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In this episode of Quilting on the Side, Andi and Tori dive deep into the world of relaunching older products and services in the quilting business. 

They discuss why revisiting and reintroducing products can be a game-changer, offering valuable strategies on how to prepare for a successful relaunch. Andi and Tori emphasize that it’s not just about giving a product a fresh coat of paint but understanding how to connect with your audience in a meaningful way.

Whether you’re preparing to relaunch an old product or service or simply curious about how to reinvigorate your business, this episode is full of actionable insights that will guide you through the process. From planning and marketing to execution and reflection, Andi and Tori cover it all, helping you relaunch with confidence and success.

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Podcast Details:

Co-Hosts:

• Tori McElwain @thequiltpatchbytori
• Andi Stanfield @truebluequilts

Producer:

• Devan Robinson @developingwithdevan

quilt, relaunch, marketing, workshops, business, quilting, online courses, product promotion, audience engagement, goal setting

Chapters:

00:00 Introduction and Sponsorship

01:02 The Importance of Relaunching Products

04:50 Preparing for a Relaunch

09:45 Setting Goals and Timelines for Launches

15:00 Executing the Launch Plan

19:58 Analyzing Results and Feedback

23:57 Conclusion and Final Thoughts

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