Lead With Your Brand!™

It’s week 2 of AAPI Heritage Month! Each week in May, tune in to hear the stories of amazing leaders who have and continue to shape culture and transform their businesses, all who happen to be of AAPI descent. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/AAPI with a number of our favorite APPI voices from the podcast.

Let’s amplify AAPI voices and work to #StopAAPIHate!

Jayzen is thrilled to be joined by Katie Soo on the show. As a media and marketing executive, Katie is a force to be reckoned with! She brings an amazing perspective not only to digital marketing and leading teams, but also to finding (or rediscovering) your passion and bringing your whole self to work. She was recently named one of Ad Age’s 40 under 40, on Goldhouse’s A100 list honoring the most impactful Asians in culture, and is constantly working to give back and further her community.

Guest Bio

Katie Soo

Senior Vice President of Growth Marketing for HBO Max

 Katie Soo is an award-winning global media and tech marketer with a proven track record for breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands.

Soo, Senior Vice President of Growth Marketing for HBO Max currently oversees growth marketing for WarnerMedia’s direct-to-consumer platform, HBO Max. Her areas of focus include media, subscriber acquisitions, consumer engagement, digital campaigns, social media and audience development, partner marketing, and retention strategies.

Since the launch of HBO Max, Soo helped HBO/HBO Max domestic subscribers grow from 33 million to 44.2 million at the end of first quarter. We have grown more than 11 million subscribers since launch... She launched a fresh approach to editorial marketing by leveraging human curation and on-channel marketing to directly impact media strategy and audience development efforts for HBO Max. Under her leadership, she helped build a core growth engine that enabled end to end consumer marketing, powering subscriber growth through break-through media campaigns, social stunts, and a reimagined editorial experience.

With a core knowledge of digital transformation across growth, creative, audience, storytelling, and technology initiatives, Soo previously served as Head of Marketing at Warner Bros. Digital Networks where she led marketing efforts across the WBDN portfolio. Before her work at WB, Soo held senior positions at both Fullscreen Media and Hulu. She was also an early hire at Dollar Shave Club, where she built the marketing roadmap to shape the subscription business model for years to come.

Soo is actively involved in startups, serving as an advisor to a handful of companies like Oura, Neuro, and Big Island Coffee Roasters, and a mentor for startup founders. She has received numerous accolades from Promax, Webbys, Digiday and the Shorty Awards for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” PR Week’s “The Innovation 50” and Cynopsis Digital’s “It” lists, and was named on Goldhouse’s A100 list honoring the most impactful Asians in culture.

Soo is a West Coast native and sits on the Advisory Board for both Pinterest and California State University Entertainment Alliance. She’s also on the Asia Society’s Board of Trustees and is the Co-Chair of Asia Society Southern California and serves as a member of Vox Media’s Brand Council. When she isn’t working, Soo enjoys spending time with her family and supporting environmental causes.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: https://www.leadwithyourbrand.com 

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Learn more about CAPAW at: https://apawomen.org

And follow their channels at:

https://www.linkedin.com/company/apawomen/

https://twitter.com/CtrAPAWomen

https://www.facebook.com/CtrAPAWomen

Be sure to check out the latest at HBO Max! https://www.hbomax.com

Every week in May we are celebrating AAPI Heritage Month! Each week, tune in to hear the stories of amazing leaders who have and continue to shape culture and transform their businesses, all who happen to be of AAPI descent. In addition, you can check out some incredible shows from Season 1 at https://www.leadwithyourbrand.com/aapi with a number of our favorite APPI voices from the podcast.

So, to all of our AAPI colleagues and friends, we salute you.

Jayzen is excited to welcome Sue Ann Hong to the show. After a long and successful career as an executive in the insurance industry, Sue Ann made the shift into the nonprofit world. She is the President and CEO of the Center for Asian Pacific American Women (CAPAW). With the mission of Building Whole Person Leaders one at a time, The Center for Asian Pacific American Women is a national, nonprofit organization dedicated to the enhancement and enrichment of leadership skills for Asian American and Pacific Islander (AAPI) women through education, networking, and mentorship.

