There’s always someone trying to capitalize on the journey between you  and your customer, in turn causing friction. Why? Because there are  publishers on the internet. While they want to create a better  experience, they also want a piece of the relationship; so they’re going  to charge you per lead or they’re going to charge you a fee. They  create an opportunity for you to talk and engage with your customers,  but they also can dominate the top of the Google Search rankings. Which  means small businesses need to be versed in understanding how Lead  Marketplaces affect their industry.

Building a Lead Generation campaign isn't something you decide overnight.

You'll need to decide whether you do it in-house, hire a freelancer or an agency.

It's possible you're not ready to build one at all!

In this episode I'll give you a handful of things to think about.

For example, are my current leads and customers getting a great customer experience?

In addition, you'll want to create a list of pros and cons, the cost of the campaign, the timeline and who is going to manage it.

Whether you're an entrepreneur, marketer or leader, there's no doubt that Online Lead Generation and Digital Marketing is an area of business we're all trying to master. On this podcast, I'll share proven strategies from thousands of campaigns I've managed over the past 12 years.