What exactly is a Life Cycle Analysis (LCA), and why should brands care? Evelio Mattos, Cory Connors, and Adam Peek break it all down—what LCAs measure, how they impact sustainability claims, and why startups should be paying attention. From material choices to transportation emissions, they cover how LCAs can shape packaging decisions and even influence Extended Producer Responsibility (EPR) fees.

Plus, Adam and Cory are heading to the SpecRight Summit—will they bring back game-changing insights or just basketball stats? Tune in for sustainability talk, packaging industry news, and plenty of laughs along the way.