Guest Bio

Sue Ann Hong, President & CEO

Sue Ann Hong joined the Center for Asian Pacific American Women (CAPAW) May 2018 as the interim Executive Director. As of January 2020, she is the President & CEO. Her career was with State Farm Insurance Companies for over 28 years, including Data Processing, Diversity & Inclusion, Corporate Business & Technology Portfolio Management and P&C Auto Claims. She’s led up to 600 employees in multiple locations, managed 1000 contract employees and supported customers and State Farm agents in 23 states. She’s worked in various locations, including MI, IL, NY and GA.

She infuses the philosophy of building trusting relationships, collaborating and bringing people together to achieve common goals. A 2002 Asian Pacific American Leadership Institute (APAWLI) Fellow, she continues her journey as a Whole Person Leader in her belief it’s the journey versus the destination. Her goal is to support CAPAW’s vision to build Whole Person Leaders one person at a time. Sue Ann graduated from the University of Kansas with a BSB in Business Management and earned a MBA from Western Michigan University. She is also a certified Life Coach (CLC). She currently resides in Atlanta, GA.

Links 

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Learn more about CAPAW at: https://apawomen.org

And follow their channels at:

https://www.linkedin.com/company/apawomen/

https://twitter.com/CtrAPAWomen

https://www.facebook.com/CtrAPAWomen

If you’ve ever watched The Golden Girls and noticed the iconic banana leaf wallpaper, then you know the company of our next guest. Jayzen is excited to welcome Katy Polsby, CEO of CW Stockwell to the show this week. Now in it’s fourth generation, the company was founded in 1905 by Clifton Stockwell. While CW Stockwell is currently known most for Martinique®, their iconic banana leaf design, for the better part of the 20th century the brand was known for quite an extensive collection of dynamic, colorful, often insouciant patterns within fabric and wallcoverings. Taking the reins in recent years, Katy is reinvigorating the brand and setting the stage for the next century of amazing design.

One of the key tenets of the Lead With Your Brand!™ system is understanding that your brand is as much about what you choose not to do, as it is about what you choose to do. Developing a strong brand filter is key to any great brand, yours included. It is about knowing when a strength may go too far and become a roadblock or having the ability to sense when something is off-brand for you and a different approach is needed.

Guest Bio

Katy Polsby
CEO, CW Stockwell

“Katy Polsby, CW Stockwell’s CEO and owner, is resetting the trajectory of the company” - AD Pro

Entrepreneur and home decor industry veteran Katy Polsby has had an extensive career leading merchandising and product development strategies for major decor and lifestyle brands including Serena & Lily, Warby Parker, and West Elm, part of the Williams Sonoma, Inc. family of brands. This background serves as the perfect foundation for her to lead historic design brand CW Stockwell into its next chapter as CEO.

Polsby grew up in Pasadena, California around the corner from CW Stockwell's third-generation owner, Remy Chatain Jr., and upon his passing in 2013 the Polsby family made a decision to steward the brand into the 21st century. In 2019, Polsby re-launched the heritage textile brand with a new collection of hand-printed fabrics and wallpapers, all drawn from and inspired by the extensive archives amassed over the last 116 years since the company's inception.

After studying Spanish, Portuguese and Art History at Georgetown University, Polsby realized her brain was better-suited for the simultaneous left- and right-side activity of merchandising and product development. When not leading iconic design brands into the modern era, Polsby enjoys decorating her 1904 Victorian home in San Francisco, and taking her beloved dog Gertie for long walks.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Learn more about CW Stockwell at https://cwstockwell.com

And connect with them on social media at:

https://www.instagram.com/cwstockwell

https://www.facebook.com/cwstockwell

https://www.pinterest.com/cw_stockwell

Self-awareness is the foundation of excellent teamwork, improved communication, enhanced productivity and truly inspirational leadership. Jayzen is thrilled to welcome Andy Lothian, the CEO of Insights Group, to the show this week. Insights Group is a global leader in providing people development programs that help companies get the very best from their people at work. It is a journey that begins with helping people increase their self-understanding. As co-founder of the company, Andy serves as the visionary leader and CEO that has propelled the company to new heights. Starting his career in banking, Andy has a powerful story of following his heart, making choices and finding purpose in his career.  

