LADY-BRAINS

Kristy Chong is the founder of multimillion-dollar leak proof underwear and apparel brand, Modibodi. In this chat she discusses how she started the brand with only a $25k investment, why she recently took on external investment, how she feels about competitors copying her brand, and why financial literacy is so important for founders.  

You’ll learn:  

• Which customer segments she targeted in the beginning and how this has evolved over time  
• The challenges associated with inventing a whole new category of product 
• How to build impact into your business model from the get-go 
• Why you should adopt a test and learn marketing approach 
• How to go about building a financial model for your business 
• 
  

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See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.  

You’ll learn: 

• Why Jodie thinks the business failed, and what she would do differently if she had her time again 
• How her identity was wrapped up in being an entrepreneur, and what this meant for her after Shoes of Prey closed its doors  
• The challenges with the mass on-demand manufacturing business model  
• How she raised over $27 million in funding to scale the business globally  
• The importance of being curious and doing your research when building a business  

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Julie & Nicole, co-founders of the world’s first fair trade, naturally-enriched vitamin tea brand, share insights into how they spent two years developing a patent-pending manufacturing technique, the moment they landed a huge distribution deal with Woolworths, and how they were able to embed ethical practices into their business model from the beginning.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Hannah Bronfman, renowned DJ, author and founder of HBFit, shares how she was frozen out of her tech startup, on-demand beauty appointment app Beautified after raising $1.2 million in seed funding, the lessons she learned after experiencing this huge business setback, how she’s built her personal brand and Instagram following to over 600k, and how she’s strategically leveraged this audience in the creation of her new online health and wellness platform.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Jess Ruhfus, founder of Collabosaurus, shares insights into how she’s built a leading tech platform as a non-technical, female, solo founder, why collaborations have a ROI 25x greater than digital marketing, how to structure brand-to-brand collaborations correctly, and why she describes trying to fundraise in 2018 as an absolute ‘nightmare’.  

We covered: 

• Her biggest mistakes in the early days, including spending too much time and money on making version 1 of her product ‘perfect’   
• Why she spent a year trying to raise capital before deciding to give up 
• Why she decided to build her business with a subscription model  
• How small & medium sized businesses should approach brand collaborations, and the big mistakes to avoid 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Lisa Teh, founder of Codi Agency, beauty brand 101 Lifestyle, and digital publishing platform Couturing, shares why now is a unique opportunity for businesses to capture market share by continuing to invest in digital marketing and content creation. 

In this chat we covered:

• How you can continue to serve your client or customer throughout this challenging time
• If you’re a service based business, how you can refresh your offer to remain relevant in the market
• What is support marketing, and why businesses need to lead with this approach from now on
• How to be strategic when creating content, and the ways you can get the most out of each content asset 
• Why LinkedIn is the most important platform to be on right now, and how you can use it to your advantage to generate business leads

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

How can we look after our mental health and wellbeing in these unprecedented times? Jane Martino, serial entrepreneur and founder of Australia’s number 1 meditation app Smiling Mind, shares how we can look after the wellbeing of ourselves and our business during these stressful times. As new trends and consumer behaviours start to emerge, Jane shares the importance of being considered in your business decisions rather than reactive, and to always remain true to your brand and your customer.  

In this chat we covered:

• The routines and rituals that have a proven effect on mental health and wellbeing
• How the Smiling Mind team are responding to the recent exponential growth in downloads and usage of the app
• The launch of a new program within the app
• Thrive Inside – and how the team were able to deliver this to market in just 10 days
• The steps founders should take when pivoting to ensure the longevity of their business
• How to spark word of mouth and build your customer base through referrals 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

How do you create opportunity in times of hardship and struggle? Grace Brennan, creator of the Buy From the Bush campaign, provides insights into how businesses and brands can identify emerging needs out of the COVID-19 crisis and pivot their businesses accordingly. In times of challenge, social distancing and uncertainty, Grace shares the importance of tapping into online communities, supporting those in need, and finding ways to keep your spirits high. 

In this chat we covered:  

• How Grace has drawn on startup methodology to help design the Buy From the Bush campaign  
• How the campaign gained traction so quickly, and the content strategies she employed to get cut through  
• The importance of having a unique brand voice, and how to be authentic in times of crisis 
• Finding the opportunities by focusing on the needs that are emerging within your consumer base 
• How she’s planning on monetising the campaign 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Olivia Carr, founder of Shhh Silk, shares the new and unforeseen challenges being experienced by COVID-19, including the impact of the virus on the production and supply of silk, and her insights into the immediate effects for businesses reliant on Chinese manufacturing. 

We also did a deep dive into her infamous relationship with the Kardashian family, her views on building and maintaining meaningful and successful relationships and the importance of integrating social impact initiatives into your business model from the outset. There’s a lot of juice in this episode and we hope that no matter what’s going on in your business right now there’s something for you to take away that will help.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Did you know there’s $5 trillion of value being left on the table because women aren’t realising their full potential in business?  We’re talking about the Entrepreneurial Gender Gap – the fact that fewer women start businesses than men around the world.  The reasons for this are complex and in this episode we’re doing a deep dive to understand why this is the case by chatting with Scale Investors CEO Ariane Barker, and Confidence Coach Kate Richardson.  

We cover:

• Why women struggle getting access to much-needed funding, and strategies we can employ when going into investor conversations 
• The reason it’s harder for us to access high-value networks of people, and tips we can use to approach others 
• How to overcome a lack of self-confidence to ensure we put our best foot forward every time  

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.