OLIO are fast becoming one of the UK's most well-known brands and a huge driving force in driving down food waste across the planet. So, we were more than excited when we got the chance to sit down with Tessa Clarke to understand more about OLIO and the story of her business for our FoodTech & Sustainability series!
After a very successful CxO career in a number of industries, Tessa knew that she wanted to make a bigger impact to people's lives. After struggling to give away perfectly good - great even - product when she moved house, she was amazed that there wasn't an app for such a thing. After pitching the idea to Saasha, her Co-Founder and friends and family, they knew they were onto something.
So, they decided to take the plunge and make it happen. They started to conduct market research and spoke with focus groups and were quickly shocked by the real facts and figures behind food waste and sustainability and the damage it causes to the planet.
Here are some of the facts that they found:
- £15Bn of household food is wasted each year
- 1/3 of food produced globally goes to waste
- In most developed countries, 50% of food waste comes from the household
- If food waste were a country, it would be 3rd largest in the world behind the US and China for emitted greenhouse gases
- The list unfortunately goes on...
After creating a very basic version of their app which was released to a study group, the overwhelming feedback of desire for this product to be built was huge. And so they began to start building OLIO into the amazing company that it is today.
OLIO is a free to use app that allows neighbours and local residents to share food for free via the app on your mobile. The user interface and experience is on point and is extremely easy to use and the adoption for the product is becoming very exciting. After trying to hold back the app to other geographies until it was more mature, they couldn't stop the requests anymore, so are now helping millions of people in countries all over the world through their app.
OLIO are also a huge force in helping those that are less fortunate and living in poverty through their food waste and community hero schemes. By signing up with OLIO as a volunteer, you can play an active role in helping get food which would literally just be destroyed, to those that really need it. What an amazing company!
They are growing quickly and have since made some amazing partnerships with the likes of Tesco to really drive their expansion to drive down food waste and change the way that we all live and we cannot wait to see some of the amazing things they go on to achieve!
We loved speaking with Tessa, what an incredible lady and an incredible company. Please enjoy!
Oh yeah - and go and download OLIO!