More often than not when presenting the Lead With Your Brand!™ system to audiences, someone will ask “Why do I even need a brand? What’s the value in that? Why can’t I let my work speak for itself?” Check out this episode for Jayzen’s answer and tips how you can make decisions that support your career strategy.

Guest Bio

Andy Lothian
CEO, INSIGHTS GROUP

Almost three decades ago, Andy was working in investment banking in London. He knew that he wanted to come back to his hometown of Dundee, and to make real difference in the world. Just about the same time, his father Andi was considering his next venture, and so together they established Insights. They haven't looked back, and are extremely proud that their now-global business still has its roots in Scotland. Contributing to the local economy means everything to Andy, and he can't wait to see what the next 30 years will bring.

Andy is Chief Executive Officer of Insights Group, where he guides us to fulfil Insights purpose - to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Alongside Insights, The Insights Group also includes Vidatec, the Group’s technology business, with its purpose to improve peoples’ experience of life through technology, and The Insights Foundation.

With Andy at the helm, Insights has become a global brand with a presence in over 40 countries around the world, and ambitious growth plans in place.

Andy was awarded EY’s Scottish Entrepreneur of the Year in 2016.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Learn more about Insights Group at https://www.insights.com

And connect with them on social media at:

https://twitter.com/Insights

https://www.facebook.com/InsightsConnections

https://www.linkedin.com/company/insights

https://www.youtube.com/c/insightsdiscovery

Jayzen is excited to welcome his friend, Michelle Alban, to the show. Michelle handles communications and social impact for ViacomCBS Networks Americas. Michelle brings amazing career experiences that we all can learn from. As a veteran of the US Air Force, Michelle has great advice for those who are making the transition to a civilian career - including key elements to understanding what your brand is.

Jayzen has presented his signature Lead With Your Brand!™ keynote address to audiences all over the world, helping people build their personal brand. One question that comes up nearly every time is how can people who are more introverted still lead with their brand. In this episode, hear some of his best advice for how people who might not be quite as outgoing find brand attributes that work for them.

Guest Bio

Michelle Alban

Michelle Alban is the Vice President of Communications and Social Impact for ViacomCBS Networks Americas. Alban leads the development and execution of all internal and external communications strategies, as well as social impact projects for ViacomCBS Networks Americas, which includes Latin America and is based in the Miami office.

Alban brings over 15 years of international communications, public affairs and media industry experience to the role. Her background includes leadership communications roles at NBCUniversal and Telemundo, as well as a deep understanding of digital media, research and analytics having started her career at Nielsen. An unflappable executive, she is an Air Force veteran; and her crisis communications experience includes representing Mobilizing MSD (Marjory Stoneman Douglas) Alumni in the immediate aftermath of the Parkland shooting.

Alban is an Air Force veteran and a graduate of the School of Journalism at the University of South Florida in St. Petersburg.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.comPlease connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Jayzen is thrilled to welcome Ross Bernstein to the show. While at the University of Minnesota in the late 1980’s, Ross seized the opportunity to don the “Goldie The Gopher” team mascot costume and recreate the character. Building on his love of sports, he wrote his first book about his “rodent” experiences on the hockey rink while still a student. Moving on to publish nearly fifty books about sports, Ross is now one of the most sought after keynote speakers reaching corporate America and international audiences alike.  

As a speaker, Ross challenges his audiences to think about the differentiators they possess which would ultimately lead customers to choose to do business with them, or be influenced and led by them. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — champions. Using the common language of sports, Ross’ message reinforces the fact that individuals win games, but teams win championships. 

