Launch Your Live

Live streaming can be a great way to increase your visibility and exposure, but what if your live videos are not driving engagement? On this episode, Christian Karasiewicz and Jim Fuhs interview Yifat Cohen on how you can get more engagement using live video. 

As you increase live stream engagement, it can also help you be more confident on camera because you now have an audience.

Listen to these tips to not only increase live stream engagement, but also learn how to maximize engagement for your business with live streaming.

Watch the video of this episode on our YouTube channel

More about this episode: https://launchyour.live/ep21

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Live streaming doesn’t work without stable Internet. How do you make sure that you are prepared when you go live? On this episode, Christian Karasiewicz and Jim Fuhs discuss what Internet speed you need for live streaming.

Here are some best practices to help improve your Internet speed for live streaming.

Before you start measuring your speed, restart your computer.

Next, be sure you close any applications or browser tabs that you don’t need for your live streams. They take up resources your system needs. One tool we use to save our tabs is OneTab, a Google Chrome extension.

You should also consider hard-wired versus WiFi.

If you are going to be mobile, you need a 4G at minimum. 3G limits your ability to stream and screenshare at the same time.

Also keep in mind whether you will be streaming from your house, business, a hotel, using a hotspot, etc. 

Next, be sure you check your upload versus download speeds. Upload speed is the most important. You can check your speed at Speedtest.net.

Here are the recommended Internet speeds. At minimum, you need 3 megabits per second. 5Mbps is ideal. If you want to stream in 4K, you need at least 25Mbps.

If your Internet is not fast enough, consider lowering the quality of your broadcast under 1080p or 720p in your live streaming software.

Thank you for joining us for episode 20 of the Launch Your Live podcast.

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More about this episode: https://launchyour.live/ep20

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What do you do with your live streams when they are finished? Do you just move on to the next episode? On this episode, Christian Karasiewicz and Jim Fuhs talk with Stephanie Liu from Lights, Camera, Live about why you should  repurpose your live videos after you’re off the air.

Watch the interview on video on the Launch Your Live YouTube channel.

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Do you struggle with building a community? Live streaming can be a powerful way to build a tribe; however, it can take a lot of hard work. On episode 18, Christian Karasiewicz and Jim Fuhs interview Rob Balasabas, who previously worked at Thinkific and now uses live video to build communities for TubeBuddy, as the host of The Creator’s Corner. Let’s spend some time hearing from Rob about how he got to where he is today and how he is building a community using live video.

This episode is also available on video on our YouTube channel.

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On our last episode, we shared 11 ways to help you identify your audience for your live show. This week, Christian Karasiewicz and Jim Fuhs want to focus on helping you build your existing audience. 

You’ve made a significant time investment to produce your own show. Are you struggling to get your audience to watch your show? How do you get them to tune in?

On this episode, we discuss 11 ways to build your live show with your existing audience.

1. Create great content
2. Build Buzz About Your Broadcast - don’t wait.
3. Interact with viewers
4. Create eye-catching and relevant thumbnails
5. Cross-promote your show - other social media channels, Facebook Pages, Facebook Group posts (read the rules), etc
6. Tag guests
7. Tag influencers (relevant)
8. Encourage your audience to interact
9. Invite your audience to share your show on social media
10. Message past guests
11. Repurpose your content - to name a few, Lately, Descript, Otter.ai and so on...

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More about episode 17

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Do you know who you are trying to target with your live video show? A lot of times, people think it’s everyone, but it’s not. Audience identification is a major key in laying the groundwork to success and it is not something you can build overnight.

On this episode, Christian Karasiewicz and Jim Fuhs talk about how you can identify the right audience for your live stream show.

Summary:

What is an avatar? 

Create a buyer persona or avatar.

