Lead Generation HQ

Lead Generation HQ

By Alex OliveiraBusinessMarketing
Download on the App Store

Lead Generation HQ episodes

  • How to Qualify Leads to Determine if They Are True Prospective Buyers

    On this episode of Lead Gen HQ learn how to efficiently score your leads to determine if they are in the market for your product or service, if they are authorized to make that purchase, if they plan to do so soon, and more.


    We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

    Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

    With marketing, there are elements of:

    • Science
    • Art
    • Luck
    • These three factors are always at play.

      You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

      The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

      In section one, the objective is to learn a system of generating leads that can be sustainable.

      What is The Lead Gen 360 System?

      • Brand: Establishing an Image of Your Company in Your Customers' Eyes
      • Audience: Finding Your Target Audience Has Never Been Easier Online
      • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
      • Planning: Creating the Team, Budget and Time for Your Campaigns
      • Campaign: Time to Get Creative...And Have Some Fun
      • Measure: Analyzing Data is the Secret to Your Success
      • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
      • 34 min
      • Affiliate: Creating a Referral Network for Your Website and Business on the Web

        On this episode of Lead Gen HQ learn the exact steps to scale your revenue via Affiliate programs that reward affiliates for each visitor or customer brought to your business by their marketing efforts.


        We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

        Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

        With marketing, there are elements of:

        • Science
        • Art
        • Luck
        • These three factors are always at play.

          You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

          The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

          In section one, the objective is to learn a system of generating leads that can be sustainable.

          What is The Lead Gen 360 System?

          • Brand: Establishing an Image of Your Company in Your Customers' Eyes
          • Audience: Finding Your Target Audience Has Never Been Easier Online
          • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
          • Planning: Creating the Team, Budget and Time for Your Campaigns
          • Campaign: Time to Get Creative...And Have Some Fun
          • Measure: Analyzing Data is the Secret to Your Success
          • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
          • 27 min
          • Social: Using Social Media to Successfully Reach YOUR Audience

            On this episode of Lead Gen HQ learn how social media can present big opportunities for businesses -- if you’re spending your ad dollars correctly. Identify where your target audience spends their time and create ads to test those platforms.


            We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

            Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

            With marketing, there are elements of:

            • Science
            • Art
            • Luck
            • These three factors are always at play.

              You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

              The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

              In section one, the objective is to learn a system of generating leads that can be sustainable.

              What is The Lead Gen 360 System?

              • Brand: Establishing an Image of Your Company in Your Customers' Eyes
              • Audience: Finding Your Target Audience Has Never Been Easier Online
              • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
              • Planning: Creating the Team, Budget and Time for Your Campaigns
              • Campaign: Time to Get Creative...And Have Some Fun
              • Measure: Analyzing Data is the Secret to Your Success
              • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
              • 12 min
              • SEM (PPC): Generate Traffic and Visibility From Both Organic and Paid Search

                On this episode of Lead Gen HQ learn how to use Search Engine Marketing to effectively create the most competitive footprint online. Gain the skills to purchase ads, choose keywords and measure results.


                We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                With marketing, there are elements of:

                • Science
                • Art
                • Luck
                • These three factors are always at play.

                  You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                  The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                  In section one, the objective is to learn a system of generating leads that can be sustainable.

                  What is The Lead Gen 360 System?

                  • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                  • Audience: Finding Your Target Audience Has Never Been Easier Online
                  • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                  • Planning: Creating the Team, Budget and Time for Your Campaigns
                  • Campaign: Time to Get Creative...And Have Some Fun
                  • Measure: Analyzing Data is the Secret to Your Success
                  • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
                  • 21 min
                  • Email: Connect With Your Audience Through the Power of Email Marketing

                    On this episode of Lead Gen HQ learn to grow your business, build authority and engage with your audience through the powerful promotional tool that is email marketing. Learn the basic rules for email and new ways to grow your list.


                    We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                    Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                    With marketing, there are elements of:

                    • Science
                    • Art
                    • Luck
                    • These three factors are always at play.

                      You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                      The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                      In section one, the objective is to learn a system of generating leads that can be sustainable.

                      What is The Lead Gen 360 System?

                      • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                      • Audience: Finding Your Target Audience Has Never Been Easier Online
                      • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                      • Planning: Creating the Team, Budget and Time for Your Campaigns
                      • Campaign: Time to Get Creative...And Have Some Fun
                      • Measure: Analyzing Data is the Secret to Your Success
                      • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
                      • 21 min
                      • Content: Create a Strategy With Consistent and Creative Messaging

                        On this episode of Lead Gen HQ learn to understand all the ways to creatively distribute relevant content that provides value to your target audience and learn how to present solutions to your customers’ needs and influence the buying cycle.


