With all the marketing tactics and shiny object flying around, how do you choose the right approach for your business.

It all boils down to stopping, breathing, and breaking it down like this so the tactics fit into the strategy.

In order to scale, you need to be able to do this with your sales funnel as quickly as possible.

Easy to say, hard to do. But a game changer when you pull it off.

And exactly how to write those ads to get the maximum impact, even if readers aren't exactly in your target market

If you're busy right now, but not building your personal brand - here's why you may be leaving yourself exposed to substantial risk

It depends on the platform. Find out what works better on LInkedin vs. email, etc. from my own personal testing.

When conducting some research for a client, I discovered just how important this feature is.

Could it help you target better prospects?

Here's what you need to check for

And the best part is, it's also the easiest one to create.

It sends dopamine hits to our brain…

But there's also a dark side.

And if you're making this mistake with your social media and Linkedin posts, you could be doing untold damage to your businesss

However every strategy has it's dark side.

Yes, a strength overused becomes a weakness.

And this "nurturing" strategy could cripple you if you take it too far.

Here's what happened to me.