Everyone tells you reviews build trust. Cool.

But here’s what they’re not telling you—reviews are a ranking signal.

Not just on Google Maps and LSAs… but now on platforms like ChatGPT too.

In today's video, Ryan breaks down 5 no-fluff strategies to get more (and better) reviews without spamming or sounding desperate.

Think personal outreach, network leverage, smart follow-ups, and scalable systems for bigger firms.

If your firm isn’t showing up where people are searching, this is probably why.

Watch now. Fix it fast.

Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/

KEY NOTES:

00:00 - The Importance of Reviews
00:54 - Avoiding Automation
01:57 - 5 Ways to Get Reviews Today

Data isn’t just numbers—it’s your roadmap to effective marketing and advertising.

In this episode, I’m showing law firms how to finally take control of their data, instead of trusting agencies to do all the heavy lifting.

Most firms never even look at their own metrics, and that’s where things break down. If you’re not tracking the right KPIs or setting realistic targets, you’re leaving results—and revenue—on the table.

I’ll walk you through defining your objectives, setting measurable goals, choosing the right KPIs, and building a reporting system you can actually use. You don’t have to fly blind anymore.

Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/

KEY NOTES:

00:00 - Introduction to Data Tracking
01:29 - Importance of Data Accountability
03:09 - Identifying Key Performance Indicators (KPIs)
09:03 - Setting Targets for Measurement
12:31 - Reporting and Visualization
14:13 - Platforms for Data Tracking
16:49 - CRM Integration for Tracking
19:23 - Understanding Conversion Metrics
20:00 - Tracking Plan
20:45 - Call to Action for Consultation
20:52 - Video Recommendations

Join us for a session where we’re breaking down the KPIs every law firm needs to track to evaluate marketing performance and hold their agencies accountable.

Cesar takes the conversation to explain the key metrics for search marketing—SEO, local SEO, PPC, and Local Service Ads. From traffic and engagement to conversions, rankings, and cost per lead, you’ll learn how to measure what actually matters.

We also talk about the importance of transparency and setting realistic targets based on your firm’s historical data, so you’re not chasing vanity metrics but driving real results.

If you’re serious about knowing where your marketing dollars are going, this video will show you how to track, analyze, and optimize for success.

KEY NOTES:

00:00 - Introduction to KPIs
00:58 - What is a KPI?
01:30 - Setting Targets
03:07 - Importance of Realistic Numbers
04:12 - KPIs for SEO
05:32 - Measuring Engagement
06:22 - Importance of Rankings
08:06 - Local SEO KPIs
09:10 - Review Importance
09:53 - Tracking Local SEO Rankings
10:02 - KPIs for Local Service Ads
11:13 - Cost Per Lead
12:10 - Cost Per Case
13:14 - PPC Metrics
14:40 - Conclusion on KPI Tracking

In today's episode, Ryan and Cesar will take you into the tracking tools every law firm needs to run profitable marketing campaigns.

You’ll learn why analytics are the backbone of success—because if you’re not tracking, you’re guessing. We break down the essential tools: Google Analytics, Google Tag Manager, Search Console, Google Business Profile, and call tracking software. These tools aren’t just for data—they’re how you turn insights into leads and sales.

A quick guest appearance drives home the importance of setting these systems up right—and why so many firms miss the mark.

If you’re ready to scale your law firm, this is the episode to watch.

Take notes, take action, and let’s get your tracking on point.

Need personalized help? Get in touch with us: https://webris.org/

KEY NOTES:

00:00 - Introduction to Tracking Software
00:59 - Google Analytics Overview
02:09 - Google Search Console Insights
03:31 - Google Tag Manager Explanation
05:10 - Google Business Profile Importance
07:01 - Call Tracking Software Recommendation
09:42 - Introduction to Advertising Tools
10:13 - Google Ads Overview
12:21 - Social Media Advertising Discussion
13:39 - CRM Systems for Lead Tracking
17:33 - Importance of Reporting Tools
18:50 - Conclusion and Call to Action

In this episode of Lawyer Up (& To The Right), Ryan and Cesar dive into the essential topic of link building for law firms.

Their discussion explains why high-quality backlinks are key to enhancing a firm’s online visibility and improving search engine rankings.

They'll also clarify common misconceptions, caution against poor link building practices, and share their agency's structured, tiered approach for acquiring quality links.

If you're legal professional - this episode has some actionable strategies for building links from authoritative sources, highlighting the importance of a sustained link building effort for long-term search success.

So tune in to Lawyer Up (& To The Right)!

KEY NOTES:

00:49 - Understanding Google and Links
01:41 - Types of Links
03:19 - The Importance of Relevant Links
04:49 - Agency Link Building Process
05:38 - Tiered Link Scoring System
06:21 - Tier Three Links
06:21 - Tier Two Links
07:09 - Tier One Links
08:04 - Cost of Link Building
09:43 - Client Onboarding and Strategy
10:31 - Competitive Research for Links
11:23 - Continuous Prospecting for Links
12:54 - Transparent Reporting
14:19 - Conclusion and Call to Action

Want to know the secret to dominating the competitive legal market? It starts with a strategic, multi-channel approach that combines the power of SEO and PPC. In our latest video, Ryan dives into the timelines and effectiveness of both strategies, revealing the importance of blending local services and organic listings for maximum visibility.

