Get to know a valuable species in North America and the Great Lakes region. We dig into what it might look like to local economies to place value on 100% of the fish instead of just the fillet by highlighting a project lead by the Great Lakes St. Lawrence Governors and Premiers. Our guests are Dave Naftzger (Executive Director and founder of the 100% Great Lakes Fish Pledge) and Bill Bodin (Owner of Bodin Fisheries in Bayfield, Wisconsin).