Many companies are making poor decisions in their marketing messaging, which leads to terrible outcomes. Understanding both the sales and marketing side as well as the technology side can lead to better Solutions and Innovation.

In this episode, we have guest David Shiller, President of Lighting Solution Development.

David Shiller talks about how the manufacturing industry was forced to rethink its sales and marketing strategy due to the pandemic and how to build a digital marketing strategy by focusing on very specific Target audiences and messaging. David Shiller is the president of Lighting Solution Development, a consulting company providing product and business development for the advanced lighting industry.

"The marketing department speaks as the company salesman speaks as a human being and people are much more interested in interacting with human beings thing," David Shiller

Mind The Innovation Podcast with Sannah Vinding

Why is amazon one of the most successful companies worldwide and what innovation strategies drive their ongoing quest to become the most customer-centric company?  Amazon has mastered the art of innovation on a massive scale by becoming a massive cluster of highly innovative and driven teams. 

In this episode, we have guest Robin Gaster, President of Incumetrics Inc.

Robin Gaster talks about how he believes that Amazon is the most innovative big company on the planet. Robin Gaster is the President of Incumetrics and Visiting Scholar at George Washington University Institute for Public Policy, and the author of the highly anticipated book, Behemoth – Amazon Rising: Power and Seduction in the Age of Amazon.

"Amazon has these teams and they have built an ecosystem and a culture that is constantly, proactively seeking to improve outcomes for customers." Robin Gaster.

Mind The Innovation Podcast with Sannah Vinding

What is learning? Learning is processing information to the extent that. you are mastering it and can apply it in any way.

Companies will need to rethink how work is organized within their organization and the change will require redesigned business processes and a new focus on the talent they have—and the talent they need. The evolving development of skill sets in a company is the most critical avenue the company faces because, without the right skills and the right people, a company will not succeed.

In this episode, we have guest Chaim Guggenheim, Co-Founder, and CEO at Stealth L&D Start-Up.

Listen to Chaim Guggenheim talk about learning, skill sets, micro-skilling, and how to teach people to learn. Chaim Guggenheim is an economist and cognitive specialist he has a deep knowledge of corporate structures and uses learning and critical thinking to advance organizations' missions and performance.

"What is learning? Learning is processing information to the extent that. you are mastering it and can apply it in any way." Chaim Guggenheim

Mind The Innovation Podcast with Sannah Vinding

Every employee impacts an organization's direction, but leadership has by far the largest and most direct effect on company culture. At the end of the day, leaders are the ones who can make or break it, the choices they make impacts employees engagement, and performance which in the end will influence the business results and performance.

In this episode, we have guest Jeff Hastie, Founder, and President at Learn-Apply-Lead.

It’s one thing to say it. It’s another thing to see it in action.

Listen to Jeff Hastie and learn from his 19 years of experience at Bose, where he developed a systematic approach to solutions development and change adoption for Bose.

"So the world keeps changing and getting more complex. And if you don't bring your people in your capability, your systems management systems along to compensate for that, you will not be able to keep up." Jeff Hastie

Digital transformation is driving business innovation in many industries, and many companies are failing to actually take the leap and digitalize their communication with their customers, partners, and even within their own organization. Driving digital innovation is hard work and is not all about technology.

In this episode, we have guest Charlotte Nytoft, Founder and owner of CNR Consulting.

Listen to Charlotte Nytoft and learn more about how to drive digital innovation across businesses, departments, borders, and cultures.

"Digitalization can lead to process innovation and efficiency by simplifying the way information is accessed" Charlotte Nytoft.

The value of digital data collection is on everybody's mind and there are a lot of benefits of how data collection and innovation can increase project productivity and efficiency. It has never been more important than now to begin your company’s digital data collection. If executed correctly, it drives efficiency and transparency.

In this episode, we have guest Louise Them Kjølholm, Chief Advisor Environmental & Social Risk at EKF.

Listen to the podcast with Louise Them Kjølholm and learn more about a newly developed assessment tool enabling project efficiency, project transparency (for users and stakeholders), which has initiated the digital data collection journey.

"I have a passion for innovation because I love to improve processes in order to achieve better results" Louise Them Kjølholm.

This podcast episode features Norbert Majerus, Business Owner & Retired from The Goodyear Tire & Rubber Co

When working with lean product development in R&D, the process is easy, it's the people part that is the difficult one.

You get benefits from a lean transformation, but if you don't get the whole organization engaged you won't succeed. Those benefits go up exponentially if you get everybody engaged.

With lean we talk about that we want things to be simple. You are making things easier for people, either making it easier for your customer or the work easier for your employees or you're making it easier for people to grow and learn. So it's always about: can you make things better for people?

In this episode, we have guest Bella Englebach, Lead Consultant at Lean for Humans.

In the end: it's all about the people - become better problem solvers

This episode features Bob Melvin, Vice President of Engineering at Teledyne Marine Systems.

Here, he shares his passion for lean and how he started practicing lean product development principles early on in his career and didn’t know back then that it was called lean.