If you ever doubted if the blended approach is key to staying ahead of the competition. This video has your answer ☝️

Want to work with Ryan? Schedule a free law firm lead generation consultation here: https://webris.org/get-started/

KEY NOTES:

00:00 - SEO vs PPC Overview
00:55 - Fractured Results Explained
01:46 - SEO vs PPC Timeline
02:37 - SEO Growth Potential
03:25 - PPC Limitations
04:16 - Niche Focus for Ads
04:59 - Blended Search Model
05:44 - Importance of Detailed Strategy
06:32 - Holistic Budgeting for Marketing
07:00 - Offer for Assistance

To thrive in today's crowded legal landscape, you need a search marketing strategy that covers all bases. That means combining the power of Google Local Service Ads (ELSAs), traditional pay-per-click (PPC) ads, local SEO, and strategic presence on aggregator websites and platforms like Reddit and Forbes.

In this episode, I'm sharing my expert insights on how to craft a winning search marketing approach that drives real results for your law firm. From increasing online visibility to generating more leads in 2025 and beyond, I've got you covered.

Watch now!

KEY NOTES:

00:00 - Introduction to Search Marketing for Law Firms
00:51 - Blended Search Strategy Overview
01:42 - Google Local Service Ads Explained
02:35 - Setting Up Google Local Service Ads
03:21 - Cost and Lead Generation with ELSAs
04:07 - Traditional Pay-Per-Click Ads Overview
04:56 - Keyword Control in PPC Ads
05:39 - Importance of Lifecycle Tracking
06:24 - Local Maps Pack Significance
07:14 - Organic Search Listings and Content
08:03 - Aggregator Websites and Their Role
08:51 - User-Generated Content and Forums
09:32 - PR Opportunities with Established Websites
10:15 - Summary of Search Marketing Strategies
11:06 - Diversifying Marketing Efforts
11:50 - Local SEO and Its Importance
12:36 - Creating Profiles on Aggregator Websites
13:23 - Engaging on Social Platforms
14:09 - Final Thoughts on Blended Search Approach
14:56 - Call to Action for Assistance

As a family lawyer, you operate in a competitive market. You need as many leads as you can get in order to stay competitive.

The wider your strategy, the better your chances of success. Your leads should be coming from everywhere—paid ads, email marketing, social media, and more.

Of course, you should focus on nurturing the source that brings in the most qualified leads, but that doesn’t mean ditching your email marketing efforts or any other channel.

Adapting and diversifying your approach is key to keeping your law firm growing.

If you’re ready to expand your lead generation strategy watch the full video ☝️

KEY NOTES: 

00:00 - Introduction to Lead Generation Strategies
00:06 - Email and Text Messaging
03:05 - Content Marketing
04:44 - Creating Video Content
06:48 - Meta Ads
11:05 - Setting Up Meta Ads
13:25 - Local Service Ads
14:50 - Local Service Ads
15:39 - Pay Per Click Ads
16:20 - Keyword Research
17:08 - Landing Page Optimization
17:54 - Specialization in Marketing
19:17 - Mobile Optimization
20:07 - Negative Keyword Lists
21:35 - Local SEO
22:15 - Google Business Profile Optimization
22:59 - Importance of Reviews
23:42 - Citations and Local Content

Are you a family law attorney struggling to stand out in a crowded market? You're not alone! Family law presents distinct challenges compared to other legal fields like personal injury or business law.

In our latest video, Ryan dives into the "Family Law Acquisition Funnel" - a 4-stage strategy to attract and convert leads into clients. From awareness to selection, he will show you the specific marketing tactics to nurture potential clients and speak to their emotional journey.

Watch to learn how to stay top of mind for potential clients ☝️

KEY NOTES:

00:00 - Introduction to Family Law Marketing
01:03 - The Family Law Acquisition Funnel
01:55 - Awareness Stage Tactics
02:52 - Content Creation for Awareness
03:43 - YouTube as a Search Platform
04:26 - Recall Stage and Referrals
06:01 - Discovery Stage Focus
06:52 - Effective Discovery Tactics
07:41 - Selection Process Strategies
09:16 - Building a Digital Ecosystem
10:04 - Conclusion and Call to Action

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Book a FREE lawyer lead generation consultation with Ryan: https://webris.org/get-started/
Subscribe to our podcast: https://webris.org/lawyer-up-podcast/
Subscribe to our YouTube Channel: https://www.youtube.com/playlist?list=PLLKmoqQZBncLGxw32DT1Lr3l2LRvObmDr

In this episode of "Lawyer Up Into the Right," we're sharing a game-changing strategy that will revolutionize your approach to SEO.

Our hosts Ryan and Cesar will introduce you to "Parasite SEO" a clever tactic that leverages non-attorney websites like legal directories and review aggregators to rank higher in Google search results. 

By optimizing your profiles on these platforms, you can overcome the competitive nature of SEO and rank a profile of yours, faster than your website on Google.

KEY NOTES:

00:00 - Introduction to Parasite SEO
01:30 - Challenges with Traditional SEO
02:51 - Importance of Aggregator Websites
04:15 - Optimizing Profiles on Aggregator Sites
05:05 - Budgeting for Search Marketing
05:49 - User Behavior and Google Algorithm
06:38 - Steps for Lawyers to Improve Visibility
07:07 - Creating and Optimizing Profiles
08:48 - Advertising on Aggregator Sites
09:25 - Understanding Pay-to-Play Models
10:37 - The Value of Organic Listings
11:29 - Importance of Reviews on Aggregator Sites
12:34 - Onboarding Process for Clients
13:18 - Enhancing Profile Information
14:07 - Google's Trust in Aggregator Platforms
15:01 - Final Thoughts on Reviews
15:39 - Conclusion and Call to Action