Launch Into Freedom

Do your Facebook and Instagram Ads NOT attract your ideal clients? It’s almost like you’re throwing money out the window, right? Wouldn’t it be great to have a template to follow to write the exact words in your ads that will attract only your ideal leads and customers? 
Go to https://go.launchintofreedom.co and get access to the free template to write the exact words for your ads so you will not only attract your ideal clients and customers but also save a ton of time doing research or testing what works!
If your Facebook or Instagram Ads don’t perform the way you expect them to, we often start looking at things like targeting or your pixel. But while these are valid areas of improvement, the reason for it could be much simpler:
We don’t speak the language of awareness of our customer.
On every step of the customer journey, we need to address different pain points and desires to relate to the people we want to attract.
In this episode, host Michael will cover the 5 levels of awareness and how you can use them to uplevel not only your Facebook Ads campaigns but all of your marketing efforts.

Do your Facebook and Instagram Ads NOT attract your ideal clients? It#s almost like you’re throwing money out the window, right? Wouldn’t it be great to have a template to follow to write the exact words in your ads that will attract only your ideal leads and customers? 
Got to https://go.launchintofreedom.co and get access to the free template to write the exact words for your ads so you will not only attract your ideal clients and customers but also save a ton of time doing research or testing what works!
When going to the dentist and get all of your teeth pulled sounds better than running Facebook or Instagram Ads yourself, then you definitely want to listen to this week’s episode of Launch Into Freedom.
Host Michael is going to geek out over the 3 most important numbers inside of your advertising campaigns and what they tell you about your campaign performance.
Too many times, when we try to run paid ads of any kind, we get overwhelmed because of two things: we see that things are clearly not working, but we have no idea where to start, and once we try to understand the numbers inside of the different ads managers, we feel like we need a degree from MIT to understand them.
This episode will give you the 3 most important metrics, how to measure them and what you can do to improve them if your campaigns are not working.
In Episode #9, we’ll cover:

• Why Facebook and Instagram Ads seem so overwhelming
• My intentions
• The 3 most important Facebook Ads metrics and how to measure them
• How to improve these metrics and optimize your campaigns
• Exclusive free template and training to turn your ads into client magnets
• Listener’s feature

Do your Facebook and Instagram Ads NOT attract your ideal clients? It#s almost like you’re throwing money out the window, right? Wouldn’t it be great to have a template to follow to write the exact words in your ads that will attract only your ideal leads and customers? 
Go to https://go.launchintofreedom.co and get access to the free template to write the exact words for your ads so you will not only attract your ideal clients and customers but also save a ton of time doing research or testing what works!
In this week’s episode of the Launch Into Freedom Podcast, we are pumped to have our first guest on the show. Host Michael Hoffmann sat down with Nic Fitzgerald, a best-selling author and storytelling master, to discuss the power of your story and why it is so important to share it with your audience.
Nic will take us on a ride down memory lane and how he went from a corporate job to food stamps to speaking in front of thousands of people - twice. He will also share his takes on what actually makes a good storyteller and why so many of us out there struggle to share ours, to be vulnerable and to be genuine.
Nic and Michael also discuss the Storytelling Framework, a 9-step process that will make it easy for you to identify your stories and tell them in a way so they have the biggest impact possible.
In Episode #8, we’ll cover:

• How Nic went from Division 1 basketball to Corporate America to food stamps to speaking in front of thousands of entrepreneurs 
• The #1 reason why so many entrepreneurs and experts struggle to share their stories
• The secret to becoming a great storyteller
• The 9-step Storytelling Framework
• How to apply storytelling in your advertising

Resources mentioned in this episode:
Nic’s Free Storytelling Framework: https://www.friendlygiantfilms.com/
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Nic Fitzgerald is a husband, father, best-selling author, and storytelling marketer. He helps heart-centred entrepreneurs who have a life-changing product that they know can impact the world and helps them sell more of those products through powerful storytelling.
He has been telling stories professionally since 2015; working on 14 feature films, 2 network TV series, many commercials, and as a freelance photojournalist for NBC in Utah. He has worked with Oscar winners, Emmy winners, marketing masters, and global brands crafting amazing stories. Now he focuses those skills on helping heart-centred businesses build relationships and connections to their audiences through emotionally-centred stories. Transforming businesses into brands.

