Launch Into Freedom

Facebook Ads will not grow your business…it’s your ability to understand your ideal customer that will. Facebook Ads are a way to get your message out to the people and attract those who resonate with it and repel the ones that don’t.
I’m going to be teaching my Facebook Ads attraction and messaging hacks in a free, virtual 3-day event, June 14-16, 2021 called “The Paid Ads Attraction Workshop”.
This workshop is for health & wellness coaches where I’m going to guide you through the process of attracting your ideal clients with Facebook Ads (with daily assignments)...
I’d love to have you join at https://go.launchintofreedom.co/attractionworkshop!
Do you think that your business is at a point right now where it makes sense to run paid ads?
I don’t know the in’s and out’s of your business, but chances are high that it isn’t.
In this first ever fast-action episode of the Launch Into Freedom podcast, I will give you 3 questions to ask yourself and find the answers to before you even think about running Facebook, Instagram, YouTube or Google Ads.
This episode is not only relevant for you as a health & wellness coach, but also for every other entrepreneur and business owner out there.
Links & Resources mentioned in this episode:

• Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop
• Episode #19 with Kim O’Rourke: http://bit.ly/LIF019 

Facebook Ads will not grow your business…it’s your ability to understand your ideal customer that will. Facebook Ads are a way to get your message out to the people and attract those who resonate with it and repel the ones that don’t.
I’m going to be teaching my Facebook Ads attraction and messaging hacks in a free, virtual 3-day event, June 14-16, 2021 called “The Paid Ads Attraction Workshop”.
This workshop is for health & wellness coaches where I’m going to guide you through the process of attracting your ideal clients with Facebook Ads (with daily assignments)...
I’d love to have you join at https://go.launchintofreedom.co/attractionworkshop!
For today’s episode of the Launch Into Freedom podcast, I’m excited to bring you my dear friend and expert marketer, Kim O’Rourke.
Kim is the host of the Climbing to the Top podcast and brings over 30 years of marketing experience, both in the corporate and the small business world, to the table.
In this deep dive interview, we touch on the parallels between traditional marketing like TV and print, and digital marketing and how you can use the old-school marketing principle for your business today.
We also got into the importance of a strategically structured marketing plan and why every health & wellness business should have one of these.
Kim then also shares the 4 layers of every successful marketing plan and how you can get started today to create your personal marketing plan that eliminates all the overwhelm that usually comes with “marketing”.
Spoiler alert: you won’t have to post on Instagram 4 times a day.
Links & Resources mentioned in this episode:

• Register for the FREE 3-Day Dream Client Attraction Workshop: https://go.launchintofreedom.co/attractionworkshop
• Find out more about Kim O’Rourke: https://kimorourkemarketing.com
• Follow Kim on Facebook: https://www.facebook.com/KimORourkeMarketing
• Climbing to the Top Podcast: https://podcasts.apple.com/podcast/climbing-to-the-top/id1526362396
• 3 Steps to Planning Your Marketing Webinar (June 17th, 2021): https://bit.ly/KRM_ThreeStepsWebinar 

If you want to write Facebook and Instagram Ads that only attract your ideal clients, but right now it feels like you're just throwing money away, go get my free Magnetic Ads Template at https://magnet.launchintofreedom.co! 
It will allow you to write the exact words for your ads so you will not only attract your ideal leads and customers but also save a ton of time doing research or testing what works!
In this two-part episode, host Michael is going to recap his latest launch of his signature coaching program, the Paid Ads Launch Pad.
Launching your own offer is exciting, isn’t it? We work on our course, program or membership for months and when the day comes to launch it, we have all these expectations.
But if those expectations aren’t met?
Follow Michael as he walks through his recent launch step-by-step, giving you a no-filter, behind-the-scenes look into his numbers, results and takeaways from this launch and revealing that it’s not always sunshine and rainbows when it comes to launching.
Links & Resources mentioned in this episode:
Free Facebook Ads Template: magnet.launchintofreedom.coInstagram: instagram.com/themichaelhoffmann

If you want to write Facebook and Instagram Ads that only attract your ideal clients, but right now it feels like you're just throwing money away, go get my free Magnetic Ads Template at https://magnet.launchintofreedom.co! 
It will allow you to write the exact words for your ads so you will not only attract your ideal leads and customers but also save a ton of time doing research or testing what works!
In this two-part episode, host Michael is going to recap his latest launch of his signature coaching program, the Paid Ads Launch Pad.
Launching your own offer is exciting, isn’t it? We work on our course, program or membership for months and when the day comes to launch it, we have all these expectations.
But if those expectations aren’t met?
Follow Michael as he walks through his recent launch step-by-step, giving you a no-filter, behind-the-scenes look into his numbers, results and takeaways from this launch and revealing that it’s not always sunshine and rainbows when it comes to launching.