Guest Bio

Ross Bernstein

Ross Bernstein is the best-selling author of nearly fifty sports books and is an award-winning, Hall of Fame, peak-performance, business speaker. He is one of the few speakers who has been a featured keynote at conferences on all seven continents. 

He’s spent the better part of the past 25 years studying the DNA of championship teams and his program, "The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace. As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers.

Ross has been featured on CNN, “CBS-This-Morning,” ESPN, and Fox News, as well as in the Wall Street Journal, New York Times and USA Today. His mission today is to get us all thinking differently about how we can raise OUR games to the next level. 

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

To learn more about Ross, visit,

https://www.rossbernsteinspeaking.com

It’s the final week of Women On Brand!

As we wrap up Women’s History Month, the team at the Lead With Your Brand! Podcast is making the commitment to have no less than 50% of our guests be amazing industry-leading professionals, who just happen to be women. Over the last month, we have shared the stories of amazing women who have risen above and truly had an impact on our world through their work. If you haven’t already, check out www.LeadWithYourBrand.com/women to listen to the entire showcase of our favorite female voices from the podcast. 

So, to all of the women who lead with their brand everyday, we salute you.

Cameron Dillavou has had an amazing marketing and brand management career in CPG, entertainment and now leads global brand strategy for a brand we’ve all come to love (especially in the last year at home), Amazon Prime Video. She’s led the charge for brands you probably have at home and for some of the most famous movies of the past fifteen years. Learn tips from a real marketer about how you can Lead With Your Brand!

Guest Bio

Cameron Dillavou

Cameron joined Amazon in September 2018 and brings 20 years of experience successfully building some of the world’s most loved, trusted and respected brands. 

At Prime Video, she leads global brand strategy with an emphasis on establishing the brand as a streamed entertainment leader in emerging, high-growth territories as well as building an internal infrastructure that drives globally impactful, locally relevant marketing campaigns. 

Prior to Amazon, Cameron was a brand management leader at Neutrogena (aJohnson & Johnson company) and 20th Century Fox Home Entertainment. At Neutrogena, she drove growth on equity-defining global franchises such as Norwegian Formula™, Body Oil™ and Rainbath™ through award-winning new product innovation and breakthrough creative advertising campaigns. At 20th Century Fox Home Entertainment, she led marketing campaigns for tentpole franchises such as Bond, Avatar, X-Men, Apes and Kingsman in 100+ markets around the globe. Cameron is based in Los Angeles, holds an MBA from the USC Marshall School of Business and has worked in Tokyo, Sydney, London and Moscow.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Celebrating Women’s History Month with WOMEN ON BRAND!

As we continue with Women’s History Month, we are thrilled to share the stories of amazing women who have and continue to shape culture and transform their businesses. Throughout the month, we are showcasing amazing leaders - all who happen to be women, and who continue to impact in their industry and the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast.

So, to all of the women who lead with their brand everyday, we salute you.

 If you ever get the chance to talk to Paula Williams Madison one-on-one, take it. She has had an amazing career spanning journalism, television news, entertainment, diversity & inclusion, and even owning a professional basketball team - along with being an author, filmmaker, executive producer and changemaker. Even in retirement, Paula hasn’t slowed down or missed a beat. Her life stories and bits of advice are something we can all learn from.

Guest Bio

Paula Madison

Paula Williams Madison is Chairman and CEO of Madison Media Management LLC and 88 Madison Media Works Inc.

In 2011, Madison retired from NBCUniversal, where she had been Executive Vice President of Diversity as well as a Vice President of the General Electric Company (GE), then the parent company of NBCU. During her 22 years with NBCU, she held a number of successful leadership roles, including President and General Manager of NBC4 Los Angeles, Los Angeles Regional General Manager for NBCU’s Telemundo TV stations and Vice President and News Director of NBC4 New York.

