Law Chat with Girija

It's time for your small business to make its space in the big leagues. Tune in to find out how!

Episode Introduction:

Our guest today is a Public Relations expert who isn't holding back on giving us the goods. Alessandra Seca shares some note-worthy PR tips and tools with us to make sure that you can use Public Relations for your small business without having to figure it out from scratch.

Episode Summary:

Alessandra Seca walks us through her journey of choosing Public Relations as her profession, going back to college after having experienced the professional world, her experience working for agencies and finally venturing on to start Seca & Co. - a PR agency for small business owners. She also talks about some personal struggles and business challenges as well as how she overcame it all.

Main Takeaways:

• As a college student, internships are a great way for you to learn new skills and understand what you really want to pursue as a career based on practical experience.
• Being thoughtful enough to pause and gather your thoughts is still one step ahead.
• When impostor syndrome starts affecting you, it is important to remember your accomplishments and be proud of them.
• Being true to your voice and personality while cultivating relations is the most important thing in the field of Public Relations.
• Public Relations is geared towards gaining exposure, attention, credibility, and building your brand's presence.
• It's good practice for small businesses to do their own PR as it teaches them what works for their business.
• When managing your own PR, always follow up about the pitch you submit. Maybe even try incorporating a fresh angle to it.
• A three-week period is a good time to send over a fresh pitch to the same media house.
• Include the Who, What, Where, When and Why in your pitch to the media.
• Keep your media pitch concise and to the point.
• The best time to hire a PR person for your business is when you have been in business for over a year, have stable revenue coming in, and want to expand your brand.

Fun Facts About Alessandra Seca:

• Some of her favorite books are the Harry Potter series by J.K. Rowling and You Are A Badass by Jen Sincero.
• Her favorite business tools are Freshbooks and Instagram.

Freebies From Alessandra Seca:

• Editorial Calendar: https://mailchi.mp/secaandco/editorial-calendar
• Media Kit Guide: https://mailchi.mp/secaandco/media-kit-guide

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

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Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Find Alessandra Seca:

Website: https://www.secaandco.com/

Instagram: https://www.instagram.com/secaandco/

Facebook: https://www.facebook.com/secaandco

Personal Instagram: https://www.instagram.com/ali.seca/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/Chta5uD80B4

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Episode Introduction:

In today's episode of Law Chat with Girija, we're learning all about creating new ways, establishing your authority, and disrupting the industry despite the noise that asks you to do otherwise.

Episode Summary:

Girija Patel talks about the importance of pursuing goals that you believe in, no matter what others think of them. This episode teaches one the importance of not following the traditional path and doing something different, and by doing that, disrupting the industry. With the added fun of an anecdote, this episode provides crisp points to help you channel your inner trailblazer and establish your authority.

Main Takeaways:

• As a parent, it is essential for you to understand what your child is good at and help them cultivate it further.
• It doesn't matter who's saying it, if it doesn't align with your heart, it's just noise.
• When people start questioning your worth, it's important to know and remember who you are.
• A dream in your heart isn't happenstance, it was placed there intentionally for a reason.
• Make your goals as visual as possible. Use vision boards and journal entries to see what they would look like.
• You should feel 100% confident in your messaging and not hesitate to talk about what you and your business stand for.
• Your words don't decide the impact, it's what your actions manifest that does.

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcasts: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Get the visual experience, watch the videocast for this episode: https://youtu.be/LJdQlWDWgxk

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contract Templates At: https://yourcontractbuddy.com/

If you've ever asked yourself "why would people pay me to do this?" in your business, this episode is just the eye-opener that you need.

Episode Introduction:

Our guest today is a sales strategist who teaches us a new holistic approach to doing business and selling in a way that feels true to our values. Our episode today is filled with strategic tips, action steps, and aha moments.

Episode Summary:

Erika Tebbens walks us through her journey of making several scary pivots in her business until she found the path that aligned with not only her passion but also her core values as an individual. She now teaches other women to do the same through her consulting business.

Main Takeaways:

• Before you help solve an advanced-level problem for your clients, make sure you have something set up that helps them in their journey leading up to the point.
• When you feel like you need to earn more money, it's time to sit down and do a realistic breakdown of how that can be done without trading other important things that matter to you.
• The six key aspects that you need to assess in your business' foundation are:

• Truth - Your brand's promise.
• Health - Your business' financials and your personal well-being.
• Rest - Schedule periods to take a break.
• Impact - A product suite that serves people.
• Voice - High converting content plan.
• Exposure - Your marketing plan.

