To round out season two, I’m pulling back the curtain and chatting with my producer about the behind-the-scenes of the show. Lauren Popish is the founder of The Wave Podcasting, an agency and recording studio based in Los Angeles that helps people tell their unique stories through podcasting by providing audio editing, educational resources, and a digital community. 

Lauren is a total pro when it comes to successfully launching and scaling a podcast, which is no easy feat into today’s market. We discuss what the top podcasts have in common, the importance of building a community around your show, and her advice for how to finally take the leap and follow through on that podcast idea that you’ve been thinking about. 

In the second half of the episode, we turn the tables and Lauren asks me some questions about where the idea for American Building came from, how my goals and priorities for the show have changed over time, and what I have planned for season three. I also share a little bit about my family history and the impact that my parents have had on my career and ability to take calculated risks. 

About the Guest:

Lauren Popish is the founder of The Wave Podcasting, an agency and recording studio based in Los Angeles that helps people tell their unique stories through podcasting by providing audio editing, educational resources, and a digital community. Previously, she worked as a Product Manager at CBRE, Customer Success Manager at Floored, and a Design Strategist at Gensler. She graduated from Arizona State University. 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, or on your favorite podcast platform. 

Topics Covered:

• What ‘pod fading’ is and why so many podcasts don’t last long term 
• Tools for building your brand and cultivating a listener community 
• The reality about the initial and ongoing costs of podcasting 
• My favorite part about hosting American Building 
• The process that my team and I have for generating episode ideas, booking guests, and conducting interviews
• My advice for anyone who wants to get into the podcasting space 

About Your Host:

“Atif Qadir is the Founder & CEO of REDIST, a technology company making it easy for commercial real estate professionals to find and use the $100B of real estate incentives given out every year in the US.”

Resources and Links:

• Lauren Popish’s LinkedIn
• The Wave Podcasting Website
• The Wave Podcasting Instagram
• Grab our exclusive guide Seven Tips on How to Stand Out in Your Field
• Learn more on the American Building website
• Follow us on Instagram
• Connect with Atif Qadir on LinkedIn
• Learn more about Michael Graves
• Learn more about REDIST