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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rupa Rajopadhye, VP of Marketing Services, Iris. 

Iris offers strategic consulting that leverages the company's disciplines in advanced marketing analytics, marketing technology enablement, customer journey management, and loyalty programs to drive more profitable customer relationships. 

In this interview with Rupa, we cover an introduction to Iris, trends she sees in customer loyalty/customer experience, what brands can do to simplify their approach to personalization, and more. 

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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce. 

With over almost 20 years of experience in paid loyalty and over 50 programs built and managed, Clarus Commerce is a trusted partner in the premium loyalty space. 

In this interview with Carlos, we cover an introduction to Clarus Commerce, his definition of customer loyalty, industry trends the company sees, and more. 

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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Melissa West, Director of Product Solutions from PDI. 

PDI helps convenience retailers and petroleum wholesalers thrive through digital transformation and enterprise software that enables them to grow topline revenue, optimize operations and unify their business across the entire value chain.

In this interview with Melissa, we cover an introduction to PDI, her definition of customer loyalty, industry trends the company sees, and more. 

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When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list goes on. But, convenience stores?

Often customers do not think twice about the gas station or convenience store they visit for a quick pit stop. After all, there is a reason for the name – it comes down to convenience. The store was close, it was on a specific side of the road, or gas was a few cents less at this station instead of that one. Staying top of mind in the crowded fuel and c-store space is no easy task for brands. 

However, those looking to stand out or those that have successfully done so have come to appreciate the role that customer experience plays in building a loyal customer base. Delivering an experience that is unique, memorable, and engaging can make a world of difference in an industry that sometimes comes down to a matter of pennies off. 

Loyalty360 recently had the chance to learn more from a major fuel and convenience store brand in this exact, and extremely relatable, position. We sat down with Alicia Mowder, Head of US Marketing at Circle K, who shared not only an overview of the brand, but also amazing insights on how Circle K is working to differentiate itself in a competitive industry, from its commitment to CSR, focus on associate engagement, unique product offerings, and more. 

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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Marti Beller, President, Kobie Marketing

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In this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. Our discussion with Susan includes information on her role, data, transparency, community marketing, retaining customers, and more!

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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement.In this Loyalty360 Thought Leadership video, we sit down with Christian, Selchau-Hansen, CEO of Formation.

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In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rick Boubelik, Senior Director Loyalty Marketing of Epsilon.

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In this Loyalty360 Thought Leadership video, we sit down with Guy Cierzan, Managing Partner, Loyalty of ICF Next. Our discussion with Guy includes information on his role, customer loyalty, customer experience, and one of the top 4 trends of 2020 (personalization, segmentation, cadence management).

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What if, as a brand, you could tap into the loyalty currency in your customers’ pockets? What if you could add use of that currency to your best customers’ journeys? What if you could give customers even more value, exceed their expectations, and expand their spending power at your brand? Now you can do just that with Engage People’s Access, an e-commerce redemption solution. To learn more about what this could mean to your brand, your customer, and how the solution can expand your share of customer wallet, Loyalty360 recently spoke with Len Covello, Chief Technology Officer for Engage People.