                        We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                        Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                        With marketing, there are elements of:

                        • Science
                        • Art
                        • Luck
                        • These three factors are always at play.

                          You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                          The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                          In section one, the objective is to learn a system of generating leads that can be sustainable.

                          What is The Lead Gen 360 System?

                          • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                          • Audience: Finding Your Target Audience Has Never Been Easier Online
                          • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                          • Planning: Creating the Team, Budget and Time for Your Campaigns
                          • Campaign: Time to Get Creative...And Have Some Fun
                          • Measure: Analyzing Data is the Secret to Your Success
                          • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important


                          • 11 min
                          • Landing Page: Design a Landing Page to Capture Leads and Convert Them to Sales

                            On this episode of Lead Gen HQ you will learn to help your customers focus on a single message and master the art of building better landing pages that are driven by data. Find out what works and what doesn’t, and what sparks action.


                            We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                            Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                            With marketing, there are elements of:

                            • Science
                            • Art
                            • Luck
                            • These three factors are always at play.

                              You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                              The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                              In section one, the objective is to learn a system of generating leads that can be sustainable.

                              What is The Lead Gen 360 System?

                              • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                              • Audience: Finding Your Target Audience Has Never Been Easier Online
                              • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                              • Planning: Creating the Team, Budget and Time for Your Campaigns
                              • Campaign: Time to Get Creative...And Have Some Fun
                              • Measure: Analyzing Data is the Secret to Your Success
                              • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
                              • 14 min
                              • Customer: Customize Every Stage of Your Customer's Journey With Your Business

                                On this episode of Lead Gen HQ learn how to create a customer-centric culture within your organization - leading to customer satisfaction and fostering a positive customer experience and the ever-desirable asset: customer loyalty.


                                We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                                Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                                With marketing, there are elements of:

                                • Science
                                • Art
                                • Luck
                                • These three factors are always at play.

                                  You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                                  The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                                  In section one, the objective is to learn a system of generating leads that can be sustainable.

                                  What is The Lead Gen 360 System?

                                  • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                                  • Audience: Finding Your Target Audience Has Never Been Easier Online
                                  • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                                  • Planning: Creating the Team, Budget and Time for Your Campaigns
                                  • Campaign: Time to Get Creative...And Have Some Fun
                                  • Measure: Analyzing Data is the Secret to Your Success
                                  • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
                                  • 9 min
                                  • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important

                                    On this episode of Lead Gen HQ understand how to properly analyze your campaigns and measure success by focusing on profitability. Learn why performing A/B tests can give you invaluable insights into what should be optimized.


                                    We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                                    Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                                    With marketing, there are elements of:

                                    • Science
                                    • Art
                                    • Luck
                                    • These three factors are always at play.

                                      You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                                      The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                                      In section one, the objective is to learn a system of generating leads that can be sustainable.

                                      What is The Lead Gen 360 System?

                                      • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                                      • Audience: Finding Your Target Audience Has Never Been Easier Online
                                      • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                                      • Planning: Creating the Team, Budget and Time for Your Campaigns
                                      • Campaign: Time to Get Creative...And Have Some Fun
                                      • Measure: Analyzing Data is the Secret to Your Success
                                      • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
                                      • 9 min
                                      • Measure: Analyzing Data is the Secret to Your Success - DON'T Skip This Step!

                                        On this episode of Lead Gen HQ discover how to most effectively utilize analytical tools like Google Analytics and Facebook Insights to gain a deep understanding of who is interacting with your digital properties, how and why.


                                        We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

                                        Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

                                        With marketing, there are elements of:

                                        • Science
                                        • Art
                                        • Luck
                                        • These three factors are always at play.

                                          You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

                                          The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

                                          In section one, the objective is to learn a system of generating leads that can be sustainable.

                                          What is The Lead Gen 360 System?

                                          • Brand: Establishing an Image of Your Company in Your Customers' Eyes
                                          • Audience: Finding Your Target Audience Has Never Been Easier Online
                                          • Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
                                          • Planning: Creating the Team, Budget and Time for Your Campaigns
                                          • Campaign: Time to Get Creative...And Have Some Fun
                                          • Measure: Analyzing Data is the Secret to Your Success
                                          • Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
                                          • 16 min

                                          About Lead Generation HQ

                                          From the publisher's feed

                                          Dive into the world of Online Lead Generation with Alex Oliveira on Lead Gen HQ Podcast, where 15+ years of experience and over 24 million leads generated for businesses shine. Get mini master classes…