PPC For Law Firms: How To Get Results

Are you a law firm struggling to attract clients? Pay-per-click (PPC) ads could be the solution to your problem. With the right strategy and tools using Google Keywords Planner, you can attract more clients and grow your business. So, let's get started!

In this video, Ryan Stewart and Cesar Cobo will show you how to get results with PPC ads specifically tailored for law firms.

Grab a time to chat here: https://law.webris.org/get-started/

CHAPTERS
0:00 Introduction To How to Get Results with Pay-Per-Click Ads (For Law Firms)
1:10 Google Keyword Planner 
4:58 Click-Through Rate
12:53 Copy Text
14:15 Local Search Ad

E-E-A-T ... does it really impact your rankings in Google? Or is it just another PR scheme to get SEOs chasing their own tails?

First, let's define what it means...

E - Experience

E - Expertise

A - Authority

T - Trustworthiness

This has been around since 2014, but it's becoming a larger topic in the SEO community due to the influx of content, specifically AI generated content.

TL;DW - yes, EEAT matters. In fact, reviewing your law firm's website to ensure you're truly demonstrating to Google that you ARE an expert in the legal space is likely the difference between your current rankings, and first page rankings.

In this episode, Cesar and Ryan discuss the importance of EEAT for law firms and some simple tips to ensure your website is properly communicating your expertise.

Welcome to our latest podcast episode on Facebook and Facebook Ads for Law Firms. In this episode, we dive deep into the world of Facebook and how it can be leveraged to boost the online presence of law firms.

For today's episode, Cesar Cobo and Ryan Stewart will discuss the various ways in which Facebook Ads can be used to target potential clients and reach out to the right audience. 

Grab a time to chat here: https://law.webris.org/get-started/

Is your law firm's website picking up more traffic, but not leads?

This is actually a pretty common issue we see with law firm clients, with a simple fix....

...Focus on improving your "bottom funnel" content.

An example of "bottom funnel" content would be your practice area pages (or location pages).

This content maps to people who are in market, directly seeking the services you provide.

It's likely you already know this - pretty much every SEO firm worth their salt will recommend you build these pages.

But you operate in one of the most competitive spaces on the internet...the devil is in the details.

It's not enough to just create a bunch of content and expect it to rank.

Your practice area pages need to follow a very specific formula in order to rank.

In this week's episode of Lawyer Up! (& To The Right), we review examples of law firm's who have mastered the art of "practice area" pages and because of it, are ranking for highly sought after "bottom funnel" keywords.

In today's world, the integration of technology has become a necessity for businesses to level up. AI is transforming the way law firms approach SEO. By using AI to analyze data, develop insights, and make predictions, law firms can optimize their SEO strategy to improve their search engine rankings and attract more clients.

In this video, Cesar Cobo and Ryan Stewart will share their insights on how AI is impacting law firms' SEO strategies.

Grab a time to chat here: https://law.webris.org/get-started/

A live web audit is a comprehensive analysis of a website's performance and user experience conducted in real-time. 

In this video, Cesar Cobo and Ryan Stewart,  will take us through a live web analysis, where they will be assessing various aspects of the website, including its design, functionality, content, and accessibility.

Grab a time to chat here: https://law.webris.org/get-started/

Welcome to this episode of Lawyer Up (& To The Right)! If you're looking to take your law practice to the next level, you won't want to miss this informative guide to the best strategies for growing your client base. The WEBRIS agency has scoured the internet to bring you 8 of the most effective marketing techniques used by top lawyers today, including tactics for boosting your online visibility, reaching new audiences, and making a lasting impression.

Don't wait – watch this video now and learn how to attract more clients, close more deals, and build a thriving law practice.

Grab a time to chat here: https://law.webris.org/get-started/

Welcome to the Lawyer Up (& To The Right) show! Each week Ryan Stewart and Cesar Cobo will bring you the latest marketing and client acquisition strategies for law firms.