• It is okay to allow yourself grace and the flexibility to choose a new routine as per your life's shifts.
• When you're finding your core values, find 3-5 things that are non-negotiable for you as an individual.

Recommended Resources:

• Take the Strengths Finder Test: https://www.gallup.com/cliftonstrengths/en/home.aspx
• Rebellious Success Program: https://erikatebbensconsulting.com/rebellious-success

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Find Erika Tebbens:

Website: https://erikatebbensconsulting.com/

Instagram: https://www.instagram.com/erikatebbensconsulting/

Facebook: https://www.facebook.com/erikatebbensonline

Get the visual experience, watch the videocast for the episode here: https://youtu.be/aBBe7_ReCOA

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Our guest today is a lawyer who hasn't worn a suit since 1995. She's truly disrupting the legal industry, tune in to find out how.

Episode Introduction:

Erin Austin joins us on Law Chat with Girija to talk all about the importance of protecting your intellectual assets to be able to sell your business without hassle when the time comes. She shares valuable tips, fun anecdotes, and note-worthy hacks with us.

Episode Summary:

Erin Austin walks us through her journey of working as an intellectual property lawyer in the movie business to now helping female founders protect their intellectual assets to make sure that their business has a legally solid foundation when they're ready to sell it.

Main Takeaways:

• Use law in a strategic way so that it protects your business instead of using it as an outlet to get out of legal trouble while spending a lot of money.
• Contracts are the only way to transfer ownership of your intellectual property.
• It is very important to go through the terms and conditions of any third-party software that you may be using in order to understand what you're authorized to use their platform for.
• Intellectual assets go beyond movies, books, paintings, and other major publications.
• Wealth empowers you to make an impact.
• Always remember that a potential buyer is interested in the future of your business, not where you're currently at.
• Potential buyers are interested in things such as your business' revenue, systems and processes, market position, branding, business insights etc.
• Make sure you have client contracts and errors and omissions insurance in your business.
• You need to find synergy in your business so that all the different aspects are working towards the same common goal.

Fun Facts About Erin Austin:

• Some of her favorite business tools are Zoom, MS Office, ClickUp, ConvertKit, LinkedIn and Google Workspace.
• She would recommend you to read The Business of Expertise by David C. Baker and listen to the The Business of Authority Podcast by J. Stark and R. Moulton.

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Find Erin Austin:

Website: https://thinkbeyondip.com/

LinkedIn: https://www.linkedin.com/in/erinaustin/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/tV86xdUdqHE

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Did you know you may not own the content you create? Tune in to find out more.

Episode Introduction:

We're talking all about Influencers & the Law today. Find out how to be legally compliant as an influencer so that your business is protected under all circumstances.

Episode Summary:

In today's episode of Law Chat with Girija, we're talking about the top five things an influencer needs to keep in mind before they sign on a brand deal in order to make sure that their business is legally protected. We also talk about some ways to negotiate brand contracts, make your business more professional, and how to get paid on time.

Main Takeaways:

• One of the best ways to make your business more professional is to make it legally legit. This can be achieved with entity formation.
• Ensure that you have contracts for every professional relationship that you form which involves a trade, may it be monetary or through goods and services.
• Clarify the following things in your contract:

Payment Terms

Influencer Protection

Sponsored Content Disclaimer

Intellectual Property Rights

• Make sure you're in compliance with the FTC guidelines.
• Make sure your values align with the brands that you collaborate with.
• Make sure there is absolute clarity on who owns the intellectual property.

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcasts: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Get the visual experience, watch the videocast for this episode: https://youtu.be/Ix056_sBsgo

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Torn between parenthood and a successful career? Not anymore! Tune in to how you can have it all and live your life while building a truly fulfilling career.

Episode Introduction:

If you're a business owner who often finds yourself overwhelmed, this episode is for you. Our guest today, Abbey Ashley talks about the benefits and importance of outsourcing work to create a work-life balance. She also shares the best practices to outsource work, even if it's your first time.

Episode Summary:

Abbey Ashley walks us through her journey of starting her business as a Virtual Assistant who was looking to do something to kill time and make some extra cash to now owning The Virtual Savvy, a brand that has taught thousands of virtual assistants how to run a successful online business. She shares her challenges, how she overcame them, how she grew her own team, why outsourcing is important, and also some super effective tips to do so starting today.

