How do you create a successful retail loyalty program that resonates with millions?
Paul interviews Sue Temple on the podcast.
In this engaging episode, learn how Sue, the general manager of El Founders of Loyalty, has transformed the grocery retail landscape in Australia. Discover the intricacies behind successful promotions like the sustainable Harry Potter collectible program, and gain insights into how data and customer research drive product innovation in the retail sector.
Listen in for valuable lessons on adaptability in business and hear Sue’s journey from corporate to entrepreneurial success.