LADY-BRAINS

In this special episode of INSIDE LADY-BRAINS Caitlin and Anna answer all your burning questions about what it’s like running their business, from how the pair first met, to what margarita they drink when celebrating their wins.

In this chat you’ll find out:

• How they came up with the idea for lady-brains, and what previous business ideas didn’t quite make the cut
• How they decided when to quit their day jobs and take the plunge into becoming full time business owners
• The conversation that helped them understand how to bring together each other’s different work styles
• and much more! 

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

For Bobby Clark turning her artistic passion into a business hasn’t come easy. She’s battled with the fear of not being seen as a true artist, not having the skills to set up good business practices and valuing her time and creativity properly. Up until recently, she’s kind of been winging it.

In this chat you’ll learn: 

• How Bobby discovered $1.5 million of lost sales due to abandoned carts, and what she plans on doing about it 
• Bobby’s advice for valuing your work as a creative, and why you need to do more than just price out your time 
• The one simple action that helped her overcome 4 years of creative block, and encouraged her to pick up the paintbrush again  
• Bobby’s struggle with the fear of judgement and how she has learned to overcome it 
• How Bobby attracted her very first customers as an artist, and how tapping into existing networks of designers and creatives in Melbourne helped her business gain early traction 
• How launching ecommerce on her website changed the game and gave her a steady stream of income for the first time 

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss:

• Why it pays to generate FOMO and community engagement BEFORE launching a product
• Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process
• How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns)

~ Connect with us ~

Shop the merch at www.ladybrains.com.au/shop

Sign up to our monthly newsletter at www.ladybrains.com.au 

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Steph Claire Smith and Laura Henshaw are the co-founders of community and content-based brand Keep It Cleaner – a platform focused on bringing fitness programs, daily workouts, healthy recipes and wellness practices to its over 250k subscribers.

In this episode, we discuss: 

• How they lost all of their customer data (including emails) from their early KIC app, and how they were able to bounce back from the situation 
• Why they have recently decided to bring their tech capability in house, and how this enabled them to truly see themselves as a serious tech business  
• The importance of staying in touch with your customers and community, and how they’ve used customer insights to make decisions about which new programs (like KIC Bump) they’ll roll out  
• How Steph is trying to find her new role in the business after becoming a Mum to Harvey  
• How we all can be bolder and braver in tough business negotiations where we may feel out of our depth  

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 

Follow us on Instagram: @lady.brains 

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Indigenous mother daughter duo Lauren Jarrett & Melissa Greenwood are the creative brains behind art brand Miimi & Jiinda. In this episode, they share how the brand was built to help heal intergenerational trauma caused by Lauren’s experience being part of the stolen generation, how their indigenous heritage impacts everything they do, and why they believe it’s critical to make time for space and silence in their busy lives.

You’ll learn: 

• How Lauren & Melissa went from artists to CEOs overnight, after their work appeared on hit TV show The Block 
• How they secured a dream partnership with Adairs 
• The challenges with scaling an art business, and how they’ve built processes to help them grow  
• Why they believe it’s important to give yourself time and space for creativity to flourish 
• Why they’re an example that anything is possible, even when there are huge personal and systemic obstacles in the way  

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains 

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Renae James, founder of Papinelle Sleepwear, shares how she started out selling PJs from a stall at the Paddington Markets in Sydney, to becoming a multimillion-dollar brand with products you can find being sold on almost every corner of the USA! 

You’ll learn: 

• How she started the brand with a $9000 bank loan, and why she’s never taken on external money since then 
• How it took Renae 12 years to make good money in her business, and how she found the courage to never give up 
• How Renae manages the design and production of 12 collections each year  
• How Renae met her now-business-partner Nicole back in 2004, and why she brought her into the business 15 years later to help take the brand to the next level 
• The big mistake Renae made saying yes to a huge order that she wasn’t set up to fulfil, and what she learned about saying no to opportunities before you’re ready 

This episode was produced in partnership with Papinelle Sleepwear.

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains 

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Terri Vinson is a scientist, formulator and founder of beauty brand Synergie Skin. In this episode, Terri shares how she poured her life savings of $40k into the business after her then-husband lost all of their money and assets, how she’s grown her business by learning to let go and delegate, how she funded and built her own manufacturing facility and lab, and why she choses to lead with empathy and compassion.

You’ll learn: 

• How she started the biz with $40k after her then-husband lost the family’s cash and assets in a few bad deals. 
• How her background as a scientist and formulator has given her a unique advantage in the cluttered skincare space. 
• Why she brought her manufacturing from offshore back into Australia. 
• How her debt averse money mindset has directly influenced the trajectory of the business. 
• Her four ingredients to being a successful entrepreneur – passion, ability, tenacity and hard work.

This episode was produced in partnership with Synergie Skin.

~ Connect with us ~

Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Live from Afterpay Australian Fashion Week, lady-brains chats with Dale, founder of Bondi Born and Mary Lou, co-founder of Bassike.

In this episode they share:

• How they make every business decision with sustainability front of mind
• Their approach to finding ethical suppliers and makers
• Advice to emerging founders on how to build a brand with purpose and profit. 

~ Connect with us ~

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Live from Afterpay Australian Fashion Week and straight from the runway, Rebecca Vallance reflects back on the past 10 years of being in business.

In this episode she shares:

• Why the Rebecca Vallance brand has been so successful both locally and internationally
• Why she’s chosen to expand into new categories like bridal, athleisure and swim
• The impact that the late Carla Zampatti had on her and her career
• Her biggest lesson learned over a decade of being in business
• Why she believes that perfectionism is a critical trait for those creating a fashion label

~ Connect with us ~

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Amanda Niu, founder of furniture brand Eva, shares how the brand has stayed relevant and ahead of the competition by diversifying their product offering, why they’ve doubled down on their test and learn approach to marketing, and how she’s found a way to apply her background in neuropsychology to get into the minds of her customers. 

You’ll learn:  

• Why Amanda launched the business with just one key product – a mattress in a box (and why you could adopt this strategy too) 
• The three things to look for when hiring a new employee
• How Amanda has found a way to apply her background in neuropsychology to get into the minds of her customers
• How this background as a clinical neuropsychologist majorly influences the way she delivers feedback and manages her team
• The importance of reframing negative experiences as opportunities to learn
• The one mistake to avoid so you don’t become a barrier to your own business’s growth

Book mentioned: The Peter Principle by Laurence J Peter and Raymond Hull.

~ Connect with us ~

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.