<p>With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women. </p>

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women.

Laura Hutfless, FlyteVu Agency

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters.

Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

Subscribe to stay current—and see the industry more clearly.

Business

News

Marketing

Business News

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

Share Laura Hutfless, FlyteVu Agency

Sign up to save your podcasts

Laura Hutfless, FlyteVu Agency

Laura Hutfless, FlyteVu Agency

More shows like Ad Age Insider

Marketplace

Pivot

Getting Better with Jonathan Van Ness

Make Me Smart

Pod Save America

The Daily

Pod Save the World

Lovett or Leave It

The PR Breakdown with Molly McPherson

The CMO Podcast

No Stupid Questions

Morning Meeting

Marketing Against The Grain

On with Kara Swisher

The Fin