What would you do if you suddenly discovered that a mistake put you a million dollars in debt after starting your own heating and plumbing company in your forties? I would be on the floor in a little ball, and maybe that happened a little bit to Susan Frew, but she proves what it means to be resilient.

Listen in to today's inspiring interview from my friend Susan Frew.

Susan Frew is a female entrepreneur in the trades industry, an advocate, an aspiring comedian, a recovering telecom executive, and forever a Jersey Girl.

Here is a glimpse into the episode:

[1:41] Let's first dive into why Susan started a plumbing and heating business in her forties. 

[5:39] Having an HVAC company owned by a woman is unique enough, but how does Susan take advantage of it?

[8:30] Given Susan's longevity in business, what does she attribute to her success?

[11:07] How did Susan end up with a million dollars in debt?

[15:56] Resilience does not happen overnight. How long did it take for Susan to recover from this mistake? And what focus has it given her? 

[19:34] What is Susan's New side hustle to her side hustle (Keynote Speaker) to her side hustle (coaching)?

[23:18] Given all of Susan's ongoing projects, what advice does she give for time management?

[27:56] What quote inspired Susan even during her darkest days?

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

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 Get the show notes and resources on our website at: https://latestartersclub.com/ep64-interview-with-susan-frew/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

If you ever found yourself thinking "Hey, a membership sounds like a great idea"? Then this episode is for you!

Today I am going to share with you the three things you need to consider when creating a membership.

In episode 61, I talked to my friend Anne LaFollette, and she has a thriving membership for her pattern surface design business. And one of the things that she did really well is to learn from other people how to create this business when she didn't know what to do after her 30-year corporate career.

If you think that creating content is the only thing you need to consider, think again. You will also need to consider how it's going to be hosted, how you're going to launch it, and how you're going to sell it. It sounds simple, right? But there are a lot of moving parts to all three of these pieces. So let's dive in a little deeper.

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

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Get the show notes and resources on our website at: https://latestartersclub.com/63-3-things-to-consider-when-creating-a-membership/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

I'm going to dive a little bit deeper into my interview with Anne LaFollette and talk about how to find the right course to take and how to actually implement what you've learned.

After Anne was let go from her corporate job she had no idea what she was going to do until she was encouraged to take an art course and she learned how to create pattern surface design that opened the door to starting a whole business that she had no experience with.  So how did she do it?

She took courses, but one of the things that she really talked about was how to find those courses and then how to actually implement the things she learned. 

Today I want to share those lessons with you.

How to find the right course:

1. Find the people who know what you want to know and learn from them.
2. Look at student reviews, have their students been successful when they apply their learnings? 
3. Find a course that matches your learning style - you might really love the expert but if their teaching style doesn't blend with your learning style you might not implement what you learn (if you learn anything at all)
4. Can you follow up with the course creator or other students by asking questions along the way? Above all remember that learning is a journey and you should not beat yourself up over the process.

I will provide a little more insight into each of these in this episode, so let's get started!

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

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Get the show notes and resources on our website at: https://latestartersclub.com/62-how-to-find-the-right-course-and-take-action/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

Have you ever dreamed of reinventing yourself? What would you do if you had to completely reinvent yourself in your late fifties after being laid off from a fancy corporate job?

You need to tune into today's episode where I talked to Anne LaFollette, who went from corporate America to creative entrepreneur and surface pattern designer. We're going to talk about her journey and launching her membership when she did not know some of the first steps to take.

Anne LaFollette's motto is “It’s Never Too Late To Create®” and that’s what she had to do - she completely reinvented herself in her late 50s after losing her fancy corporate job.

Here is a glimpse into the episode:

[2:48] What prompted Anne to start a business in something completely different from her corporate career?

[5:53] What exactly is surface design?

[10:57] Given that Anne did not have a background in developing an online business how did Anne learn everything she needed to know?

[14:40] What has been some of the obstacles that Anne has come up against and how did she overcome them?

[16:16] What message would she give her younger self?

[17:33] Anne has a message for all of you about what it really feels like to reinvent yourself when you are older and what to expect.

[19:03] Are there any parts to her business that are not fun?

[20:46] What personality trait as Anne learned to "cheat" to be successful?

[24:59] What are some of Anne's non-negotiables in her business?

[27:27] What phrase does Anne love so much, she had it trademarked? ========================================== Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

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Get the show notes and resources on our website at: https://latestartersclub.com/61-interview-with-anne-lafollette/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

Are you procrastinating doing something you really want to do, like launching a new business, learning a new skill, or doing something that you've always said you wanted to do? Well, in today's episode of Quick Fix Friday, I'm going to show you how to stop procrastinating.

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

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Get the show notes and resources on our website at: https://latestartersclub.com/60-how-to-stop-procrastinating/

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 Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

f you have a business and you want to add something new to it, Lou Bortone recommends that you stop procrastinating and get it done. In this episode of top takeaways, I'm going to dive a little bit more into what it takes to stop procrastinating and launch that new thing.

In episode 58, I talked to my friend Lou Borton about the launch of his brand new podcast, new offering, and new keynote focused on Leadership Secrets from Godfather about how brand loyalty is the new currency. And what I love is that Lou was talking about how he had this idea for many, many years and didn't do it.

