla had to change the messaging and marketing around the rebrand after her customers responded differently than expected 
• How she cold emailed Jo Horgan, the founder of MECCA, which led to a series of meetings with buyers about being ranged in store 
• How Kayla pivoted the business into wholesale, and her successful sales strategies for getting brands on board 
• Getting the 5 year business itch

~ Connect with us ~ 

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

How do you make a name for yourself, as a young, ambitious creative? Today's guest is Paris Thomson, founder of video production studio SIRAP. SIRAP exists to solve creative and communication challenges for their clients through the power of moving imagery. Their client list is impressive; they work with brands like Lexus, Melbourne Symphony Orchestra, The Design Files, David Jones, and many more. 

Paris started the business at the ripe old age of 24, quickly learning that hassling and hustling was a successful way to open doors. She is an example of someone who has taken a creative passion, videography, and turned it into a commercially successful business. 

In this chat you'll learn:

• How Paris has built structure and process within a creatively-led business
• Why Paris believes hassling and hustling is the way to open doors
• How brands can integrate video content into their overall marketing plan
• Paris's approach to business development and sales (and why she loves doing deals over a wine)

~ Connect with us ~ 

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.

Check out Melbourne Innovation Centre's 'Digital Solutions' Program here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Got a cracking business idea but no clue where to start? Have you downloaded a business plan template, before getting totally overwhelmed as to how to fill it out? If so, we’re here to help 😃

In this episode, we share all the ins and outs of our new business course BASE CAMP. It's designed to help almost founders create a business plan and launch a business.

We chat about:

• Who the course is designed for.
• How each module of the course covers an area of a business that traditionally make it into the business plan template – like the customer, offer, finance, brand and marketing. 
• Why we mined 90+ podcast interviews for the best lessons, insights and examples from our guests, and peppered these throughout the course content.
• What you'll walk away with once you're done.

If you’re serious about turning that idea in your head into a real-life business, OR if you're an early stage founder and feel like you need help to lay solid foundations for growth, sign up for Base Camp at www.ladybrains.com.au/basecamp

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

This episode, we’re chatting to Rebekah Campbell, founder of Hey You, a payment and booking app designed for restaurants and cafes. Throughout her 20s and 30s, Rebekah’s sole focus was on building her business. She’d raised money in Silicon Valley, the app was rapidly on-boarding new restaurants, her team was growing, and she’d established a strong profile in the start-up world. 

By all external measures, she was a success. But there was something missing. 10 years into building her business she realised she hadn’t been on a single date. She’d neglected her personal life, and at 34 and single, decided to apply what she’d learned in business to finding a partner. She even designed a dating sales funnel and then wrote a book about it. 

This book is 138 dates – a tale about finding a life-long partner, and finding herself. We’ve read it, loved it and highly recommend it to anyone that wants to redefine the role their business plays in their personal life. 

You’ll learn:  

• How Rebekah struggled to monetise her business despite having thousands of restaurants on board 
• The impact building start-ups has had on her personal life 
• How Rebekah approaches goal setting in a methodical, structured way 
• How Rebekah designed a sales funnel for her dating life, including tactics that helped her fill the top of the funnel and filter through the prospects 
• How she optimised her dating process over the course of 2 years 
• How she makes decisions from her head and the heart 

~ Connect with us ~ 

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse

Find Rebekah at https://rebekahcampbell.com

Get your hands on 138 Dates here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

As millennial women, many of us have been told that the only way to 'succeed’ in business is to strive for the big bucks, for followers, and for growth. 

Sure, this is the end game for lots of founders, but it’s definitely not the end game for us all. 

At lady-brains, we know that pouring every waking second of your life into work doesn’t result in a healthy business. We know that if you don’t invest time in yourself and grow as a founder, then nothing (not your bottom line, customer base, team, nor your fulfilment) will grow at all. 

In this episode, Anna & Caitlin share their new manifesto: a set of beliefs that are going to drive the lady-brains business and brand from here on out. 

~ Connect with us ~ 

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au  

Follow us on Instagram: @lady.brains  

Chat to us in the Facebook group: the lady-brains clubhouse 

Read the lady-brains manifesto 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

THE GIRLBOSS ERA IS DEAD. The narrative that's been written for us about what a successful female entrepreneur looks like, is changing. In this episode, hosts Anna & Caitlin discuss why a new narrative for female founders is long overdue, their thoughts about alternative ideals we can aspire to, and why the hustle culture no longer serves us. 

~ Connect with us ~ 

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains  

Chat to us in the Facebook group: the lady-brains clubhouse 

Read the lady-brains manifesto

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Today’s guest is Sarah Neill; she’s the founder of Mys Tyler, an online shopping and body positivity app which helps women find clothing for their unique shape and size, by connecting them with others who look like them.  

Sarah came up with the idea after realising that she and her friends were returning most of the clothes they bought online because they simply didn’t fit, and over the last 5 years, Sarah has refined the concept, raised a $1M in pre-seed, and the app’s been downloaded over 80 thousand times across 100 countries. 

You’ll learn: 

• Why Sarah’s first entrepreneurial venture failed, despite the fact she had funding, traction and revenue 
• How Sarah managed to personally recover from this big business failure, and the lessons she’s applied to Mys Tyler 
• The impact that being an entrepreneur has taken on her personal and financial life 
• The marketing tactics that have played into her success, including using a simple ‘quiz’ lead magnet, and affiliate marketing. 
• During the fundraising and sales process, how to answer prevention-based questions with promotion-based answers 
• Why she thinks Mys Tyler will either be a billion-dollar business, or go bust 

~ Connect with us ~

Find us at www.ladybrains.com.au   

Follow us on Instagram @lady.brains  

Chat to us in the Facebook group, the lady-brains clubhouse 

Download the FREE Idea Mini Course here.

Watch the TED Talk on gender bias during the fundraising process Sarah mentioned in our chat here. 

Download the Mys Tyler app here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.