Short content vs. Blockbuster Content. What's better?

What we can learn from Ronaldo about content marketing...

Great companies have been studied, but is it any guarantee of survival?

And will you succeed if you follow in their footsteps?

Here's why you should take prescriptiosn of greatness with a grain of salt, and stop looking for the magic formula.

Copywriting Research Strategy, Using Amazon

When writing your next ad or sales letter, here's a clever way of using Amazon to do your research for you.

When not to offer a white paper to generate leads

White papers have become very popular in recent years, but here's a breakdown of when you should use a hard offer vs. a soft offer

Just use this "Star Wars" principle .

How to get far better client testimonials.

How to generate more leads from your web site.

Simple technique allows you to multiply the leads and sales generated from your web site.

How to stop wasting time on sales calls.

Use this 4-step formula to quickly disqualify prospects

What's your lead generation portfolio? One approach is to look at it like you would a stock portfolio. Not sure what I mean, listen to the video to get a better understanding.

Want to sell, but worried about coming across as salesy or sleazy? Try this technique...

How to stay motivated in business.

How to stay consistently motivated with your marketing, day in and day out - based on a study of over 230 peoplle