Main Takeaways:

• When work starts to feel overwhelming and consumes your thoughts, sit with a journal to write down all about it. Just putting actual words to your feelings will help a great deal.
• Challenges are an indicator of growth so they'll always be there. The important thing is for you to become someone who's comfortable with facing their fears at different levels in life.
• Outsourcing can be really scary for multiple reasons but make sure you make an intentional effort to delegate work when you can and focus on your zone of genius.
• If delegation is difficult for you, start by outsourcing a one-time project to get in the practice of someone else taking over a task.
• How to outsource effectively:

1. Start by outsourcing to tools first.
2. Take a look at your outsourcing budget (after paying yourself first).
3. Make a list of the tasks that you need to outsource.
4. Find a VA that aligns with your brand and cultural values.

• Always choose action over perfection.

Recommended Resources:

• Hire a VA: https://www.thevirtualsavvy.com/hire/
• Join the HelloSavvy Waitlist: https://hellosavvy.com/

Fun Facts About Abbey Ashley:

• Some of her favorite books are Clockwork: Design Your Business to Run Itself by Mike Michalowicz and From 6 to 7 Figures: Simplify Your Business, Gain Your Time Back, Scale Faster Than Ever by Austin Netzley
• Some of her favorite business tools are Canva, Dubsado, ConvertKit, Kajabi, Slack, and Loom.

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Find Abbey Ashley:

Website: https://www.thevirtualsavvy.com/

Instagram: https://www.instagram.com/thevirtualsavvy/

YouTube: https://www.youtube.com/abbeyashley

Facebook: https://www.facebook.com/TheVirtualSavvy

Facebook Community: https://www.facebook.com/groups/vasavvies

Get the visual experience, watch the videocast for the episode here: https://youtu.be/SI0_8cENNQI

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

We're about to listen to a fresh take on marketing your business, tune in to revamp your own "marketing" plan (if it's even called that after this episode).

Episode Introduction:

Our guest today has mastered the 4.0 version of themself and will be sharing all about their journey of going from being a photographer for America's wealthiest families to now coaching small business owners to find their way around entrepreneurship. Dive in for tons of value and brand new perspectives.

Episode Summary:

Jeffrey Shaw is a photographer, an author, a podcaster, a speaker, a business coach and so much more. He walks us through his journey of transitioning from a photographer to a business coach and why he never tied himself down to a niche. With fun stories, action steps, and mind-blowing concepts, this episode is a true eye-opener about aligning your values with marketing in your business.

Main Takeaways:

• The energy of your words is extremely crucial. Be careful in the words you use not just with others, but also with yourself.
• Every time the rate of unemployment goes up so does the rate of self-employment.
• Individuals with million-dollar businesses can still be struggling to meet their monthly expenses. Revenue alone is not an indicator of a business's health.
• You're allowed to have and monetize more than one interest.
• Start working on increasing your visibility (and searchability) as early on in your business as you can.
• The three tiers to getting published are:

Tier One: Submit and get published.

Tier Two: Content gets edited before being published.

Tier Three: Become a contributing writer.

Tier Four: Having a dedicated column.

• It's important to stay true to why you started and always recentre to your values in business.
• When you become vocal about your values, it does a beautiful job at attracting clients who are aligned with those values.
• Believe that you deserve to move on to the next level - do the inner work to eliminate your mindset blocks.
• Know your core brand messaging in and out - create a standout statement.

Recommended Resources:

• Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It by Denise Villa and Jason Dorsey
• Self-Employed Business Institute by Jeffrey Shaw: https://www.jeffreyshaw.com/self-employed-business-institute
• Take the Self-Employed Assessment: https://selfemployedassessment.com/

Fun Facts About Jeffrey Shaw:

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcast: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Find Jeffrey Shaw:

Website: https://jeffreyshaw.com

Instagram: https://www.instagram.com/jeffreyshaw/

Podcast: https://podcasts.apple.com/us/podcast/the-self-employed-life/id891146236

Facebook: https://www.facebook.com/JeffreyShawAuthor

LinkedIn: https://www.linkedin.com/in/jeffreyshawauthor/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/4RzPXji7sMc

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Episode Introduction:

If your values aren't aligned with your business, it's time to switch that up. Tune in to learn practical tips on how to define your values and ways to align them in your business.

Episode Summary:

In today's episode of Law Chat with Girija, we're taking a deep dive into a conversation about your core values in life and how you can align them with your business operations. As usual, our episode comes jam-packed with actionable tips that you can start implementing in your business right away.

