LADY-BRAINS

Rochelle Courtenay, founder of not-for-profit Share the Dignity, shares how she turned a simple idea – to end period poverty – into a national movement, how she’s raised over $51 million to help women in need, and how she’s established partnership with brands like Woolworths, Bunnings and Facebook. 

You’ll learn:

• How she managed rapid traction in the early days, when Share the Dignity grew from an idea in her head to a national movement in just one month 
• Why she runs Share the Dignity like a business, and how she’s achieved profitability and sustainability 
• Why being vulnerable as a leader is so important for building trust within your team 
• How many initiatives were built out within the charity before realising the importance of staying in her lane 
• How she’s structured a volunteer workforce of over 5000 people and how she and her team keep them all motivated and engaged
• Why it’s important to slow down and take time out of the business for yourself 

~ Connect with us ~

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Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Ava Matthews and Bec Jefferd, co-founders of Ultra Violette, share the secret sauce to their strong co-founder relationship, why (and how) they’ve chosen to remain self-funded, and why they put down so much of their success to having strong operations, systems and rigour in the business back-end.

You’ll learn: 

• How Ava and Bec designed their product and brand to solve a customer problem 
• How the two navigate tension and disagreements in their co-founder relationship 
• Why they advise any founders to budget 4x as much money and time as they think they need when creating a new product  
• The important things you should consider if you want to self-fund your business 
• Why ‘fun’ is a value that they inject into the business and brand each day  
• How they’ve designed Ultra Violette around their lifestyle, and not the other way around

~ Connect with us ~

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Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Carolyn Creswell, founder of Carman's Kitchen, shares how she approaches new product development in a category that is always changing, why customer research forms the backbone of all of her decision making, and how a recent revelation about her leadership style has transformed the way she works with her team. 

You’ll learn: 

• Her new product development process, and why Carman’s is now moving into the savoury aisle
• What the Carman’s customer ‘flavour ranker’ is, and how she uses it to inform all her decision making
• How a recent revelation about her leadership style has transformed the way she works with her team
• Why Carolyn suggests that you shouldn’t grow your business more than 25% year on year
• Why having an A team is one of the most important determinants of success 

~ Connect with us ~

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Nicole Liu, founder of Kin Fertility, shares insights into how she designed her product and service offering based off a deep understanding of the customer problem, how she built an engaged community of thousands of women pre-launch by offering free educational fertility guides, and why she believes a strong brand is critical to standing out from the crowd.

You’ll learn: 

• How to understand your customer problem at the deepest possible level 
• How to design your products and services to solve a customer problem, not the other way around
• How Nicole built the brand with no experience in tech or healthcare, and the role that experts have played in the business journey
• How to adopt a test and learn approach to marketing to ensure no dollar is unwisely spent 

This episode is produced in partnership with Kin Fertility.

~ Connect with us ~

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Eleanor Pendleton, founder of digital media platform Gritty Pretty, shares insights about how she sold to advertisers in the early days despite having no sales experience, how she’s scaling the business by layering revenue streams one on top of the other, and her perspective on the role of editorial vs. sponsored content in a modern media business. 

You’ll learn:

• What NOT to do if you’re thinking about taking the leap into business full time
• Why it was important for Eleanor to write a business plan 
• How Eleanor landed her first paid advertiser for the Gritty Pretty magazine before she’d launched the first issue 
• How Gritty Pretty has diversified its revenue streams over time, and why the focus is now on building out passive streams 
• The best way to pitch to new brands or clients, and the importance of having a solid deck 
• How to strike the right balance between editorial and sponsored content
• Why Eleanor decided to shut down her ecommerce store, and how she came to this difficult decision 

~ Connect with us ~

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-course

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Lil Ahenkan aka. Flex Mami shares insights into how she manages relentless content creation while also avoiding burnout, how she’s managed to create a two-way dialogue with her audience online (including what's worked and what hasn’t), and how data drives her decision making when it comes to the online Flex Factory store. 

You'll learn:

• Why Flex decided to create an online store, and how every decision during the product development process has been informed by her community 
• Why she’s motivated by cash money 
• Her top tips for creating a two-way dialogue with audiences
• How to build vibrant, engaged communities online 
• Why she’s changed her content strategy to ‘me first, content second’ 
• How she manages relentless content curation in a way that avoids burnout

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

We're celebrating International Women's Day 2021, by discussing the theme #choosetochallenge.

Anna & Caitlin share why tapping into your growth mindset and pushing yourself outside your comfort zone will lead to a bigger life and a better business.

We want to challenge you, lady-brain, to push yourself and take action on one thing that's going to take you and your business to the next level. Share your challenge and the results with us in our Facebook Group, the lady-brains clubhouse, and you could find yourself sharing your story on our show!

Join the #lbchallenge

See omnystudio.com/listener for privacy information.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Lizzy Pike, founder of Face Halo, talks about her mission to eradicate disposable face wipes, provides insights on sourcing overseas manufacturers, her top tips for becoming more sustainable across all areas of your business, and why her partnership with the world’s biggest beauty influencer Chloe Morello has been such a success. 

You'll learn:

• The right questions to ask when you’re sourcing a new manufacturer
• How to vet the working conditions of a factory from afar
• How to move your brand towards sustainability without breaking the bank 
• Why partnering with Chloe Morello has been such a success (handy hint: her values are closely aligned with Lizzy’s!)
• Why Face Halo didn’t launch with a sustainability message, despite sustainability being a key point of difference 

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Kayla Houlihan, founder of Tribe Skincare, shares how she turned a $20k initial investment into millions of dollars of revenue in just a few short months, why after three years she’s decided to shift her attention away from building the ‘business’ towards building the ‘brand’, and how getting clear on her customer value proposition transformed her business’s growth.  

You’ll learn:

• Why Kayla spent her initial $20k solely on product development and stock 
• How she launched with 4 trial products and an Instagram audience of 1k followers 
• How she expanded her range to over 15 products in just a few short years  
• How she tackled a recent project to bring down her COGS 
• How she used Facebook Group marketing to rapidly grow her social media following to ~60k Instagram followers and 140k Tiktok followers, as well as which of these platforms converts to sales 
• Why she’s decided not to pursue international expansion right now, despite there being a huge demand from customers 
• Why she’s now investing in her brand, to get her messaging, communication and visual identity right  

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

What does success look like for you?

In your personal life, and also your business?

Are you building a side hustle, a lifestyle business or a startup?

Do you value money, followers, fulfillment or impact?

Hear Anna Mackenzie & Caitlin Judd, co-hosts of the lady-brains podcast, talk about redefining success in a pandemic world.

Are you launching a new brand?

Grab your free guide to redefine success, uncover your deeper purpose, build a solid vision, and help your brand stand out from a sometimes noisy crowd.

Grab your copy >> www.ladybrains.com.au/purpose-guide

See omnystudio.com/listener for privacy information.

Connect with us

Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au

Follow us on Instagram: @lady.brains

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential?

Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.