What if you could write Facebook Ads copy that speaks directly to your ideal customer? And even better, that makes him or her sign up for your offer? Go to https://go.launchintofreedom.co and grab your FREE Magnetic Facebook Ads Training and start to finally get a return on your Facebook and Instagram Ads.
In this week’s episode of the Launch Into Freedom podcast, we take action! Limiting beliefs and, based on that, Imposter Syndrome, are part of every entrepreneur’s life. And there is nothing wrong with it. 
Problems are created when we allow these limiting beliefs and self-doubt to slow down our progress - in our businesses, personal lives and our relationships. That’s why host Michael Hoffmann shares how limiting beliefs affected his life in the past and a 3-step exercise you can start doing right away to crush your limiting beliefs and self-doubt and set yourself up for long-lasting success.
In Episode #7, we cover:

• What is Imposter Syndrome?
• Why it is totally normal to question your abilities and accomplishments
• The 2 parts that make up a limiting belief
• The 3-step exercise to crush limiting beliefs
• Listener’s feature

What if you could write Facebook Ads copy that speaks directly to your ideal customer? And even better, that makes him or her sign up for your offer? Go to https://go.launchintofreedom.co and grab your FREE Magnetic Facebook Ads Training and start to finally get a return on your Facebook and Instagram Ads.
“What if I don’t provide enough value? Am I charging too much for the value I share?” Concerns like these are not uncommon amongst not only health & wellness experts, but all entrepreneurs who want to share their message online.
In this week’s episode of Launch Into Freedom, you will get 3 tactics to keep in mind whenever these limiting beliefs pop into your head. Because that’s all they are: limiting beliefs. 
In Episode #6, we cover:

• Am I providing enough value for what I’m charging?
• The worst thing that can happen when you start doubting yourself
• The 3 things to remind yourself of when you feel like you’re not giving enough 
• How to always stay one step ahead of your customer
• Someone out there needs to hear your story
• People want the solution, not the process
• Listener’s feature

How are you dealing with low click-through rates on your Facebook Ads? Grab the Magnetic Facebook Ads Training and create highly clickable copy and creatives that actually convert: https://go.launchintofreedom.co
In today’s episode of the Launch Into Freedom podcast, host Michael Hoffmann is going to shed some light on the age-old question: “How do I stand out in the health and wellness industry?”
Your customer, client or student is probably sick and tired of the different health methods and systems out there, otherwise she or he wouldn’t have a problem anymore, right? The big mistake we see many holistic health practitioners make is that they base their approach on an existing method and try to make it “better”. But what if your ideal customer doesn’t want “better” but “something new”?
In Episode #5, we cover:

• How do you stand out as a health coach?
• Why you don’t want to get stuck offering an improvement
• How to offer a new opportunity and escape the race to the bottom
• Red ocean vs. blue ocean
• Listener’s feature

How are you dealing with low click-through rates on your Facebook Ads? Grab the Magnetic Facebook Ads Training and create highly clickable copy and creatives that actually convert: https://go.launchintofreedom.co
In today’s episode, the former pro athlete in me takes over. We’re talking all things CrossFit and sports and how learning new skills and movements in these areas translate into your launches and your business in general.
Let’s face it: when you try to get better at pull-ups, “do more of them” sometimes just doesn’t work. The same goes for your launches. Doing more launches the wrong way won’t make you better at them - it actually might hurt your business.
The secret is to work on the individual components of your launch first. Mastering and sequencing these skills will eventually result in your most powerful launch ever...

Head over to https://go.launchintofreedom.co to grab your FREE magnetic Facebook Ads framework training and to unlock access to an exclusive 5-Day Workshop series.
I thought long and hard about publishing this episode that early into the podcast… But I want you to see the true me, the person behind the microphone, and the moment when I hit rock bottom is an important part of that person.
Facebook and Instagram Ads are a great tool to support your launch efforts. But are they the right tool for you? When should you use them? Today, I’m going to share with you the moment I realized how not to use ads in a launch and that they are just a small piece in a much larger puzzle...

Stop wasting your money on Facebook Ads that don’t work... create highly clickable copy and creatives that actually convert

>>> Grab the Magnetic Facebook Ads Training
In this episode of the Launch Into Freedom podcast, we’re gonna take a deep dive into the launch strategies of the biggest companies and personalities out there... Companies like Apple and Hollywood... celebrities and politicians like Barack Obama never just drop their products, movies or books out of nowhere - they all use simple (pre-) launch frameworks to build up excitement and attention. 

And the best thing? You can use these frameworks for your next launch, too!

How are you dealing with low click-through rates on your Facebook Ads? Create highly clickable copy and creatives that actually convert:

>>> Grab the FREE Magnetic Facebook Ads Training

Welcome to the very first episode of the Launch Into Freedom podcast. Today, I’m gonna be sharing my own crash & burn launch attempts in the past and what every single one of them taught me for future launches.

All of us have an important message to share and the skill set to change people’s lives. But why is it that our message always gets lost in the social media jungle, ruled by evil algorithms? Why does posting on social media just not cut it anymore when you want to launch your offer?

The answer to all of these questions is simple: we are just not loud enough...