If you want to write Facebook and Instagram Ads that only attract your ideal clients, but right now it feels like you're just throwing money away, go get my free Magnetic Ads Template at https://magnet.launchintofreedom.co! 
It will allow you to write the exact words for your ads so you will not only attract your ideal leads and customers but also save a ton of time doing research or testing what works!
Quick reality check: how many people on your email list, in your group or in your community can actually afford your services and offers?
In this episode, I’m sharing with you 3 quick strategies to only attract people to your world that have the means to work with you.
Now, the money-objection is one that’s usually easy to overcome in the sales process. But if you are like me and selling is not your strong suit, you probably want to avoid spending time attracting and nurturing people who will only work with you if you give them a massive discount.
Especially if you’re running Facebook Ads to attract these people, you’ll not only lose time nurturing them but you’ll also spend money out of your pocket to bring them into your world. So, why not eliminate that problem right from the get-go and attract only people with your Facebook and Instagram Ads who can actually afford your services?
And the one thing that might surprise you in this episode is: your targeting is not as important as you might think...

Hey, if you are not at a point yet to outsource your Facebook Ads, don’t worry!
Enrollment for my Paid Ads Launch Pad Coaching Program is open right now for just a few more days.
This 6-week Facebook and Instagram Ads coaching program will give you as a health & wellness coach the knowledge, skills and confidence to attract new clients to your online coaching programs or courses effortlessly.
So you can have those consistent $10K months you were always dreaming of and even hire someone in the future to do the heavy Facebook Ads lifting for you.
If you want to learn more, go to https://coaching.launchintofreedom.co 
Let’s be honest, as a health & wellness coach, you want to focus on what’s most important in your business: helping your clients and growing your business.
Being the CEO of your business also means giving up control. But especially when it comes to your paid ads, no matter if it’s Facebook, Instagram or YouTube, entrepreneurs have a hard time to let go of the tasks themselves.
And it’s understandable, after all it’s not just the money you have to pay for the freelancer, agency or employee, but you also hand over the control over your ads budget.
Outsourcing your Facebook Ads is not a simple process. In this episode, you will get a behind-the-scenes look of the Paid Ads Launch Pad training program where I walk my students through the process of outsourcing and finding the right person for your business.
What we’ll cover in this episode:

• When is the right time to outsource your ads?
• How much does it cost to hire an ads manager?
• What should your ads manager actually do for you?
• Questions you should ask in every interview

Links & Resources mentioned in this episode:
Paid Ads Launch Pad Coaching Program: https://coaching.launchintofreedom.coFollow the steps I take to write copy for every ad I publish - for FREE: https://go.launchintofreedom.co/magnet

If you’re a health, wellness or fitness coach who struggles to attract the right kind of clients to her email list or even her paid online programs, and you want to build the absolute confidence, skills and tools to go out there and create, run and optimize your first (or next) successful Facebook & Instagram Ads campaign, I’d like to invite you to my new free live 5-day training series, starting Monday, April 26th. 
I’m going to teach you my highly effective Facebook Ads Launch Pad to set up yourself and your campaigns for lasting success, so you can start attracting your ideal clients only to your lists and online programs.
You will walk away with several checklists, absolute confidence and a bulletproof game plan to follow!
It’s not too late to sign up! To register, go to https://go.launchintofreedom.co/livetraining.
Having all the skills and knowledge is great, and it will get you places in life...
But what many don’t know is that 85% of your success doesn’t have ANYTHING to do with your skills or your systems or even your budget.
The majority of the success in your business, your life, and yes, also your Facebook Ads, is determined by your MINDSET and how you approach them!
In this episode of the Launch Into Freedom podcast, host Michael will address the 3 major mindset shifts every health & wellness coach has to go through to set themselves, their business and also their ads up for success.
Resources mentioned in this episode:
Free 5-Day Facebook Ads Launch Pad Training Series: https://go.launchintofreedom.co/livetraining

