This is a debate concerning the need to market medical services in the field of ophthalmology and how to select the best tools for your needs. Europe has different regulations regarding medical marketing, but proactivity, especially in social media, without doubths provides more informed and interested patients. Cataract and refractive surgery mostly belong to the premium eye services, which complicates the marketing approach. Moreover there are significant differences between academic, non-academic public and private services. The interview will include the position of key opinion leaders with differing backgrounds, their approaches, special considerations and way to success.