Main Takeaways:

• The first step to aligning your business with your values is to grab a notebook and make a list of all the situations that have made you happy - something that made you feel amazing, somewhere that you performed great, maybe you made others feel amazing, write all of them down.
• Similarly, make a list of all the unpleasant situations that made you feel uneasy.
• In each of these situations, think about what values are speaking to you. Also, try to identify any triggers.
• Be authentic with your audience but do not share what's not relevant to them.
• Evaluate the current state of everything that you're doing and how your values are showing up in those activities.
• The next step is to create a system based on your values. Figure out how your workflow can accommodate your values.

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcasts: https://podcasts.apple.com/us/podcast/law-chat-with-girija/id1528580730

Get the FREE Five Day Legal Audit: https://yourcontractbuddy.com/5-day-free-legal-audit-challenge/

Join Law Chat for Entrepreneurs Free Facebook Community: https://www.facebook.com/groups/449334726047480

Get the visual experience, watch the videocast for this episode: https://youtu.be/ACpsbAdwdso

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

Turn your financial worries into financial wins. Tune in to listen to Kate Grayson, a financial wellness expert who tells you all about creating a healthy relationship with your finances.

Episode Introduction:

If you're ready to focus on your business' financial wellness, listen to today's episode of Law Chat with Girija where our guest, Kate Grayson walks you through a step-by-step system of understanding and altering your finances in a way that helps you retain wealth.

Episode Summary:

Kate Grayson joins us to talk about her journey as a financial wellness expert, how she struggled with finances after leaving her job, and what made her decide that she wanted to help other individuals become secure with their finances. She also shares some practical tips for you to start applying in your day-to-day life right away.

Main Takeaways:

• Just like we're the best person to be able to tell that something is unwell with our body, we're also the best person to tell when something is wrong with our finances.
• The most crucial part of getting your finances in place is to confront them first.
• The emotional aspect to conversations surrounding money is often overlooked but it is so crucial in creating a safe space to facilitate conversations about one's finances.
• If spending a small amount of money is serving you in a greater sense, don't try to save that money.
• Tips to align your budget with your priorities:

1. Track your expenses manually.
2. Break your expenses down into categories of financial priorities.
3. Look at your fixed costs.
4. Analyze your lifestyle decisions to see where you can make changes to save money.

• Bringing in a lot of revenue doesn't necessarily guarantee financial wellness.

Fun Facts About Kate Grayson:

• Her favorite books are The Art of Money by Bari Tessler and I Will Teach You To Be Rich by Ramit Sethi.

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcasts: shorturl.at/krNS3

Get the FREE Five Day Legal Audit: shorturl.at/uDUY3

Find Kate Grayson:

Website: https://www.beyondmoney.co/

Instagram: https://www.instagram.com/beyondmoney.co/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/RlvlUnX1hB8

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

We're walking into season two of Law Chat with Girija with a sexy conversation with intimacy and reality TV expert Dr. Viviana Coles. Tune in for a fun conversation loaded with wisdom.

Episode Introduction:

In today's episode of Law Chat with Girija, Dr. Viviana Coles shares some key moments from her journey of going from being an intimacy expert to now being a reality TV expert too. This episode gives us an insight into the true behind-the-scenes of reality TV and how you can get casted too.

Episode Summary:

Dr. Viviana Coles walks us through her journey of growing up in a reserved household, the decision to become a sex therapist, how she got the chance to work on one of America's most popular television shows, how she deals with mom guilt, what drives her to move forward, and so much more. This episode is truly jam-packed with value and would serve every multi-passionate business owner to make better decisions moving forward.

Main Takeaways:

• Motherhood isn't just about taking care of your kids on a daily basis, it's also about shaping who your kids become in life.
• Most of your guilt stems from seeing what other people are doing and thinking that their way is the only correct way to do things.
• A lot of business owners face stress because they're unsure whether or not their business systems are legally solid.
• It is crucial to find an attorney that specializes in the niche you're working in.
• Instead of going all-in on one thing, try to create a business model that's diverse.
• Capitalize on as many things as you can while staying true to yourself.

Recommended Resources:

Buy The 4 Intimacy Styles: The Key To Lasting Physical Intimacy: https://doctorviviana.com/product/buythebook/

Find Dr. Viviana Coles:

Website: https://doctorviviana.com/

Instagram: https://www.instagram.com/doctorviviana/

Houston Relationship Therapy: https://houstonrelationshiptherapy.com/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/1JGAY97I3qQ

Connect With Girija:

Website: https://www.gbplaw.com/

Instagram: https://www.instagram.com/gbplaw/

Facebook: https://www.facebook.com/GBPLaw/

Get Ready To Use Contact Templates At: https://yourcontractbuddy.com/

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