Today's interview is with Lance Winters and Dave Smith from St. George Spirits.

Lance is the Master Distiller and Dave is the Head Distiller for St. George Spirits, one of the pioneer craft distilleries in the United States.

Founded by Jorg Rupf in 1982, St. George originally distilled eau de vie, then birthed and sold the Hangar One brand, and expanded their portfolio across categories to include base spirits like Gin, Vodka, and Whiskey, as well as liqueurs and more esoteric offerings like Absinthe and Shochu.

In the podcast today we discuss:

1. How Lance and Dave have grown the brand organically within minimal startup funding
2. How they think about pushing the boundaries with craft spirits
3. How they consider the intersection between innovation and commercial opportunity
4. And their advice for entrepreneurs interested in launching a spirits brand

Lance and Dave are icons in the spirits industry, and it was such a pleasure having them on the pod.

Without further ado, please enjoy my interview with Lance Winters and Dave Smith.

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