Here are some of my insights from my interview and my experience with launching a new brand alongside my current brand:

✨When you launch something new it might take a little more time than planned to take off

✨Your experience might provide you with insights into your strengths and weaknesses (like a habit of perfectionism or being more efficient with your time) 

✨Launching alongside a current business means you have an opportunity to invest without worrying about funding 

 ✨Finding similarities in your audiences will help you grow your new project

I will provide a little more insight into each of these in this episode, so let's get started!

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

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Get the show notes and resources on our website at: https://latestartersclub.com/59-adding-a-new-thing-to-an-existing-business/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

Have you had an idea, like a podcast, a book, or a keynote speech burning in your brain for years but haven't launched it? If so, tune into today's session as I interview my friend Lou Bortone who decided to stop procrastinating and created a whole business focused on The Godfather theory behind loyalty. We dive into what it takes to launch, why you're launching, and how to finally get it done.

Lou Bortone is a writer, producer, and speaker who keeps his friends close and his enemies closer. Lou is also a ghostwriter, author, and Consigliere to some of the best and brightest minds in digital marketing.

Here is a glimpse into the episode:

[2:41] What promoted Lou to pivot to something new after having so much success in another business?

[5:00] Why did Lou feel he needed to stop procrastinating and create his Godfather-themed business now?

[5:59] Has it been scary to launch something new?

[7:08] Has launching this business in midlife been a help or a hindrance?

[11:45] What is something that Lou does to his mojo back when things get challenging?

[15:26] Who are Lou's greatest teachers and influencers?

[19:42] What is an assumption that people have about Lou that is wrong?

[21:42] What was the 'Oh Shit' moment that launched Lou's entrepreneurship career?

[24:18] What is Lou's favorite quote (and surprisingly its not from the Godfather) 

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

 ==========================================

Get the show notes and resources on our website at: https://latestartersclub.com/58-interview-with-lou-bortone/

=================================

Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

So maybe you have a product idea, you've already got things started, and you know there's a need in the market, but how are you going to actually sell that product?

In today's episode of Quick Fix Friday, we're going to dive into the tools you need to sell a product.

There are different outlets that you can use and each has its pros and cons so you need to consider what method will help you meet your goals.

Requires you to do your own marketing to get traffic to your store

• Set up your shop on your website and use plugins to setup up a store or connect to a shopping software like ThriveCart.
• Set up your shop on an all-in-one platform like Shopify. 

Sell a Product in an existing Marketing Place

• Amazon
• Etsy
• Zazzle
• Facebook
• Marketplace
• eBay 

Other Opportunities to Sell a Product

• Sell your product wholesale
• Create an affiliate program and encourage others to sell your product for you

Listen in as I cover more about these resources and more! 

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

 ==========================================

Get the show notes and resources on our website at: https://latestartersclub.com/57-tools-to-help-you-sell-a-product/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

Is there anything more overwhelming than the idea of developing a product? Where do you start? How will you get it manufactured? What other resources do you need? 

First remember if you have a great product idea, you can create it. You can make the world a better place with the things you want to bring into the world. That is the main takeaway I got from my interview with Lori Crete. In episode 55, I talked to Lori Crete, owner of SpaStar Spa Wrap, who moved from a service-based business to a luxury product developer. Even if you aren't looking to develop a product, these takeaways may help you make adjustments in your own life and business.

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

==========================================

Get the show notes and resources on our website at: https://latestartersclub.com/56-developing-a-product/

=================================

Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/

Have you dreamed of launching your own product but have no idea how to start? Then tune into today's episode where I interview the inventor of SpaStar™ | The Get Ready Wrap™, Lori Crete. She's a beauty influencer, podcaster, and esthetician, and you are going to love what she has to say about launching your product and why you might be uniquely qualified to do that in your fifties.

Lori Crete is the Creator of SpaStar™ | The Get Ready Wrap™. Licensed Esthetician, Beauty Industry Consultant & Speaker. Host of the top-rated podcast, Beauty Biz Show. Featured on L.A. FOX 11, ABC, and KESQ News. Quoted as a "Beauty Guru" by extratv and AMERICAN SPA MAGAZINE MENTOR OF THE YEAR FINALIST. Learn More at LoriCrete.com

Here is a glimpse into the episode:

[2:07] How did COVID spark the inspiration for Lori to design and launch her product after years in the service industry?

[6:03] What were Lori's first steps? Especially since she had never designed or manufactured anything before.

[9:27] What is the Give, Give, Get Philosophy and how has that fueled the development of the Spa Wrap?

[11:57] What were Lori's biggest takeaways from the development process?

[14:23] How does Lori Manage it All?

[18:04] What were some of the biggest obstacles that came up that almost stop Lori from continuing?

[19:53] Does Lori think creating a product during her midlife is a help or a hindrance to the process?

[21:26] Lori's readers digest version of what we go through in decades as women.

[28:46] Lori's inspirational quotes (and why its changed from her 20s, 30s, and 40s to her 50s)

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Episode Sponsored by Andrea Vahl's One-on-One Consulting for Facebook Ads or Digital Strategy. Do you want laser-focused advice on how to grow your business online? Or maybe you need help with your ad campaigns so that you can get better results. You can save HOURS of your time researching and guessing the right strategies and get FAST strategies that will directly impact your bottom line. Get more information on my one-on-one consulting sessions here: https://www.andreavahl.com/social-media-coaching

==========================================

Get the show notes and resources on our website at: https://latestartersclub.com/55-interview-with-lori-crete/

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Make sure you grab the free guide, Top Tools for Late Starters on the website at https://latestartersclub.com/tools/