Madison, named one of the “75 Most Powerful African Americans in Corporate America” by Black Enterprise Magazine in 2005 and included in the Hollywood Reporter’s “Power 100," she's been honored by Asian organizations as well, having been recognized in 2014 as one of the Outstanding 50 Asian Americans in Business and in 2015, she was honored by the East West Players and AARP with their Visionary Award and by the Chinese American Museum in Los Angeles with the Historymaker Award. She's also the author and executive producer, respectively, of the book and documentary FINDING SAMUEL LOWE, which tell of her successful search to locate her Chinese grandfather's descendants in China.

In 2013, Mayor Eric Garcetti appointed Madison to the Los Angeles Police Commission where she served as vice president until 2015.Paula, a dual citizen of both the US and Jamaica, serves on the board of the Black Filmmaker Foundation, the Chinese American Museum of Los Angeles, the Center for Asian American Media and more.

Links

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Welcome to WOMEN ON BRAND!

We are thrilled to be showcasing some of the amazing women who are shaping culture and transforming their industries. In celebration of Women’s History Month continues, we are showcasing amazing leaders - all who happen to be women, and who continue to have an impact in their industry and on the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast.

So, to all of the women who lead with their brand everyday, we salute you.

It’s red carpet award season and Jayzen is thrilled to welcome Kirsten Schaffer to the show. Kirsten is the Executive Director of Women In Film, an amazing organization that advocates for women in the screen industries – to achieve parity and transform culture. Based in Los Angeles, the work that Kirsten leads with her team impacts women in the entertainment industry around the world.

Guest Bio

Kirsten Schaffer

Kirsten Schafferis the Executive Director of Women In Film, Los Angeles, the preeminent organization that advocates for women in the screen industries – to achieve parity and transform culture. She has been instrumental in launching ReFrame, an industry-wide initiative to advance inclusivity and gender equity, as well as starting a variety of programs at Women In Film to increase the skill set and opportunity for film and TV makers. Previously she was the Director of Programming and then Executive Director of Outfest. She is widely credited as having grown Outfest into the leading LGBT media arts organization that it is. During Schaffer’s tenure at Outfest, she shepherded three new programs for the organization: The Outfest UCLA Legacy Project, the Fusion LGBT People of Color Film Festival and OutSet, the Young Filmmakers Project. Kirsten has extensive experience in film programming, small business management and arts administration. She is a graduate of the National Arts Strategies Chief Executive Program, AIM (Arts Innovation and Management), and the Wells Fargo New Executive Director Institute. Kirsten was named one of POWER UP’s “Top 10 Women in Show Business,” and was the recipient of a “Women in Business” Award from Senator Liu. She is a member of the Academy of Motion Picture Arts and Sciences

Links 

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

To Learn more about Women in Film, please visit: www.WIF.org

Welcome to WOMEN ON BRAND!

Our celebration of Women’s History Month continues! Each week in March, we are showcasing amazing leaders - all who happen to be women, and who have had an impact in their industry and on the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast.

So, to all of the women who lead with their brand everyday, we salute you.

Jayzen is thrilled to welcome Jill Kargman to the show. Jill is a best selling author of twelve books, including Momzillas, and the creator and star of Odd Mom Out, where she brings her hilarious wit to the screen sharing her experiences as a mom on the Upper East Side of NYC. Odd Mom Out is currently streaming on Peacock.

Guest Bio

Jill Kargman

A born and bred New Yorker, Jill Kargman is the New York Times-bestselling author of twelve books, including most recently Sprinkle Glitter On My Grave. She is also the creator and star of the comedy Odd Mom Out, based on her book Momzillas, in which Ms. Kargman plays a satirical version of herself navigating the hilarity of raising children on the Upper East Side in NYC. You can catch Odd Mom Out now streaming on Peacock

Her articles have appeared in Vogue, Teen Vogue, Harper's Bazaar, Town & Country, Travel + Leisure, Elle, Elle Décor, and more. You’ve also probably heard her on SiriusXM and seen her as a correspondent for the Drew Barrymore Show on CBS.

Links 

To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com

Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria

Be sure to connect with Jill:

https://twitter.com/jillkargman

www.jillkargman.com