Movers and Shakers with April Wachtel

Hey hey Movers and Shakers, it's your host April Wachtel, and I'm thrilled to bring you another inspiring episode of Movers and Shakers.

Today, I sit down with Celia Waddington, the creative force behind Ignite Creative Services. Celia's journey through the world of hospitality and brand building is nothing short of remarkable—her innovative approach has helped shape some of the most memorable experiences in the industry.

In this episode, Celia shares her story of founding Ignite Creative Services, the challenges and triumphs of building a creative agency from the ground up, and her insights on what it takes to stand out in a crowded market. We dive into her creative process, her passion for elevating brands, and the lessons she's learned along the way.

We also discuss:

• The origins and mission of Ignite Creative Services
• How Celia approaches creative problem-solving for clients
• Her perspective on leadership, mentorship, and building strong teams
• The evolving landscape of hospitality and brand experience

It was a pleasure to connect with Celia and hear her unique perspective on creativity and entrepreneurship. Please enjoy my conversation with Celia Waddington.

Find Celia:

• On LinkedIn
• https://ignitecs.co

Find Movers and Shakers:

• www.moverssshakers.com
• On Instagram @moverssshakers

Find April:

• On LinkedIn
• www.aprilwachtel.com

Find Cheeky

• www.cheekycocktails.co (Enter code MOVERSANDSHAKERS at checkout for 10% off your first order)
• On Instagram @cheekycocktails

Hey hey Movers and Shakers, it's your host April Wachtel, and I'm pleased to present to you a most unusual episode of Movers and Shakers.

If you're a regular listener and are familiar with our standard format- this isn't that.

In today's episode I interviewed an old friend and the cocktail mastermind behind world-famous New York bars Employees Only and Macao Trading Co- Dushan Zaric. Dushan is widely recognized as an industry leader and a pioneer in craft bartending; his innovative work behind the bar has revolutionized the art of the cocktail.

Dushan and I hadn't spoken in about a decade and what started as the pre-interview ended up being the actual interview. For anyone who knows Dushan, it will not surprise you that he broke the format of my podcast, and we love him for it. Without further ado, please enjoy my interview with Dushan Zaric.

In the podcast today we discuss:

1. What we've both been up to for the last decade
2. Dushan's new Youtube show, 4am Chicken Soup
3. Dushan's perspective on avoiding burnout and rediscovering the privilege of being of service to others

And so much more. It was amazing catching up with Dushan after so many years. Please enjoy my interview with Dushan Zaric.

Find Dushan:

www.dushanzaric.com

4 am Chicken Soup show on Youtube

On Instagram: @4amchickensoup

Find Movers and Shakers:

www.moverssshakers.com

On Instagram @moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

On Instagram @cheekycocktails

Today's interview is with Elayne Duff from the Beverage Brand Ambassador Academy.

Elayne Duff is a 20-year veteran of the spirits industry. She was Diageo U.S.A.'s first head mixologist and luxury spirits ambassador, has appeared on the T.V. show Bar Rescue numerous times as a beverage expert, and was a Global Manager of experiential events and education at Ab-InBev.

More recently Elayne founded "Duff on the Rocks," an on and off-trade brand strategy consultancy, launched a YouTube show "Celebrating the Brand Ambassador" and created the "Beverage B.A. Academy," the first online training academy for Brand Ambassadors.

In the podcast today we discuss:

1. Elayne's extensive background in beverage
2. The origin stories behind Elayne's various ventures
3. What to expect from the Beverage BA curriculum
4. …and so much more.

Without further ado, please enjoy my interview with Elayne Duff!

Find The Beverage Brand Ambassador Academy:

https://beveragebaacademy.teachable.com

Find Elayne:

On Instagram @duffontherocks

On Facebook @Elayneduff

On LinkedIn @ Elayne Duff

Find Movers and Shakers:

www.moverssshakers.com

On Instagram @moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

On Instagram @cheekycocktails

Today's interview is with Allison Evanow from Square One Organic Spirits.

