Lama Khaiyat, CEO of Awtada, a boutique Saudi consultancy and public policy advisory firm, joins hosts Hanaa and Lucien to discuss the world of consulting in Saudi Arabia and the rapid growth of her firm. 

The consultancy market in Saudi Arabia reached $3.2 billion in 2023. The market grew by 17.5% in 2022, and is expected to grow at a compound annual growth rate (CAGR) of 23.5% through 2029. But recently, multiple outlets have reported of a "recalibration" of Vision 2030 projects that involves a reprioritization of spending, putting a pinch on some of the larger consultancies operating in the Kingdom. But the recalibration is an opportunity for boutique consultancies to step up, Khaiyat tells the TWENTY30. 

Lama shares her journey from Oxford to the Big 4 and how she felt that her best path toward growth and success was through founding her own firm and providing a Saudi-first lens for clients. 

After the conversation with Lama, the hosts get to some of the latest news on Saudi Arabia, and conclude with SHOUTOUTS to the exceptional people driving the Kingdom's transformation.