Latinxs Who Design

Latinxs Who Design

By Michel FerreiraArtsDesign
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Latinxs Who Design episodes

  • The value of being an outsider - PJ Pereira

    PJ Pereira is an advertising and entertainment pioneer. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge marketing faces today. In 2016, Pereira O’Dell was behind the rare participation of a brand in the prestigious “Official Selection” of the Sundance Film Festival with NetScout and Werner Herzog's “Lo and Behold, Reveries of the Connected World.” The film was named in Esquire Magazine’s “Top 10 Best Non-Fiction Films” in 2016.


    His agency is credited with the creation of the first-ever social film (“The Inside Experience”) for Intel and Toshiba in 2011, which combined Hollywood talent content and social media participation. The film surpassed the triple Cannes Grand Prix winner “The Beauty Inside,” also for Intel and Toshiba, which is now being turned into a major feature film starring Emilia Clarke. “The Beauty Inside” was the first piece of advertising to win an Emmy against regular TV programming.

    With strong roots in digital and content, his milestones in the field include a feature film for Red Bull titled “Unflinching Triumph,” which in 2007 was named by Sports Illustrated as the “Most Amusing Sports Parody of the Year,” and an alternate-reality game titled “The Lost Ring” for McDonald’s for the Summer Olympics in Beijing.

    Beyond advertising, Brazilian-born PJ Pereira is also a best-selling novelist. In 2015, his book trilogy "Gods of Both Worlds" spent a month as the #1 novel by a Brazilian author in his native country and was published in five other countries. In April 2017, in Brazil, he launched his fourth novel, "The Mother, The Daughter and The Lady Spirit" (“A mãe, a filha e o espírito da santa”). He has two kung fu black belts and is working on a karate one too.

    His credentials in content, digital, and advertising have made him one of the world's most influential and respected creatives. He was named the Top CCO in Adweek's Creative 100, recognized by "Creativity 50," and noted in 4A's 100 People Who Make Advertising Great. Most recently, PJ served as the President of the Cannes Lions Entertainment Jury.

    39 min
  • Give yourself time - Lucía Bustamante

    With 6 years of experience shipping products and collaborating with cross-functional product teams, and a passion for turning complex problems into simple and engaging experiences, Lucía Bustamante is our first Uruguayan. She currently works at Theorem.co as a Product Designer — a deeply curious Multidisciplinary Designer with a background in Industrial Design.


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    52 min
  • Educate yourself - Mariel Backman

    Dominican born and raised, Swedish by adoption, and Mexican by heart. Computer Engineer turned into UX designer. Studied a Master's degree in Service Systems Design in Denmark, while working as a UX Team of One. Design took her to Mexico where she now works as a Sr. UX Researcher, and shares knowledge on Instagram, Medium, and Linkedin, contributing to the evergrowing Latin American design community.


    43 min
  • Put yourself out there - Cami Nunes

    Cami Nunes is a Brazilian Product Designer living in Berlin, Germany. With 14 years of experience in the industry, she worked at many design agencies in Rio until transitioning to tech. As an early employee of Carta, she helped the Silicon Valley startup reach unicorn status. Cami now works at Shopify, helping the Shop team redefine the future of commerce.


    1 hr 4 min
  • We’re wired to be humble - Daniela Jorge

    Daniela Jorge has a history of success unlocking the business value of design across industries, with her career spanning PayPal, AT&T, eBay, Intuit, Yahoo!, Kaiser Permanente and Kodak. A lead architect of inclusive, ethical design practices and broad design thinking application, Daniela has headed product and UX design for digital marketplaces, ecommerce and multisided platforms serving a broad range of users.

    In her current role as Chief Design Officer at PayPal, Daniela has built a world-class global design organization helping to fuel the company’s expansion into the broader financial services ecosystem and rise into a customer-first, quality-centric market leader. Throughout Daniela’s career, she has steered performance turnarounds, scaled organizations and inspired design-driven product innovation while repositioning design into a strategic asset and transforming the user experience into a competitive differentiator.

    45 min
  • Best investment is in yourself - Fabio Sasso

    Fabio Sasso is a Brazilian designer based in Oakland, California currently leading the Android Automotive OS UX team at Google. Since joining the company in 2011, he has had the chance to work on initiatives from Google Ventures to Google Doodles, and lead major products for Google Search, Google Pay, and Google Play.

    Fabio is also the founder of Abduzeedo, a popular design blog focused on design inspiration and tutorials, helping designers around the world learn about tools and get inspired. More recently, Fabio designed and launched Calmaria, a mobile app focused on breathing techniques for mental health and balance.

    58 min
  • I believe we can make good technology - Helena Jaramillo
    Helena is an Ecuadorian, product design lead at Coda, a new doc for teams. Prior to joining Coda, she has held design roles at technology and consumer companies such as Google, Facebook, Etsy, Khan Academy and TransferWise. She values collaboration, inclusion and creating tools that empower people.
    45 min
  • Don't confuse visibility with success - Ted Boda

    Ted Boda is currently a Product Design Manager at Instagram. He was formerly the Director of Design at Udacity, Lead Designer at Nest, Lead Mobile Designer at Netflix, and Lead Product Designer at Apple where he spent 5 years crafting the Keynote experience on the Mac, iPad, and iPhone. Ted started his design career at Duarte Design where he worked with Apple as well as one-on-one with Al Gore, to help create the compelling and impactful slides that were the basis for the Academy Award-winning film, An Inconvenient Truth.

    48 min
  • Be intentional - Andrea Pacheco

    Andrea Pacheco, as she likes to think, is a citizen of the world! Originally from Brazil, she spent 4 years in Amsterdam and then moved to London one year and a half ago.

    Having designed for Booking.com, Transferwise, and digital agencies such as R/GA and Razorfish, she’s now working at Apple - in the International Product Design team, helping to transform “Designed in California” to “Designed in Apple”.

    She likes to think that she lives in a world of infinite possibilities and prefers to see things not as they are but as they could be, inspiring others to see the spark of potential in everything! In her own words, she suffers for her art, but ice cream makes up for it!


    Send in a voice message: https://anchor.fm/latinxswhodesign/message Support this podcast: https://anchor.fm/latinxswhodesign/support

    55 min
  • Bold move that paid off - Esteban García

    Esteban is a Mexican Digital Product designer with 19 years of working experience. He has worked as a consultant at innovation agencies in Mexico and Spain. Conceptualized, designed, and launched new products inside http://Booking.com. Co-founder of a startup called http://Cooper.app, and very recently joined the Chrome iOS team as an interaction designer.


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    42 min

About Latinxs Who Design

From the publisher's feed

Latinxs Who Design is an interview podcast of thriving Latinxs in the design industry. We want to showcase Latinxs people, let their stories be heard, and share them with the world. Breaking into the…