Last year I was attacked on social media. I didn't fight back. Here's what I did instead

Got three quick scenarios for you today, plus a lesson about how to stand out in a crowded market.

When you use Facebook Custom Audiences, you're basically using the power of artificial intelligence (similar to what dating sites use to hook you up with your perfect match) to determine who is most likely to buy your products or service (or subscribe to your mailing list) right now.

This podcast will go through how it works.

Google loves 1500-2000 word blog posts. Here's how to create a post in around 15 minutes

How to Combine the 'RAS' and Little Black Book Technique to Never Run Out of Content Ideas. I was talking to a buddy the other day about how the internet is like a thirsty man in the desert – (it has an unquenchable thirst for content). You see, he was feeling a bit overwhelmed by all the content his competitors were putting out. So I explained my secret for coming up with dozens of ideas for content in just minutes.

A simple plan for creating consistent content, even on days when things seem out of control

2 weeks ago, I was on LinkedIn and someone asked:

"How do you create so much content for social media?"

There are just three things I talk about on this episode to create a lot of content for social media

Don't run another ad (online or offline) until you get a solid answer to this key question. Where should I advertise and what message should I use when targetting? It depends on the situation and this episode gives great insight into "where" to advertise and what message to use when targeting them. It makes your advertising much more predictable instead of guessing.

In this episode I talk about content marketing and If you listen to the content marketing gurus, they'll tell you there's basically 2 ways to get fresh traffic to your website with content:

1.Create content for the search engines so you rank in google

2.Post engaging content on social media (or your blog) that gets seen and shared

in the 21st century, should you opt for specialised marketing skills, being a master of one thing.

Or go broader?

Here's my thoughts, and thanks @nikthakoral for the inspiration.

A shoutout today to @stevendipietro who's using a unique method to go deep on one particular topic he has a deep understanding on.

If you know a lot about a particular topic, this may be the best way to structure your content.