In part four of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett talk all about momentum, leading up to the launch and after. They share the biggest hurdle they faced while building momentum and some of the lessons they learned early in their careers. 

0:00 Intro 
1:00 Conversation with Jonathan 
1:30 Go to market meeting 
4:30 Organizing the passion 
5:26 Divergent thinking, convergent action 
7:12 Momentum 
10:40 Social proof and building community 
15:50 Lessons from early career 
19:22 What has slowed momentum 
24:35 After the launch 
26:45 Outro 

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