Allison is the Founder and CEO of Square One Organic Spirits and Cocktails. She is a pioneer in the organic spirits space, starting Square One as the U.S.'s first all organic spirits company and one of the first women to start her own spirits brand. Square One crafts a line of USDA Organic vodkas and botanical spirits and now also has two new products lines – organic cocktail mixers and convenient ready to drink sparkling vodka cocktails.

In the podcast today we discuss:

1. How Allison harnessed her background in spirits marketing to launch Square One
2. How she bootstrapped the brand to distribution in 42 states
3. How she thinks about growth and new product launches
4. And her advice for entrepreneurs just getting started

It was amazing speaking to Allison after hearing about her work for so long-

Without further ado, please enjoy my interview with Allison Evanow

Find Square One

www.squareoneorganicspirits.com

On instagram @squareoneorganicspirits

On facebook @squareoneorganicspirits

On Pinterest @SQ1organic

On Twitter: @SQ1Organic

Find Movers and Shakers:

www.moverssshakers.com

On Instagram @moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

On Instagram @cheekycocktails

Today's interview is with Lance Winters and Dave Smith from St. George Spirits.

Lance is the Master Distiller and Dave is the Head Distiller for St. George Spirits, one of the pioneer craft distilleries in the United States.

Founded by Jorg Rupf in 1982, St. George originally distilled eau de vie, then birthed and sold the Hangar One brand, and expanded their portfolio across categories to include base spirits like Gin, Vodka, and Whiskey, as well as liqueurs and more esoteric offerings like Absinthe and Shochu.

In the podcast today we discuss:

1. How Lance and Dave have grown the brand organically within minimal startup funding
2. How they think about pushing the boundaries with craft spirits
3. How they consider the intersection between innovation and commercial opportunity
4. And their advice for entrepreneurs interested in launching a spirits brand

Lance and Dave are icons in the spirits industry, and it was such a pleasure having them on the pod.

Without further ado, please enjoy my interview with Lance Winters and Dave Smith.

Find St George

www.stgeorgespirits.com

On instagram @stgeorgespirits

On Twitter @stgeorgespirits

On facebook @stgeorgespirits

Find Movers and Shakers:

www.moverssshakers.com

On Instagram @moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

On Instagram @cheekycocktails

Today's interview is a special episode on the Enthuse Foundation Pitch Competition coming up in November of 2022.

Some of you know, I worked with the Foundation when they were starting out four years ago, and the event remains near and dear to my heart. It's a competition for women founders in food, beverage, and cpg, with some great cash prizes and marketing services available to the winners.

I was fortunate to have Kim Lawton, the co-founder of the Enthuse Foundation and co-owner of Enthuse and Inspira Marketing join me on the podcast to talk about the Foundation, the competition, and how potential applicants can put their best foot forward.

Before we jump into the interview, I wanted to share some specific dates and deadlines-

• Applications for the competition open August 15th (2022)
• They are due October 3rd
• Finalists are notified October 18th
• And the pitch competition will be held in New York City on November 3rd

Without further ado, I hope you enjoy my conversation with Kim Lawton!

Find The Enthuse Foundation

www.enthusefoundation.org

On Instagram @enthuse_foundation

On Facebook @enthusefoundation

On LinkedIn @enthusefoundation

Find Enthuse Marketing and Inspira Marketing

www.enthuse-marketing.com

www.inspiramarketing.com

Find Movers and Shakers:

www.moverssshakers.com

On Instagram @moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

On Instagram @cheekycocktails

Today's episode is an interview with Andrew Merinoff.

Andrew is the founder of DisPact Ventures, an investment fund focused on emerging retail, food & beverage and technology brands, and is also the co-founder of Chinola Passionfruit Liqueur.

Andrew's experience spans multiple sectors and industries, including F&B, Wine & Spirits, Hospitality, Investing, and Marketing. Most recently, Andrew worked to develop intuitive spirit branding for Proximo Spirits, where he focused on brand development for the company's current portfolio.

In the podcast today we discuss:

1. How Andrew thinks about failure
2. The biggest mistake entrepreneurs make
3. How to strategically set your spirits brand up for acquistion…
4. And Andrew's advice for entrepreneurs raising capital in the current climate.

