In the first of five episodes in the mini series, “Using Community to Launch at B2B MarTech Company,” Brett and Jonathan share how they use their message to create connections. Jonathan reflects on the earliest days of the company when he was a team of one, and how he listened the pain points of over a hundred marketers. Since then, the team has grown and they have refined their message and built a community around it.

0:00 Intro
1:18 Conversation with Jonathan Gandolf
4:02 Initial message
6:10 Finding pain points of marketers
8:30 Growing The Juice team
11:45 Vision/problem market fit
14:05 Building community
19:30 Consistency
22:45 Outro 

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