In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of Partnerships at RP. We cover the first shakedowns in the AI industry, the next generation of marketing operations, and the most common pitfalls we see when building a MOPs function. We’ll also give our takes on how to know if your MOPs team is ready to introduce AI and what personal info we’d give away for a good deal. You don’t want to miss this one!

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Links

The Shakedown of the AI Industry (Nicholas Thompson/LinkedIn)

The Next Generation of Marketing Operations (Martech.org)

Three Ways To Measure If Your Marketing Operations Is Ready For AI (Forbes)

Americans Don't Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It (Adweek)

In this week’s episode of Launch Codes, Joe is joined by Lauren McCormack, VP of Consulting at RP. First, we cover major announcements in AI, including ChatGPT’s access to the internet, testing out its ‘See, Hear, Speak’ functionality, and how OpenAI will limit ChatGPT from bypassing paywalls. We’ll also discuss a new LinkedIn analysis that finds only 16% of B2B sales and marketing teams are properly aligned and answer a question from the MO PROs community about creating a culture of process documentation. We’ll also discuss new AI legislation and whether B2C tools can replace the B2B marketing automation platforms. Enjoy!

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Links:

OpenAI Gives ChatGPT Access to the Entire Internet

Quantifying the Misalignment of B2B Marketing and Sales

Ottawa Unveils New AI Code of Conduct for Canadian Companies

EU AI Act: First Regulation on AI

Biden Teases Forthcoming Executive Order on AI

Replacing Marketo/Hubspot/Pardot with Iterable and Blaze

Featured Music: Temples - Cicada

In this week’s episode of Launch Codes, Joe is joined by Andy Caron, President of RP, to discuss new developments in AI, including ChatGPT’s ‘See, Hear, Speak’ functionality, DALL-E 3, and Microsoft Copilot and their impact on content. Joe and Andy also discuss a new Gartner report on declining martech stack utilization, the best practices for syncing an MQL from Marketo to Salesforce, the features Andy is most excited for in September and October’s Adobe Marketo product release, and they give their takes on Superintelligent AI. Bonus: Andy samples Y3000, the new Coca-Cola flavor created by AI. 

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Links: 

Larry the Hedgehog DALL-E 3 Video

Introducing Copilot in Windows 11

Low Martech Stack Utilization

Adobe Marketo September 2023 Release Notes

Superintelligent AI Poll

A World Without Work by Daniel Susskind

Wavves - Sinking Feeling

In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of RP, to discuss how organizations can prepare their data for integrating AI, the future of content in a generative AI world, and Matt answers a question from the MOPs community. 

The AI Evolution Model

When is the right time for an organization to adopt AI, and what is the adoption plan? Most enterprise companies are not declaring their allegiance to any particular AI tech platform at the moment, but it’s clear that, eventually, they will bring AI into their stack. The question right now should be, “How does data need to be prepared for moving into the AI adoption phase?” If you don’t prep for it and plan for it, these technologies will not work as you expect. 

The Future of Content

Generative AI has made creating content fast and simple, but what about the quality of the content? It will be easier than ever for marketers to create lazy content with the help of AI. Creating good content will be more important than ever before for organizations and individuals who want to break through and draw attention to their ideas.

Answering MOPs Community Questions

We put Matt in the hot seat to answer this question from the MOPs community: Do you have any tips on how we can reduce the number of failed syncs?

Enjoy the episode and stick around for the Hot Takes section, where we discuss the end of SEO thanks to ‘AI Optimization’ and a new flavor of Coca-Cola created by AI. 

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Sponsor

A special thanks to our sponsor, Knak, the email and landing page creation platform designed for enterprise marketing teams. No coding required.

In this episode, Joe recaps his time at INBOUND ‘23, including HubSpot's major artificial intelligence releases, TikTok for business, the Million-Dollar Pitch competition, and a rapid-fire round of the most memorable moments of the conference. Join us for our very first episode of Launch Codes, a podcast about marketing operations, artificial intelligence, and more from Revenue Pulse (RP).

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A special thanks to our sponsor, Knak, the email and landing page creation platform designed for enterprise marketing teams. No coding required.