I think you'll agree Andrew shared some incredible advice in today's interview, and I hope you enjoy the conversation as much as I did.

Without further ado, please enjoy my interview with Andrew Merinoff.

Find Andrew

On LinkedIn

On Instagram @heymerinoff

Find Chinola

www.chinola.com

On Instagram @chinola

Find Movers and Shakers:

www.moverssshakers.com

On Instagram @moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

On Instagram @cheekycocktails

Today's episode is an interivew with the man, the myth, the legend, David Gluckman.

David is the Author of the book "That S*it Will Never Sell," and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands.

In the podcast today we discuss:

1. The story of Baileys and what he learned after presenting the brand to his clients
2. David's advice on advancing ideas through large organizations
3. What large companies should do with their market research budgets
4. …And so much more

David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today's conversation.

Without further ado, I hope you enjoy my conversation with David Gluckman.

Find David

On LinkedIn

[email protected]

Find That S*it Will Never Sell

www.thatshitwillneversell.com

Buy That S*it will Never Sell

Find Movers and Shakers:

www.moverssshakers.com

@moverssshakers

Find April:

On LinkedIn

www.aprilwachtel.com

Find Cheeky

www.cheekycocktails.co

Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

@cheekycocktails

Today's guest is Jackie Summers- a James Beard Finalist AND judge; a seasoned public speaker, and the creator of the award-winning Sorel Liqueur. His accolades are FAR too many to list, but to give you a small sampling, he's been named one of the world's "100 Most Influential Bar Industry Figures" by Drinks International Magazine (2019, 2020, 2021, 2022), one of The 50 Most Influential People In Brooklyn Food by Brooklyn Magazine, The 2019 Award winner for "Best Food Essay" by the Association of Food Journalists and on and on. In the podcast today we discuss:

1. How a cancer diagnosis lead Jackie into the drinks business
2. How Jackie thinks about mental health and resolve
3. The incredible story of Sorel's exponential growth after years of perseverance
4. And so much more

I'm probably not supposed to choose favorites, but this is one of my favorite interviews of all time, and I so appreciate Jackie's willingness to speak about some topics that are often glossed over in these types of interviews. I hope you love this interview as much as I loved recording it Wthout further ado, please enjoy my conversation with Jackie Summers. Find Jackie:

• @theliquortarian
• jackiesummers.nyc

Find Sorel:

• @sorelofficial
• sorelofficial.com

Find Movers and Shakers:

• www.moverssshakers.com
• @moverssshakers

Find April:

• On LinkedIn
• www.aprilwachtel.com

Find Cheeky

• www.cheekycocktails.co
• Enter code MOVERSANDSHAKERS at checkout for 10% off your first order
• @cheekycocktails

Today's guest is Philip Duff- a renowned expert on distilled spirits and a beverage consultant to drinks companies everywhere. He bartended around the world for decades and founded Holland's first bar to enter the World's 50 Best Bars. Philip owns the lauded Old Duff Genever brand, served as the first Director of Education for Tales of the Cocktail, and regularly appears on TV & in publications like Esquire, Reuters, The New York Times, The Wall Street Journal, and more.

In the podcast today we discuss:

1. The evolution of Phil's career in the global drinks business

2. Why large companies struggle with innovation (and in Phil's words make "bonkers" acquisitions):)

3. Phil's take on celebrity-owned brands

4. And so much more

I think you'll agree, Phil is both an informed and entertaining guest, and it was a great pleasure having him on the pod. Without further ado, please enjoy my interview with Philip Duff

Find Philip:

• On Twitter: @philipduff

• On Youtube: @philpstephenduff

• On Instagram: @philipsduff

• The Philip Duff Show (podcast)

• Old Duff Genever

Find Movers and Shakers:

• www.moverssshakers.com

• @moverssshakers

Find April:

• On LinkedIn

• www.aprilwachtel.com

Find Cheeky

• www.cheekycocktails.co

  • Enter code MOVERSANDSHAKERS at checkout for 10% off your first order

• @cheekycocktails