Episode Number: 052
Release Date: Nov 25, 2024
Duration: 41:33
Episode Summary
In this episode of The Lead Well Podcast, host Brandon Holland dives into the dynamic world of social media with special guest Sam Toles, a seasoned social media expert with experience at Vimeo and Bleacher Report. Together, they explore how leaders can use social media to engage authentically, build trust, and drive meaningful connections. Whether you're leading a team, managing a brand, or influencing your community, this episode provides actionable insights to amplify your impact online.
What You’ll Learn in This Episode:
The biggest mistakes leaders make on social media—and how to avoid them.
How to align your social media presence with your personal leadership brand.
Why authentic engagement matters more than follower count.
Strategies for navigating criticism and negative feedback in the digital space.
Sam’s top tips for growing a loyal and engaged audience.
Key Takeaways & Quotes:
"Social media isn't just about presence; it's about purpose." – Sam Toles
Leaders should view social media as a conversation, not a broadcast.
The power of storytelling: Sharing personal, relatable experiences can humanize your leadership.
Responding to criticism: "When you listen and respond with grace, you can turn critics into advocates."
Resources & Links Mentioned:
Connect with Sam Toles on LinkedIn and Twitter.
Recommended Reading: Creativity Inc. https://www.amazon.com/Creativity-Inc-Expanded-Overcoming-Inspiration/dp/0593594649/ref=asc_df_0593594649?mcid=7186ea5f00c13c31948f7a318276a8a5&tag=hyprod-20&linkCode=df0&hvadid=693359228574&hvpos=&hvnetw=g&hvrand=1698407082643939561&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9010230&hvtargid=pla-1957785743230&psc=1
Explore tools for social media analytics and audience engagement: [Insert Resource].
Check out previous episodes of The Lead Well Podcast:https://podcasts.apple.com/us/podcast/lead-well/id1516516363
Episode Highlights:
[00:02:15] Sam shares his journey from traditional media to social media strategy.
[00:10:45] The key components of an effective leadership-focused social media strategy.
[00:24:30] How to balance vulnerability and professionalism in online storytelling.
[00:38:00] Live audience questions: Handling negativity on social media.
Connect with Us:
Follow Brandon Holland on Instagram, LinkedIn, and Twitter.
Subscribe to The Lead Well Podcast on Spotify, Apple Podcasts, and Google Podcasts.
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