In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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