How to start developing a marketing plan

And the single biggest mistake people make when they begin the process.

Using randomness and optionality - and the A, B, C, D method of categorisation.

Or your Google Ad. Or a sales letter. Or your Linkedin post.

But it's only effective if you do this first. Otherwise it will have the "yawn factor."

I was working with a client, and their sales funnel wasn't converting.

They couldn't work out why.

Then they did this.

Their jaw dropped. And they finally knew what to do next.

Can you guess what it was?

There's nothing more frustrating than reading a business or marketing book, and then forgetting what you read.

But make no mistake about it - it happens!

Here's how to make every book you read way more effective, and get the most out of your learning time.

Have the rules change with copy? Is long copy or short copy better in today's market? And which one can increase the conversion rate up to 80%.

Should you write your own copy, or employ a professional?

Outsourcing is not always the answer, it all depends on this

Why people give up on social media marketing

And the simple "mindset shift" which keeps you on track, even when your results are underwhelming.

How often should you email your subscribers?

And why you can be in touch far more than you think, if you do this one simple thing.

Are these the most important marketing channels in the next 5 years?

It's always difficult to predict the future, but this is what I'm seeing as the trends from everything I'm being exposed to.

Thanks for the question @ahmad Imam @steve makris