LADY-BRAINS

Maeva Heim, founder of Bread Beauty Supply, recalls how a chance meeting with a Sephora Buyer in LA set her on the path to secure a USA distribution deal - before she had launched her brand.

She shares how she raised just under $2M in capital from the same investors who backed Glossier, and why she’s driven to change the beauty industry by providing more representation for women of colour. 

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See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Jenna Holmes, the founder of plant styling studio Plant Mama, shares how she injects creativity into every single thing she does, why building trust with clients and employees has been pivotal in helping her scale, and why she aspires to be completely authentic in everything she does. 

You’ll learn:

• The advice Zoë Foster Blake gave Jenna that was instrumental to her growth
• The best way to start building your client base from day one 
• Why she stopped saying ‘yes’ to every job opportunity 
• Her 3 tips for pricing your service with confidence
• Discovering how to put a dollar value on creativity
• Why she decided to expand her brand and offering, with Pasta Mama 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Elle Ferguson, founder of beauty brand ELLE EFFECT, shares how she implemented systems and processes during COVID that have fully streamlined her business operations, the crucial mistake she made that cost her almost 20,000 bottles of product, and why she’s seeking external investment to fund her next wave of growth. 

You’ll learn: 

• Why Elle reviews her numbers weekly, and how this informs her decision making 
• Why she’s separated the Elle Effect and Elle Ferguson businesses and brands
• The 3 secret ingredients she uses to create a killer campaign 
• Why she postponed a set of product launches multiple times 
• How she manages to continuously create new, exciting and inspiring content at scale 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Jess Sepel is the founder of JSHealth, a multifaceted wellness brand valued at over $200 million.

In this chat, she shares why she feels uncomfortable owning the business’s success, her tips for building an engaged online community that converts, her struggles with mental health in a recent period of rapid growth, and why her ultimate goal is to live the simple life.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Lucy Feagins, founder of Australia’s most popular design blog The Design Files, shares insights into how she generates content that’s creative and commercial, how she has built a well-oiled content machine that is monetised in multiple ways, and why she’ll never sell the brand.  

We covered: 

• How to produce content that’s both creative and on-brand, and commercial  
• How TDF continues to innovate in the content creation space  
• Why Lucy believes that not being an expert in design has been important in building her own audience 
• The relationship between Lucy’s personal brand and TDF brand, and the tactical things she does to insert herself in a way that feels authentic to her  
• How TDF has diversified their income streams over time, and the new way Lucy is considering monetising her audience  
• How TDF operates, allowing them to push out high-quality content at scale  
• How Lucy built a content machine with a close-knit small team of only six staff 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Liandra Gaykamungu, founder of Liandra Swim, shares how her brand was designed to spark positive dialogue around her Aboriginal Australian heritage and change the way Indigenous Australian women are viewed and celebrated.

With a love for swimming and a passion for telling stories she began to build that vessel – Liandra Swim.  

It’s a contemporary swimwear label that creates one-off collections to complement a variety of skin tones and body types, as well as honour the artistry of her heritage. Each print tells a unique story. 

We covered:

• How she fuses storytelling into her brand – right down to each individual product line
• How she manages to operate a business from the remote island of Milingimbi
• Why creating sustainable and ethical swimwear is simply part of the brand DNA.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Amy Iheakanwa, founder of the direct-to-consumer label, Shekudo, is a sustainable and slow fashion footwear and accessories label that has been featured in mags like Vogue and Grazia.  

The brand collaborates with Nigerian artisans and craftsmen that honour traditional production and manufacturing techniques... some that are over 500 years old.

You'll learn:

• Why Amy uprooted her Sydney life to move to Africa’s fastest growing city, Lagos
• How she employs local Nigerian women to handmake every single item she sells
• Why she turned down an order for 10,000 units that would have transformed her biz overnight
• Getting into the pages of Vogue and Grazia mags
• The deeper purpose behind the brand – to empower local women to learn skills they can actually be paid for

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Hannah Spilva, co-founder of same-day floral delivery service Lvly, shares how she’s coped with 500% business growth in the first 4 weeks of COVID lockdown, the operational challenges with scaling so quickly during a global pandemic, and how Lvly is paving a new way forward for their customers and their team.  

You’ll learn:

• The importance of knowing your personal and brand purposes, as it’s the thing that will keep you going when times get tough
• How Hannah approached her pricing strategy in the beginning, and how this has evolved over time 
• The challenges associated with same-day delivery, and some key pieces of advice when planning your logistics 
• Her three-pronged approach to customer retention – we all know that retaining customers is cheaper than acquiring new ones!
• What it takes to lead a large team and growing business through an unprecedented crisis

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Lindy Rama-Ellis, co-founder of Milk & Co and founder of new brand Fig Femme, shares insights into how a challenging experience during the birth of her first child led her to create one of the first intimate wellness brands, the criticism she’s received launching a controversial product into a relatively conservative Australian market, and the importance of building a deeper purpose into your brand from the get-go.  

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In a follow-up episode to part 1 & 2, artist CJ Hendry is back! In this episode she discusses the impact of COVID on her art business, drops the scoop on an Australian museum exhibition in 2021, as well as the low-down on a new art business she’s created with her husband, called "Andy".  

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.