Real Estate Practice Podcast

Lead Generation: SOI - Care Call to Friends, Family and People Who Know You


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In this scenario, you conduct a brief “Care Call” to connect with your sphere of influence (SOI) such as friends, family, co-workers, etc. expressing genuine interest in their well-being (Use F.O.R.D.) while subtly introducing the possibility of assisting with any real estate needs and requesting contact information for potential opportunities.

Requirements:

  • Genuine communication skills
  • Familiarity with contacts’ lives
  • Smooth transition to real estate
  • Tactful request for information


The intention is to conduct a brief and genuine “Care Call” to connect with friends, family, and acquaintances, checking in on their well-being while subtly expressing your availability to assist with any real estate needs and requesting contact information if there’s interest in buying or selling a home.

⬇ Top 3 Real Estate Conversations
Unlock your real estate success with the top 3 essential real estate conversations

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Website: https://talk52.com/
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Licensing and Continued Education:
The CE Shop

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This content is for educational purposes only and does not guarantee specific outcomes. We recommend seeking guidance from your broker, coach, mentor, office manager, attorney, or financial advisor before making business decisions.

Presented by Darren Tunstall, licensed real estate agent (DRE #01853445). This podcast is produced independently of any real estate brokerage or REALTOR® association affiliations. The goal is to provide valuable insights, practical tools, and actionable information to help you grow your practice.

Results may vary, and all listeners are responsible for their own actions.


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Real Estate Practice PodcastBy Darren Tunstall

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