You can have multiple avatars (and should)

10 Ways to identify your avatar or buyer persona.

1. Background - who are they, are they a business person? Male / Female Executive, live streamer?
2. Identifiers - Are they from a geographic area, moms, dads, entrepreneur, small business owner, etc
3. Goals
4. Challenges - what problem are you helping them solve with your show?
5. Demographics - gender, age, income level
6. Spends Online Time On - where do they hang out? Social media platforms, etc. Place to promote
7. Favorite Brands - if you know what brands, you can tie-in to audience building, talk about some of those products, etc
8. Favorite Websites - backlink, products you use
9. Favorite Tech - are they mobile vs desktop, Apple vs Android
10. Interests - sports, retail, family, 

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More about this episode: http://launchyour.live/ep16

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Do you struggle with finding guests for your live video show? In addition to reviewing the material and producing your live video show, finding people to be on your show can take up a lot of your time. Where is the best place to get a guest? On this episode, Christian Karasiewicz and Jim Fuhs discuss 9 ways to find guests for your live streams.

Here is a breakdown on a few of the places you can look to find guests.

1. Build your list from friends and connections
2. Leverage people you have or are about to interview
3. Attend industry events - online, virtual and in-person
4. Find authors of upcoming books on Amazon - Amazon reviews
5. Search podcast apps for related shows to your topic
6. Search blogs in your industry
7. Try and make a connection or get noticed by them online
8. Make the benefits obvious - audience size, email list, social promotion, backlinks to your website 
9. Podcast guest services

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Are you planning to bring a guest onto your live video show? In addition to preparing your own material, you will want to prepare your guest as well. This way you can ensure your guests are ready to answer any questions or topics that you have for them and that you have a successful live stream. On this episode, Christian Karasiewicz and Jim Fuhs share a checklist that you can give your guest before they come on your show.

Preparing your guest for a successful live show 

1. Set expectations - when is your live video show taking place? Send a calendar invite - Google Calendar, Harmonizely, Calendly, Apple Calendar.
2. What is the show about?
3. How long is the live show?
4. What is the show format? Is it an interview? Is there a panel?
5. What are you expecting from your guest?
6. Provide a link to the show beforehand.
7. Send over a brand kit (to help with promotion).
8. Tell guests about the platform they will be using - do they need to download or install something?
9. Provide a backstage link (this is just for the guest, to bring them into the green room).
10. Provide a public link (this is used for sharing on social media, email, etc).
11. Getting information from your guest. For example, a bio, headshot, topic and more.
12. Will guests be promoting an offer? What is it?
13. Where can viewers connect with your guest? Get a website or list of social media channels.
14. Confirm that your guest is available. Do this the week of and day of your live video show.
15. Have your guests arrive early. 15 to 30 minutes beforehand is recommended.
16. Encourage your guest to wear headphones.
17. Test audio and video equipment beforehand.

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Have you written a script for your live video show? By scripting out your show, you can get a better idea about the scenes you need to bring up. Scripting out your live streams also helps give you a better idea on the length of your show. On this episode, Christian Karasiewicz and Jim Fuhs share the tools we use that have helped us script out our show so that it is easier to sequence.

11 Tools to help you script out your live video show

1. A pen and paper
2. Notecards
3. Post-It Notes
4. A Whiteboard
5. Microsoft Word or Microsoft Excel
6. Apple Pages or Numbers
7. Wordpad (PC) or Notes (Mac)
8. Google Drive - Docs or Sheets
9. Evernote
10. Notion, an Evernote alternative
11. Rocketbook

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Are you looking to increase the production value of your live streaming show? Video overlays can be a great way to make your show look more professional. On this episode, Christian Karasiewicz and Jim Fuhs teach you about different types of graphic overlays for live streaming that you can use when broadcasting to Facebook Live, YouTube Live, LinkedIn Live and more!

Types of Live Video Overlays

1. Countdown Timer

Tools to use: Ecamm Live, StreamTimer

1. Intro overlay
2. Segment overlay
3. Outro overlay
4. End screen
5. Lower thirds
6. Bug or watermark featuring your logo

Tools to Create Live Video Overlays

• Easil
• Canva
• Adobe Spark

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