If you’ve been on TikTok lately, you might’ve seen a green owl who seems to always be in the loop with what’s trending on the platform and pop culture. That green owl is Duo, the mascot for the language learning app Duolingo.

What makes Duolingo stand out on the TikTok platform is how their social strategy doesn’t involve them constantly promoting the language learning platform, but finding ways to connect with those both familiar with the service and not.

On this episode of Young Influentials, global social media manager Zaria Parvez shares how Duolingo’s TikTok strategy came about, how it’s reaching all types of people on various social platforms like TikTok, and how it's connecting with creators through its events.

Be sure to follow @duolingo and share your thoughts with me @colmeetsworld.

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