If you’re a health, wellness or fitness coach who struggles to attract the right kind of clients to her email list or even her paid online programs, and you want to build the absolute confidence, skills and tools to go out there and create, run and optimize your first (or next) successful Facebook & Instagram Ads campaign, I’d like to invite you to my new free live 5-day training series, starting Monday, April 26th. 
I’m going to teach you my highly effective Facebook Ads Launch Pad to set up yourself and your campaigns for lasting success, so you can start attracting your ideal clients only to your lists and online programs.
You will walk away with several checklists, absolute confidence and a bulletproof game plan to follow!
It’s not too late to sign up! To register, go to https://go.launchintofreedom.co/livetraining.
At the end of each week, I like to prepare the week ahead and also look back on the past one to see what I accomplished and how I grew as a person.
A big part of this session is to set my goals for the upcoming week.
What do I want to accomplish? Which tasks absolutely have to be done? How do I want to feel one week from now?
Goal setting is key, in business and in life - I think, we can all agree on that.
Yet, one of the most common mistakes I see health & wellness coaches make is not to set goals for the marketing, business and yes, their Facebook Ads projects.
How do you expect to measure success if you don't know what you're measuring?
Not setting goals is one of the biggest reasons your Facebook and Instagram Ads will fail. But there are some other common pitfalls as well that I cover in this week's episode of the Launch Into Freedom podcast.
If you are currently running or plan on running campaigns in the future, you should definitely listen in on this episode.
Resources mentioned in this episode:
Free 5-Day Facebook Ads Launch Pad Training Series: https://go.launchintofreedom.co/livetraining

If you’re a health, wellness or fitness coach who struggles to attract the right kind of clients to her email list or even her paid online programs, and you want to build the absolute confidence, skills and tools to go out there and create, run and optimize your first (or next) successful Facebook & Instagram Ads campaign, I’d like to invite you to my new free live 5-day training series, starting Monday, April 26th. 
I’m going to teach you my highly effective Facebook Ads Launch Pad to set up yourself and your campaigns for lasting success, so you can start attracting your ideal clients only to your lists and online programs.
You will walk away with several checklists, absolute confidence and a bulletproof game plan to follow!
It’s not too late to sign up! To register, go to https://go.launchintofreedom.co/livetraining.
It’s one of those phrases that you and I probably can’t hear anymore but that we sometimes still don’t give enough attention: “You have to build your email list!”
We know it’s important but we still somehow can’t get started. Why is that?
In this episode, host Michael Hoffmann will walk you through some of his tried and true methods to build his email list with Facebook Groups, Facebook and Instagram Ads as well as strategies to find your own lead magnet.
If Facebook and Instagram Ads and especially lead generation make you want to pull your hair out, you’ve come to the right place.
Resources mentioned in this Episode:
Free 5-Day Facebook Ads Launch Pad Training Series: https://go.launchintofreedom.co/livetrainingHigh-Performance Planner: https://www.highperformanceplanner.comWriting “Magnetic” Facebook Ads that convert: https://go.launchintofreedom.co/magnetAutomation Tool ‘Zapier’: https://zapier.comGroupfunnels: https://www.groupfunnels.com

Do your Facebook and Instagram Ads NOT attract your ideal clients? It’s almost like you’re throwing money out the window, right? Wouldn’t it be great to have a template to follow to write the exact words in your ads that will attract only your ideal leads and customers? 
Go to https://go.launchintofreedom.co and get access to the free template to write the exact words for your ads so you will not only attract your ideal clients and customers but also save a ton of time doing research or testing what works!
Human behavior is the foundation of everything that happens on this planet. So, why do we ignore one of the most important principles that motivates human behavior in our advertising and marketing?
The concept of pain and pleasure has been around for years - people are either moving towards rewards or trying to escape punishment or pain. 
Listen in on this week’s episode where we apply both parts of this principle to the Facebook Ads and marketing strategy of one of my coaching students. Understanding this concept will make all the difference, not only in generating more leads and sales with your Facebook and Instagram Ads, but also in building a solid and deep connection with your audience.