Working verse by verse through John 1:30-37, the preacher shows how John the Baptist kept pointing away from himself and back to Christ, repeating the same testimony day after day: "This is he." He argues that people search for meaning, purpose and love without knowing what they are looking for, and that Jesus is the answer to every one of those questions, though His first coming addressed a spiritual problem rather than the political deliverance the crowds wanted. Drawing on Luke 1 and Matthew 16, he stresses that it was God the Father, not family or human testimony, who revealed the Son to John, and that the same revelation is what opens any person's eyes. He calls believers to find their purpose in Christ, to get alone with God as John did in the wilderness, and to keep giving out the same gospel message even when no one appears to respond. The passage closes with two disciples finally hearing and following Jesus, which he presents as the reward of faithful, repetitive witness.