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Title: Silicon Gold Rush
Subtitle: The Next Generation of High-Tech Stars Rewrites the Rules
Author: Karen Southwick
Narrator: Sneha Mathan
Format: Unabridged
Length: 8 hrs and 11 mins
Language: English
Release date: 10-27-06
Publisher: Blackstone Audio, Inc.
Ratings: 2.5 of 5 out of 10 votes
Genres: Business, Career Skills
Publisher's Summary:
Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed. Providing valuable insights into a myriad of key issues, from nurturing creativity and motivating employees to finding new markets and weathering tough times, this audiobook examines the maverick leadership techniques that are finding their way into mainstream corporate culture, with far-reaching consequences.
Critic Reviews:
"This may be the model for 21st-century business, and companies that don't learn it could be doomed to the tar pits of commercial history." (Amazon.com)
Members Reviews:
Insightful!
In light of the recent declines in tech stocks, you must give author Karen Southwick credit - for the most part she's profiled companies that are still around, although they've taken some hits. Southwick synthesizes her observations of Silicon Valley over the last decade or so. She takes a broad and sustained look at the practices of such companies as Ascend, Audodesk, Ciena, Cisco, Crossworlds, Net Noir, Open Market, Peoplesoft, Yahoo and others. Using an anecdotal, feature-story style, Southwick dissects these firms, covering CEOs' personal histories, corporate funding and corporate culture - down to dress code and wilderness team-building exercises. Some stories aren't new (insiders know Yahoo's culture is wacky) and there are some small inaccuracies (i.e. you could challenge Crossworlds CEO Katrina Garnett's argument that turnover is still a massive problem). Nonetheless, whether you're an insider or just an observer seeking an overview of Silicon Valley and its players, we at getAbstract.com recommend this accessible, reader-friendly compilation.
There are some valuable nuggets in this one
Definitely worth a look. Well laid out easy to read with summaries from some of today's leading thinkers.
OK Karen Southwick seems to be using her friends (just look at the back of High Noon to find the same names she cites as experts in this book).
She cites the success of companies such as Cisco, 3Com and PeopleSoft, HP,Intel and Yahoo! There is a lot to learn from these masters (even if it is nothing more than no-one has the whole answer) and Southwick takes us on a journey from start-up, through to marketing (mind she she calls it)and to prospecting. The graphs at the end of her book even show you profiles of the qualities CEOs need to have at various stages of their careers.
I like this book because it has great quotes, e.g. Differentiating your product from others is more important than having the better product, it covers a vast range of topics, it intergrates well with other material (e.g. the work of Geoffrey Moore) and it offers a number of warnings.
Well worth having a good look at
But for one major shortcoming, a valuable read!
This book is about success, management, and the hitech business. It seeks to identify a number of 'success factors' through interviewing and analysing the strategies and methodologies of a selection of hitech companies. As such, it seems well researched and argued, and resembles the approach of the now classic 'In search of excellence'(ISOE). However, its weakness is to ignore one of its own conclusions, and not include 'professional management' as a success factor, i.e.